Early Bird Fee
Register and Pay
by 3 Jul ’20
Regular Fee
Register and Pay
after 3 Jul ’20
Non Singapore-registered companies $895 (SGD) $995 (SGD)
Singapore-registered companies
(fees include 7% GST)
$957.65 (SGD) $1,064.65 (SGD)


Group Discount!
Enjoy 10% off when you register for 3 or more OR
Register for 5 for the price of 4

  1. Early Bird promotion: Discount will only be valid if payment is received by the stipulated date.
  2. Group discount only applies to registrations from the same company, attending the same event in the same country location. Delegates must register at the same time and be of the same billing source. Only a single invoice will be issued.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for access to the live webinar.
  6. Fee includes event documentation.
  7. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  8. Information provided will be used for event administration and updates on upcoming events. For more details, please visit: http://www.conferences.com.sg/personal-data-protection-statement/


A replacement is allowed if registered participants are unable to participate in the live webinar. For cancellations received in writing before 3 Jul 2020, a full refund will be given with a 10% administrative charge. For cancellations received in writing before 13 Jul 2020, a 50% refund will be given together with the event documentation. There will be no refunds for cancellations received after 13 Jul 2020 or “no show” participants. However participants will receive a copy of the event documentation.

In the event of a cancellation, a refund will be made via the original mode of payment and based on the original amount we received. Refund is made based on the prevailing exchange rate and Pacific Conferences shall not be responsible for any foreign exchange currency losses.

New Solutions to Old Problems: Address Human Needs with Human-Centric Innovations
Thinking outside the box is easier said than done. The old way of solving problems no longer cut it. Businesses are now looking at how to help soothe everyday frustrations and mitigate the most pressing issues faced by their consumers.

Design thinking is not new. Previously just a buzzword, design thinking has evolved to become an effective creative problem-solving approach. Businesses are putting consumers first on the agenda to better address their needs.

Are you able to adopt the latest design thinking tools and methods?
Can you do prototype building to visualise your ideas?
Are you able to test the effectiveness of your prototypes?
Can you apply design thinking effectively to win the hearts of consumers?

Can you Empathise with Consumers to Solve the Right Human-Centred Problem?  
Join this 3-day live webinar to acquire the techniques to design thinking for creative innovation and human-centred design. Learn the latest creative problem finding and problem-solving principles. Explore key research techniques to uncover the real ‘People Problem’. Adopt varying techniques for ideation with divergent idea generation, converging ideas and Concept Posters. Build your prototype through a variety of formats. Test your innovations with live real-time user testing via qualitative research testing. Design your innovation roadmap to iterate and launch your innovation. Explore a range of case studies such as Nike, Airbnb, Canon, Netflix, Diageo, Jetstar and government agencies.

Workshop Highlights

  • Creative Innovation and Human-Centred Design
    Examine the who, what, why and when of human-centred design and innovation principles

    Problem Finding: Uncovering and Framing the ‘People Problem’
    Techniques and empathising with consumers to solve the right human-centred problem 

    Defining the Innovation Opportunity
    Develop ‘How Might We’ statements for ideation stage

    Ideation for Impact
    Case studies (Nike, Samsung, Diageo, Airbnb) analysis on varying techniques for ideation

    Prototyping your Innovation
    Iterative process where the innovations come to life through a variety of formats

    Testing your Innovation with Users
    Conduct user research and what to look out for to ‘pivot’ an innovation based on user feedback

    Developing your Customer Experience (CX) and Innovation Roadmap
    Business Model Canvas creation, develop roadmap to launch innovation internally or/and externally

    Benefits of Attending

    • Examine the design thinking mindset and organisational best practices
    • Apply the right design thinking methodologies for your organisation
    • Explore the problem space with an empathy mindset and stakeholder mapping
    • Assess research processes and methods: Interviews, contextual inquiries, cultural safaris
    • Create persona and empathy maps to unpack key behaviours indicators
    • Turn research themes into insights and opportunity spaces for innovation
    • Learn how to frame opportunity spaces with ‘How Might We’ statements
    • Adopt brainstorming techniques and ideation best practices and principles
    • Explore the Makers Mindset, prototyping methodologies and storyboarding techniques
    • Conduct user testing research techniques on prototypes created
    • Discover how to conduct mock interviews to explore feedback on prototypes created
    • Create a Business Model Canvas to structure your innovation effectively

    Live Webinar Format

    icon1 icon2 icon3
    4 hours of interactive & insightful
    LIVE webinar on Day 1 & 2
    1-hour intimate group consultation
    with workshop leader on Day 3
     Receive full workshop materials
    and handouts

Workshop Leader

Dan Pankraz

Head of Brand Innovation,

Leo Burnett Australia



Dan is an internally renowned brand strategist and innovation specialist with over 20 years international experience in Sydney, New York and London working on some of the world’s most famous brands including NikeadidasEmiratesSamsungCanonMercedes and Heineken. Dan has worked on innovation and experience design projects for Nike across Europe including Nike’s digital membership service, Nike Training Club app and Nike+ running service.


