Super Early Bird Fee
Register and Pay
by 18 Dec ’20
Early Bird Fee
Register and Pay
by 22 Jan ’21
Regular Fee
Register and Pay
after 22 Jan ’21
Non Singapore-registered companies $1,995 (SGD) $2,195 (SGD) $2,395 (SGD)
Singapore-registered companies (fees include 7% GST) $2,134.65 (SGD) $2,348.65 (SGD) $2,562.65 (SGD)

 

Group Discount!
Enjoy 10% off when you register for 3 or more OR
For groups of 3, 4th comes for free

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by the stipulated date.
  2. Group discount only applies to registrations from the same company, attending the same event in the same country location. Delegates must register at the same time and be of the same billing source. Only a single invoice will be issued.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  7. Fee includes lunch, refreshments and event documentation.
  8. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  9. Information provided will be used for event administration and updates on upcoming events. For more details, please visit: http://www.conferences.com.sg/personal-data-protection-statement/

CANCELLATION & REPLACEMENT

A replacement is allowed if registered participants are unable to attend. For cancellations received in writing before 22 Jan 2021, a full refund will be given with a 10% administrative charge. For cancellations received in writing before 8 Feb 2021, a 50% refund will be given together with the event documentation. There will be no refunds for cancellations received after 8 Feb 2021 or “no show” participants. However participants will receive a copy of the event documentation.

In the event of a cancellation, a refund will be made via the original mode of payment and based on the original amount we received. Refund is made based on the prevailing exchange rate and Pacific Conferences shall not be responsible for any foreign exchange currency losses.

Are You Prepared to Engage & Recruit Asia’s Rising Students?

Higher education marketing is a complicated affair, especially in the age of dwindling budgets and digitally savvy students. It’s tough to compete with an increasingly crowded market and attractive options. Diverse Asian markets make it difficult to identify effective recruitment channels. Internal coordination is more essential than ever to ensure effective student engagement.

Join this exciting 2-day conference to acquire the latest recruitment, branding, and marketing strategies to engage Asia’s prospective students. Be updated on trends and developments in higher education marketing. Find out how to enhance brand appeal beyond rankings. Gain insights into how to tailor recruitment strategies to key Asian markets. Discover how to maximise its relationships with recruitment partners. Uncover NUS LKY School of Public Policy and Singapore Management University’s best practices in using content and social media strategy to engage today’s savvy Gen Z and postgraduate students. Hear how Monash University Malaysia creates compelling content to boost student engagement. Learn how Yale-NUS facilitates a smooth transition from undergraduate to alumni, and adopt strategies on how best to communicate with faculty, staff and students.


Conference Highlights

Trends & Developments

Leverage the latest trends and tools to stay competitive in higher ed marketing

Brand Strategy

How to enhance institution’s brand appeal beyond rankings

Recruitment Strategy

Insights into recruitment strategies in key Asian markets

Partnership Strategy

How to identify and evaluate critical recruitment partners

Postgraduate Recruitment

NUS LKY School of Public Policy’s content strategies to attract postgraduate students

Gen Z Engagement

How SMU engages Gen Z students across the enrolment journey

Content Marketing

Monash University Malaysia’s strategies in creating social media campaigns on a budget

Alumni Engagement

Turning Yale-NUS alumni into key brand ambassadors for recruitment marketing

Internal Communications

Communicating with multiple stakeholders to align marketing efforts

Benefits of Attending

  • Adopt the latest higher education marketing trends and tools to stay ahead of the curve
  • Hear how to create a distinctive brand name in Asia
  • Learn how to analyse key data points to identify and approach key Asian markets
  • Delve into Singapore Management University connects meaningfully with Gen Z both online and offline
  • Find out insights in engaging and evaluating recruitment partners
  • Examine NUS LKY School’s strategies in showcasing its programme to attract postgraduate students’ attention
  • Discover Monash University Malaysia integrate online and offline content to boost student engagement
  • Understand the best practices and considerations in tailoring recruitment strategies to specific Asian contexts
  • Takeaway notes in coordinating and communication with stakeholders to improve marketing efforts
  • Uncover how Yale- NUS build meaningful and lasting relationships with student alumni
 

Speakers

Tracy Lee

Head, External Affairs & Marketing,

Lee Kuan Yew School of Public Policy, National University of Singapore

Stanley Lim

Head, Marketing & Communications,

Lee Kuan Yew School of Public Policy, National University of Singapore

Angela Seah

Head of Marketing, Office of Undergraduate Admissions & Financial Assistance,

Singapore Management University

Diana Chee

Director of Marketing and Future Students,

Monash University Malaysia

Who Should Attend

Senior level executives responsible for Communications, Marketing, Branding, Student Recruitment, Digital, Admissions, Programmes, Student Development, Student Relations, Alumni Relations, Partnerships

 

