Super Early Bird Fee

Register and Pay by
15 Sep '17

Early Bird Fee

Register and Pay by
13 Oct '17

Regular Fee

Register and Pay after
13 Oct '17

$1,895.00(SGD) $2,095.00(SGD) $2,295.00(SGD)

Group Discount! Enjoy 10% off when you register for 3 or more
or
For groups of 3, 4th comes for free

Fees are subject to 7% GST for all Singapore registered companies

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by stipulated date.
  2. Group Discount promotion: Discount only applies to registrations from the same company registering at the same time, issued in a single invoice and of the same billing source.
  3. 4th comes for free option applies to fee of the lowest value, if applicable.
  4. Registered members of PR Newswire can enjoy 10% off event fees. (Please quote partner code & membership number.)
  5. Only corporate registrations will be accepted.
  6. Bank charges & taxes are to be borne by registrants, if applicable.
  7. Full payment is mandatory upon registration for admission to the event.
  8. Walk-in delegates will only be admitted on the basis of space availability and with immediate full payment.
  9. Fee includes lunch, refreshments and e-documentation.
  10. To enjoy applicable corporate room rates, please quote “Pacific Conferences Corporate Rate”
  11. The organiser reserves the right to make any amendments that it deems to be in the interests of the event without any notice.
  12. Any information provided by registrants will be used for the primary purpose of event administration and upcoming events updates. For more information, please visit: http://www.conferences.com.sg/privacy-statement/

CANCELLATION & REPLACEMENT
A replacement is welcome if you are unable to attend. A full refund less 10% administrative charge will be issued for cancellation received in writing by 13 Oct 2017. A 50% refund and a set of e-documentation will be issued for cancellation received by 20 Oct 2017. Regrettably, no refund will be issued for cancellation received after 20 Oct 2017 or for “no show” participant. You will however receive a set of e-documentation.

No Brands are Spared from Social Media Risks.
Will you be the Next Victim?

With its potential to spread information at a laser speed, social media can magnify incidents, spiral them into crises and tarnish even the biggest brand names. Can you anticipate and mitigate risks to prevent them from spreading like wildfire? How can you respond fast and right within the first hour a crisis strikes to safeguard brand reputation? Are you able to recover from crises with your brand name unscathed and regain stakeholders’ trust?

Join us at this power-packed 2-day event to acquire strategies from leading industry experts on how to effectively manage social media risks and respond to crises on social media to safeguard corporate reputation. Gain first-hand insights into how Rolls-Royce, Visa and BASF develop frameworks and protocols to mitigate social media risks and prepare for crises before they hit. Learn the dos and don’ts in responding fast and right on social media and master the latest social monitoring tools to contain the impact of crises. Don’t miss the chance to get into the real-life action in a crisis simulation exercise to gather hands-on techniques and reinforce your learning.


Event Highlights

  • Rolls-Royce’s Social Media Crisis Communications Plan How to keep up with latest social media platforms and new threats
    How Visa Mitigates Social Media Risks Identify, monitor, and respond to online threats
    BASF’s Internal Crisis Training Scenario, storyline, props, and triggers for simulation
    Unplanned Crises Response What went wrong during crisis planning?
    Strengthening Corporate Reputation Create engaging social media content that shapes public opinions

     

    Live Demonstration

    Practical Insights into Latest Social Monitoring Tools Pre-crisis, on-going crisis monitoring

     

    Real-life Simulation Exercise

    In a dynamic 3-hour session, immerse yourself in a real world crisis situation and put your skills to test – will you fan or quench the public flames of anger? Be led through the different stages of a crisis, from outbreak, to escalation, to on-going management and to recovery and pick up best practices, lessons learnt and pitfalls to avoid to strengthen your crisis communications plan.

Benefits of Attending

  • Gain insights into Rolls-Royce’s crisis communications framework and how to structure and train a crisis team
  • Discover how Visa assesses and responds to online rumours and negative comments to contain incidents
  • Acquire the latest social monitoring tools to identify potential threats and respond real-time during crises
  • Learn how to select the right social media channels and frame messages to address different stakeholders
  • Examine the appropriate tone, choice of words, format etc. when crafting the first response and follow up statements
  • Gather tips on how to rebut rumours and misinformation during crises and minimise speculation on traditional media
  • Assess different avenues to regain stakeholders trust and rebuild employees’ morale when recovering from a crisis
  • Determine how to embed latest features on social platforms (Facebook Live, Instagram Geofilters etc.) in crisis responses
  • Analyse stakeholders’ social media behaviour and leverage on the latest social platforms to build stakeholders’ trust
  • Hear how BASF optimises crisis plans with past simulation outcomes and maximise training impact with limited resources
  • Grasp implementable tools and techniques to measure effectiveness of social media response during a crisis
  • Elevate learning experience by deconstructing real crisis life cycle of a major airline and more with social listening tool
 

