2-Day Event

Super Early Bird Fee
Register and Pay
by 29 Jan ’21
Early Bird Fee
Register and Pay
by 26 Feb ’21
Regular Fee
Register and Pay
after 26 Feb ’21
Non Singapore-registered companies $795 (SGD) $895 (SGD) $995 (SGD)
Singapore-registered companies (fees include 7% GST) $850.65 (SGD) $957.65 (SGD) $1,064.65 (SGD)


1-Day Event

Super Early Bird Fee
Register and Pay
by 29 Jan ’21
Early Bird Fee
Register and Pay
by 26 Feb ’21
Regular Fee
Register and Pay
after 26 Feb ’21
Non Singapore-registered companies $495 (SGD) $595 (SGD) $695 (SGD)
Singapore-registered companies (fees include 7% GST) $529.65 (SGD) $636.65 (SGD) $743.65 (SGD)

Group Discount!

Enjoy 10% off when you register for 3 or more OR
For groups of 3, 4th comes for free

  1. Super Early Bird & Early Bird promotion: Discount will only be valid if payment is received by the stipulated date.
  2. Group discount only applies to registrations from the same company, attending the same event. Delegates must register at the same time and be of the same billing source. Only a single invoice will be issued.
  3. 4th comes for free option applies to fee of the lowest value, if applicable.
  4. Only corporate registrations will be accepted.
  5. Participation is limited only to registered delegate and strictly no sharing of access to the Virtual Event. Pacific Conferences reserves the right to terminate the attendance if this is violated.
  6. Bank charges & taxes are to be borne by registrants, if applicable.
  7. Full payment is mandatory upon registration for access to the event virtually.
  8. Fee includes event documentation limited to presentation slides only.
  9. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  10. Information provided will be used for event administration and updates on upcoming events. For more details, please visit: http://www.conferences.com.sg/personal-data-protection-statement/


A replacement is allowed if registered participants are unable to attend. For cancellations received in writing before 26 Feb 2021, a full refund will be given with a 10% administrative charge. For cancellations received in writing before 8 Mar 2021, a 50% refund will be given together with the event documentation. There will be no refunds for cancellations received after 8 Mar 2021 or “no show” participants. However participants will receive a copy of the event documentation.

In the event of a cancellation, a refund will be made via the original mode of payment and based on the original amount we received. Refund is made based on the prevailing exchange rate and Pacific Conferences shall not be responsible for any foreign exchange currency losses.

Rethinking Crisis Communication Strategies during Turbulent Times
In today’s golden age of social media, fans can bash, rumours can spiral, and brands can sink in a snap. Even the more prepared brands are not immune to crisis. Communications and PR teams are constantly looking at how to communicate to the press and customers when crisis strikes. You need to respond quickly and avoid pitfalls – guard at the frontlines, seize threats and beat virality. While each crisis, such as Covid-19, affects each brand differently, there are also many shared challenges faced.  

Unsure of how to strategise in the first 24 hours?
Lack of communication with internal and external stakeholders?
Unable to defuse online tensions and contain raging misfires?
Struggle to rebuild trust with a lost audience?  

Staying Relevant and Value-Adding to Important Conversations
Join us at this 2-day virtual event to unpack the complete know-how on crisis communications on social media. Get updated on the latest social listening tools and trends from PRecious Communications. Pick up effective SOPs, online engagement rules and quick wins from VMware and Visa’s crisis management strategies. Hear insider tips from DB Schenker and Hume Brophy in tackling crisis blow-ups. Crisis-proof your organisation with practical strategies, crisis simulations and interactive case studies analysis. 

Day 1 Virtual Conference Highlights

  • Latest Digital Tools
    Social listening tools to seek and track consumer sentiment

    Crisis Pillars
    Critical touchpoints in the first 24 hours of crisis management

    Social Media Strategy
    Golden rules of engagement to communicate with stakeholders

    Perspectives from the Brand, Agency & Media
    Managing online blow-ups, public response and changing crisis landscapes

Benefits of Attending

  • Adopt latest digital tools to monitor crises 24/7 
  • Translate social listening data into actionable insights 
  • Identify main principles behind an effective SOP  
  • Learn easy tips to bolster media relations with your brand’s voice 
  • Discover methods to change poor brand perceptions 
  • Find out how to address negative feedback online 
  • Score quick online strategies to minimise crisis damage 
  • Utilise social media channels for swift information dissemination 
  • Acquire ways to connect with different stakeholders 
  • Pick up tips to control virality on traditional and online platforms 


A Fully Immersive 2-Day Virtual Event Experience  

v-icon-01 v-icon-03 v-icon-02 v-icon-05
 Hear LIVE presentationon leading case studies and common challenges  Participate in networking opportunities with all virtual participants  Engage in LIVE Q&A and chats during sessions with speakers and peers  Gain access to full
event materials




Zoe Hibbert

Head of Corporate Communication, Asia Pacific,


Andrew Seah

Head, Corporate Communication, Marketing, APAC,

DB Schenker

Anubha Pandey

Communications Lead Southeast Asia and Korea,


Vivian Lines


Lines Consulting (Formerly Chairman, Asia Pacific, Hill+Knowlton Strategies)

Charu Srivastava

Director of PR,


Lars Voedisch

Principal Consultant, Managing Director,

PRecious Communications

Carolyn Camoens

Managing Director, Asia,

Hume Brophy

PN Balji

Former Editor,


Who Should Attend

Mid to Senior level executives responsible for Public Relations, Strategic Communications, Corporate Communications, Digital Communications, Employee Communications, Internal Communications, Media Relations and Public Affairs. 