Agenda

  • Day 01

    08.30 Registration & Morning Coffee
  • 09.00 Chairperson’s Welcome & Ice Breaking Session
  • 09.30 Trends & Developments

    The Future of Higher Education Marketing: Trends, Tools & Challenges

    • The shifting face of higher education: Marketing updates and challenges in 2020
    • Asia’s rising prominence: Marketing opportunities and challenges
    • Today’s new digital media landscape and its impact on higher education marketing
    • The changing profiles and media consumption habits of current students
    • Tools to adopt for higher education marketers to stay competitive
  • 10.30 Morning Refreshments & Networking Break
  • 11.00 Brand Strategy

    How to Build a Strong Brand Identity in Asia

    • Identifying gaps and opportunities in brand strategy
    • How to create a distinctive brand amidst competition
    • Enhancing brand appeal beyond rankings
    • Strategy to execution: Building brand presence in Asia
    • Challenges and lessons learnt
  • 12.00 Lunch & Networking Break
  • 13.30 Recruitment Strategy

    Emerging Asian Students: Approach to Student Recruitment in Asia

    • Socio-political and geopolitical considerations in student recruitment across Asia
    • How to determine priority Asian markets
      • Analysing relevant data points
      • Setting ROI benchmarks in target markets
      • Identifying recruitment strategies and resource allocation for key market tiers
    • Comparing international recruitment strategies, techniques and platforms
    • Tailoring the recruitment strategy mix to different contexts
    • Evaluating and optimising your recruitment efforts across Asian countries
  • 15.30 Afternoon Refreshments & Networking Break
  • 16.00 Partnership Strategy

    Working Hand-in-Hand: Partnership for Increased Brand Recognition & Recruitment Rates

    • Identify and understand who your most critical recruitment partners are
    • Best practices and what to look out for when working with recruitment agents
    • How to increase enrolment numbers by collaborating with agents
    • Reaching out to Chinese students through digital platforms
    • Key considerations in forging partnerships with overseas higher ed institutions
  • 17.00 Chairperson’s Insights & Analysis of the Day’s Proceedings
  • 17.10 End of Day One
  • Day 02

    08.30 Morning Coffee
  • 09.00 Chairperson’s Opening Remarks & Interactive Charge-Up Session
  • 09.30 Postgraduate Engagement

    NUS Lee Kuan Yew School of Public Policy’s Insights in Recruiting Postgraduate Students

    • Fresh Grads vs Mid-Career Switchers: Changing demographics of postgrad students
    • Strategies in showcasing your academic programme to attract postgrads’ attention
    • Coming up with highly resonant content stories for student audiences
    • Engaging Chinese students through various social platforms
    • Achieving student engagement goals with limited manpower

    Tracy Lee, Head, External Affairs & Marketing, Lee Kuan Yew School of Public Policy, National University of Singapore
    Stanley Lim, Head, Marketing & Communications, Lee Kuan Yew School of Public Policy, National University of Singapore

  • 10.30 Morning Refreshments & Networking Break
  • 11.00 Gen Z Engagement

    Keeping Up with Gen Z: Singapore Management University’s Winning End-to-End Strategy

    • Understanding the profile and decision-making factors of the Gen Z student
    • How SMU engages students at each stage of the enrolment journey
    • Connecting meaningfully with Gen Z both online and offline
    • Recruiting the Parents: Communicating with Gen Z’s biggest influencers

    Angela Seah, Head of Marketing, Office of Undergraduate Admissions & Financial Assistance, Singapore Management University

  • 12.00 Lunch & Networking Break
  • 13.30 Content Marketing

    How to Develop Fresh and Compelling Content to Boost Student Engagement

    • Optimising in-house resources to create social media campaigns on a budget
    • Making academic content appealing to non-academic audiences
    • How to successfully integrates online and offline content marketing tactics
    • Leveraging Facebook, YouTube and Twitter to capture students’ attention
    • Measuring the effectiveness of your content engagement efforts

    Diana Chee, Director of Marketing and Future Students, Monash University Malaysia

  • 14.30 Alumni Engagement

    Beyond Advertising: Getting Alumni Involved in Yale-NUS

    • How Yale-NUS facilitates a smooth transition from undergraduate to alumni
    • Insights on building and maintaining meaningful relationships with alumni
    • How to encourage your alumni to become key brand ambassadors
    • Tapping on alumni volunteers to help in recruitment marketing
    • University Open Days: Mobilising alumni for effective recruitment campaigns
  • 15.30 Afternoon Refreshments & Networking Break
  • 16.00 Internal Communications

    Best Ways to Communicate with Faculty, Staff & Students

    • How to effectively coordinate and communicate with stakeholders of different profiles
    • Overcoming the challenge of staff resistance to marketing efforts
    • Approaches in building a holistic culture of alignment around marketing efforts
    • How to get management buy-in to see beyond the usual KPI numbers
  • 17.00 Chairperson’s Insights & Analysis of the Day’s Proceedings
  • 17.10 Close of Conference