Speakers

Erin Atan

Communications Director, Community Investment & Education Regional Lead – APAC, Middle East & Turkey, Rolls-Royce

Jillian Friant

Director, Corporate Communications,

Visa Asia Pacific

Genevieve Hilton

Head of External Communications, Corporate Affairs, Asia Pacific,

BASF

John Bailey

Partner, Managing Director,

Ketchum Singapore

Rika Sharma

General Manager & Regional Digital Director,

Social@Ogilvy

Jeremy Seow

Managing Director,

WE Worldwide

Germaine Ong

Director, Planning and Consumer Lead,

WE Worldwide

Stephen Dale

General Manager, APAC,

Digimind

Olivier Girard

Client Success Director, APAC,

Digimind

What Our Past Delegates have Said

Very insightful and relevant speakers with good case study and examples.

Case studies and simulation exercise enable you to think beyond theories that you are already aware of.

Localised and very action packed, extremely helpful in my line of work.

Great content and sharing of experience.

Who Should Attend

Senior level executives responsible for Corporate Communications, Public Relations, Public Affairs, External Relations, Digital Communications, Social Media, and Corporate Reputation

 

Agenda

  • Day 1

    08:30 Registration & Morning Coffee
  • 09:00 Chairman’s Welcome & Ice Breaking Session

    John Bailey, Partner, Managing Director, Ketchum Singapore

  • 9:30

    How Rolls-Royce Bullet Proofs its Social Media Crisis Communications Plan

    The recent crisis from United Airlines has brought home one point— that even the most respected corporations can get it wrong when crisis strikes. Is your current crisis communications plan geared up for social media onslaught? In this session, hear time-tested strategies from Rolls-Royce on how to prepare for a storm before it hits.

    • Insights into crisis communications framework
    • Refining your crisis communications strategies to keep up with the latest features on social platforms, social media tools and new threats
    • How to structure and train a crisis communications team
    • Identifying and training your spokesperson
    • How to optimise your crisis plan

    Erin Atan, Communications Director, Community Investment & Education Regional Lead – APAC, Middle East & Turkey, Rolls-Royce

  • 10:45 Morning Refreshment & Networking Break
  • 11:15

    Act before it Starts Trending on News Feeds— How Visa Mitigates Social Media Risks

    When a nasty comment surfaces on your Facebook page, should you respond or ignore? How do you assess if the social media threat will escalate into a full-blown crisis? In this case study presentation, gain insights into Visa’s protocols and framework for handling social media incidents.

    • How Visa differentiates between an issue, incident and crisis
    • How Visa conducts social listening to identify potential threats
    • How Visa launches an investigation and collects information in the shortest timeframe possible
    • How Visa assesses whether to ignore, monitor or escalate social media threats
    • How Visa responds to online rumours and negative comments to contain incidents
    • How Visa leverages on online influencers and brand ambassadors to manage social media risks
    • Best practices, lessons learnt and pitfalls to avoid to contain social media threats

    Jillian Friant, Director, Corporate Communications, Visa Asia Pacific

  • 12:30 Lunch & Networking Break
  • 14:00

    Practical Insights into the Latest Social Monitoring Tools

    Social media listening can help prevent an online crisis from taking a life of its own or help you regain control of the conversation when disaster strikes. Through live demonstrations, learn how to strategically leverage on a powerful suite of cutting-edge social monitoring tools to enhance your social media crisis communications.

    Pre-Crisis Monitoring:

    • Latest developments in social monitoring tools to identify social media threats
    • What are the upcoming new features to anticipate?
    • How to build and train an effective social monitoring team
    • How to turn social media data into actionable insights to enhance your crisis mitigating strategy

    On-going Crisis Monitoring:

    • Latest developments in social listening tools for crisis management
    • How to leverage on social monitoring tools to respond real-time
    • How to measure the effectiveness of your messages during crisis
    • Common challenges faced when using monitoring tools during a crisis and how to overcome them

    Stephen Dale, General Manager, APAC, Digimind
    Olivier Girard, Client Success Director, APAC, Digimind

  • 15:15 Afternoon Refreshments & Networking Break
  • 15:45

    Social Media Response for an Unplanned Crisis

    A well-thought crisis communications plan is critical but it doesn’t always have all the answers. What happens when an unforeseen situation takes you by surprise? Will you bleed and burn? Hear how to respond fast and right to walk out straight and strong from an unplanned crisis.