Virtual Conference Agenda

  • Conference

    Day 01

    08.50 Log-in Time

    Time stated in local Singapore time (GMT+8) 


  • 09.00 Chairperson’s Welcome & Ice Breaking Session

    Charu SrivastavaDirector of PR, REDHILL

  • 09.15 Latest Digital Tools

    Game Changing Tech Tools to Defuse Early Crisis Fires

    • Latest tools and trends in social media crisis management 
    • Social listening tools to seek out key conversations and early disasters 
    • Monitor and pick up consumer sentiment from mentions, keywords and hashtags 
    • Going auto-pilot: Digital tools to respond and rectify 24/7 
    • Translating data into actionable insights: What do the metrics mean? 

    Lars Voedisch, Principal Consultant, Managing Director, PRecious Communications 

  • 10.15 Crisis Pillars

    Pivotal Success Factors in Crisis Communications

    • Identify the main principles behind an effective SOP 
    • Critical touchpoints in the first 24 hours of crisis management 
    • Amplify your voice through mainstream media: Easy tips to bolster media relations 
    • Crucial takeaways to look out for when assessing crisis response 
    • Exciting approaches to revamp brand and rebuild confidence 

    Anubha Pandey, Communications Lead Southeast Asia and Korea, VMware

  • 11.15 Morning Break
  • 11.30 Perspectives from the Brand, Agency and Media

    Fresh Ideas and Best Practices in Crisis Communications

    • Changing landscape of crisis communications: Discussing social CEOs, data breaches and fake news 
    • Effective ways and channels to connect with the public, stakeholders and fans 
    • Tips and tricks to manage public response and perceptions on social media 
    • Challenges and opportunities when managing social media blow-ups 
    • Assessing new crisis communications tools and services in the market: Is there a new way out? 

    Zoe Hibbert, Head of Corporate Communication, Asia Pacific, Visa 

    Andrew Seah, Head, Corporate Communication, Marketing, APAC, DB Schenker
    Anubha PandeyCommunications Lead Southeast Asia and KoreaVMware
    Carolyn Camoens, Managing Director, Asia, Hume Brophy
    PN Balji, Former Editor, TODAY and TNP 

  • 12.30 Social Media Strategy

    Survive Your Next Crisis with Visa’s Social Media Crisis Communications Plan

    • Timely and proactive quick wins to minimise crisis damage 
    • Leveraging on social media channels for swift information dissemination 
    • Breaking down Visa’s social media strategy: Digital solutions for traditional and online crises 
    • Golden rules in social media engagement: Best practices to get your message to the masses 
    • Common pitfalls to avoid when handling sensitive topics and private information 

    Zoe Hibbert, Head of Corporate Communication, Asia Pacific, Visa

  • 13.30 Conference Chair’s Insights & Analysis of the Day’s Proceedings
  • 13.45 Close of Conference
  • Virtual Workshop

    Day 02

    Act Promptly and Maintain Confidence: Building an Effective Crisis Communications Protocol
    This 1-day virtual workshop integrates crisis management best practices with immersive crisis simulations. Identify crucial inflection points in critical decision-making. Draw out lessons learnt from the best and worst crisis management scenarios. Test and refine the skills needed for proactive crisis response. Review when, where and how to start the reputation recovery process. Engage, support and motivate employees post-crisis. 


    Workshop Leader

    Vivian Lines
    Lines Consulting, Hong Kong
    (Former Chairman, Asia Pacific, Hill+Knowlton Strategies)

    Vivian Lines is an award-winning senior adviser to companies in APAC with extensive experience in reputation and crisis management, corporate communications, government advisory, and communications planning. Vivian was former Chairman, Asia Pacific, and Global Vice Chair at Hill+Knowlton Strategies. 

    Over the past 25 years in Asia, he has worked across markets from India to Korea, and from China to Indonesia. At the C-suite level, Vivian has conducted media and crisis training globally for brands in the airline and electronics markets, and across APAC for F&B, finance, e-commerce, chemical and oil & gas industries. He has also provided similar training for senior officials throughout ASEAN. 


    Adopt Best Practices at Every Crisis Communications Stage 

    Crisis Planning
    Risk and vulnerability assessments to identify top risks

    Crisis Recovery
    Post-crisis recovery programmes to build crisis resilience

    Crisis Response
    Action-oriented crisis management training


    Workshop Agenda

    Log-in Time: 8.50am*
    Day 2: 9.00am – 1.00pm* (There will be short breaks allocated at appropriate intervals.) 

    *Time stated in local Singapore time. 

  • Session 1: Crisis Planning

    What is a crisis, and can it be predicted? 

    • Issues, crises, epidemics and pandemics: Beyond semantics to what really matters 
    • Scenario planning: Crisis plans and procedures that work 

    Exercise: Delegates will undertake a Risk & Vulnerability Assessment to identify the top risks for their businesses. 

  • Session 2: Crisis Response

    In this session, delegates will evaluate the critical elements of crisis response. A management’s ability or inability to manage the crisis often determines the extent of reputational damage, more than the incident itself. 

    • What lies at the heart of effective crisis response? 
    • Apologising: Sorry seems to be the hardest word 
    • How to manage the flow of communications to be effective 
    • Crisis media training: Discover the skills you really need online 

    ExerciseDelegates will have the opportunity to volunteer to be interviewed over Zoom about a simulated crisis. The group, guided by the workshop leader, will be asked to critique what works and what could have been improved. 

  • Session 3: Crisis Recovery

    The crisis might be over, but the response shouldn’t stop. 

    • When does a crisis end? 
    • Brand recovery and reputation repair 
    • Anniversary communications: How should they be handled? 

    ExerciseDelegates will plan a post-crisis recovery programme with a focus on building resilience for the future.