Dan leads The Diner, Leo Burnett’s business design practice which was recently named Australia’s 4th most innovative company in the prestigious AFR Innovation Awards.


Dan combines his cultural, brand and consumer expertise and has recently developed a bespoke Design Sprint methodology incorporating behavioural science and world-class ideation techniques to create breakthrough creative business solutions to ‘People Problems’. Dan has recently created new business models for Canon, including new Canon Kyoyu (peer-to-peer camera sharing marketplace), Canon PrintNow (on-demand printing service) and CocktailPorter.com.au (Australia’s first subscription based cocktail kit service).


Dan also is passionate about building creative confidence and problem-solving skills amongst youth and runs Design Thinking Workshops at schools and community centres in Australia for children aged 10-18.

Who Should Attend

Senior level executives responsible for Design, Innovation, Experience, Planning and Development



  • Log-in Time: 8.50am
    Day 1 & 2: 9.00am – 1.00pm(There will be short breaks allocated at appropriate intervals.)
    Day 3: Intimate group consultation between 9.00am – 1.00pm*

    *Time stated in local Singapore time.

  • Day 01

    An action-packed day where we deep dive into the design thinking process and apply problem finding, creative problem-solving and ideation techniques to a live design challenge chosen by delegates. We will explore a range of case studies such as Nike, Airbnb, Canon, Netflix, Diageo, Jetstar and government agencies in Australia.

  • Session 1: What is Creative Innovation and Human-Centred Design?

    This session will examine the who, what, why and when of human-centred design and innovation principles. Delegates will choose a live design challenge to work on for the remaining of the workshop. 

    • The origins and evolution of human-centred design in business and culture
    • The design thinking mindset and organisational best practices
    • Design thinking methodologies (4D process and others) and applying the right one for your organisation
    • Exercises: Design thinking mindset discussion, organisational assessment of design thinking readiness
  • Session 2: Problem Finding - Uncovering and Framing the ‘People Problem’

    A problem well-defined is a problem half-solved. For this session, delegates will learn key problem finding techniques and how to ‘empathise’ with consumers to solve the right human-centred problem. Delegates will also explore key research techniques to uncover the real ‘People Problem’ with commercial and not-for-profit case studies.

    • Explore the problem space with an empathy mindset
    • Stakeholder mapping
    • Research processes and methods: one-on-one interviews, contextual inquiries, cultural safaris
    • Persona and empathy map creations to unpack key behaviours: needs, wants, motivators, barriers
    • Customer journeys and user stories
  • Session 3: Defining the Innovation Opportunity

    Building on research themes gathered, we will develop insights that unlock key opportunity spaces for innovation. The development of ‘How Might We’ statements becomes the rocket fuel for your ideation stage.

    • Turning research themes into insights and powerful opportunity spaces for innovation
    • Framing the opportunity via ‘How Might We’ point of view statements
    • Exercises: 5 Whys Insight Generation, Abstract Laddering, Insight Clustering, “How Might We” statements
  • Day 02

    Learn best in class ideation techniques and ways to prototype and test ideas with consumers quickly and efficiently. We will be applying the Innovation Roadmap to ensure pathways to innovation success.

  • Session 4: Ideation for Impact

    Learning from the global creative brands and institutions, we will examine varying techniques for ideation. Starting with divergent idea generation and then converging ideas to land on key ‘Concept Posters’.

    • Brainstorming and ideation best practices and principles
    • Latest ideation tools and techniques from the world’s most creative organisations
    • Refining ideas, innovations and prioritisation
    • Creation of Concept Posters and Elevator Pitch
    • Exercises: Idea sketching techniques, Crazy 8’s, “What If” idea cards, behavioural intervention ideas, celebrity takeover, Concept Posters, Elevator Pitch
  • Session 5: Prototyping your Innovation

    This session will take innovation from Concept Posters into a low-tech artefact to test with potential users, an iterative process where the innovations come to life through a variety of formats.

    • The Makers Mindset and prototyping methodologies
    • Storyboarding and building the innovation experience
    • Building your prototype
    • Creating bespoke design principles
    • Exercises: Storyboarding, prototype creation via role-playing/physical building and sketching
  • Session 6: Testing your Innovation with Users

    This session examines live real-time user testing of prototypes via qualitative research testing of ideas created. Delegates will learn how to conduct user research and what to look out for to ‘pivot’ an innovation based on user feedback.

    • User testing research techniques
    • Creating hypothesis for research
    • Discussion guide creation
    • Mock interviews to explore feedback on prototypes created
  • Session 7: Developing your Customer Experience (CX) and Innovation Roadmap

    • Business Model Canvas creation
    • How to develop an innovation roadmap to iterate and launch your innovation to market externally or within an organisation
  • Day 03

    There will be 1-hour intimate group consultation with the workshop leader, Dan Pankraz, on Day 3. This in-depth and interactive consultation session will provide delegates the opportunity to ask questions from the content covered in the preceding days or focus on specific design thinking questions/challenges from their own organisation. More details will be given nearer to the date.