    • Why had the crisis scenario been overlooked during crisis planning: What are the lessons learnt?
    • How to adapt crisis communication framework real-time to an unexpected crisis
    • How to craft critical first response fast and right
    • How to rapidly obtain management approval
    • How to develop a holding statement when there is insufficient information
    • How to collect accurate information within the shortest possible time frame
    • How to select the right social media channels to communicate with key stakeholders
    • How to embed latest features on social platforms (Facebook Live, Instagram Geofilters etc.) in crisis responses
    • How to frame messages to address different stakeholders on social media
    • How to balance between transparency and brand reputation protection
    • Key challenges and pitfalls to avoid when responding to unplanned crises

    John Bailey, Partner, Managing Director, Ketchum Singapore

  • 17:00 Chairman’s Insights & Analysis of the Day’s Proceedings
  • 17:10 End of Day One
  • Day 2

    09:00 Chairman’s Welcome & Recap Session

    John Bailey, Partner, Managing Director, Ketchum Singapore

  • 9:15

    Delivering Reality in Social Media Crisis Training

    The best crisis management team needs to be flexible, independent, and capable. Hear how BASF conducts its social media crisis simulation to prepare its communications team for the bizarre or unexpected.

    • How BASF plans a realistic, real time scenario
    • Developing a vivid storyline that creates emotional impact of an actual social media crisis
    • Using props and allocating manpower to create a realistic and effective social media crisis scenario
    • Creating crisis simulation triggers that require prompt social media response to different stakeholders
    • Drawing on past simulation outcomes to optimise crisis plans
    • Maximising training impact with limited resources
    • Common mistakes and pitfalls to avoid when conducting in-house crisis simulations

    Genevieve Hilton, Head of External Communications, Corporate Affairs, Asia Pacific, BASF

  • 10:30 Morning Refreshment & Networking Break
  • 11:00

    Crisis Simulation Exercise

    (inclusive of 1 hour 15min lunch & networking break)

    In this dynamic hands-on session, participants will be immersed in a real world crisis situation. Put your skills to the test—will you fan or quench the public flames of anger?

    Crisis Outbreak:

    • Crafting first response/ holding statement: Tone of language, choice of word, expression of attitude
    • Timing, format, other channel(s)
    • Review: Best practices, lessons learnt, pitfalls to avoid

    Crisis Escalation:

    • Crafting follow-up statements targeting different groups of stakeholder: Tone, format, other channel(s)
    • Preparing your spokesperson
    • Review: Best practices, lessons learnt, pitfalls to avoid

    On-going Crisis:

    • Rebutting rumours and misinformation, telling your side of the story
    • Regaining control amid a sea of red angry faces and caps-locked accusations
    • Engaging online with media, influencers, consumers and other key stakeholders
    • Maximising outreach using latest features on social platforms (Facebook Live, Instagram Geofilters etc.)
    • Minimising speculation using traditional media
    • Insights into the dos and don’ts of apology communication
    • Review: Best practices, lessons learnt, pitfalls to avoid

    Crisis Recovery

    • Assessing different online and offline avenues to regain stakeholder trust
    • Rebuilding staff morale after a crisis
    • Learning your lessons: Evaluating the effectiveness of crisis plan and responses
    • Revising your social media crisis communications plan

    Jeremy Seow, Managing Director, WE Worldwide
    Germaine Ong, Director, Planning and Consumer Lead, WE Worldwide

  • 15:15 Afternoon Refreshments & Networking Break
  • 15:45

    Mastering the Ins & Outs of Social Media to Strengthen Corporate Reputation

    Engaging your stakeholders on social media is great but it’s another thing to build trust and credibility. Outpace your competitors by leveraging on the latest social media trends, hottest social media platforms and powerful strategies to enhance your brand reputation.

    • How to analyse stakeholders’ social behaviour to maximise engagement
    • How to leverage on the latest social media platforms to build trust with different stakeholders (customers, public, shareholders, regulators, media, employees etc.)
    • Assess ways to create engaging social media content that shapes online public opinion
    • Insights on how to improve media relations using social media
    • Examine social media strategies to turn employees into brand advocates
    • How to effectively leverage on online influencers to build reputation
    • Evaluating the effectiveness of social media efforts in enhancing corporate reputation
    • Managing your online reputation: Dos and don’ts

    Rika Sharma, General Manager & Regional Digital Director, Head of Social@Ogilvy

  • 17:00 Chairman’s Insights & Analysis of the Day’s Proceedings

    John Bailey, Partner, Managing Director, Ketchum Singapore

  • 17:10 End of Day Two