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Super Early Bird Fee

Register and Pay
by 25 Jan '19

Early Bird Fee

Register and Pay
by 1 Mar '19

Regular Fee

Register and Pay
after 1 Mar '19

3-Day Event $2,595(SGD) $2,795(SGD) $2,995(SGD)
2-Day Conference $1,995(SGD) $2,195(SGD) $2,395(SGD)

Group Discount! Enjoy 10% off when you register for 3 or more
or
For groups of 3, 4th comes for free

Fees are subject to 7% GST for all Singapore registered companies

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by the stipulated date.
  2. Group Discount only applies to registrations from the same company registering at the same time, issued in a single invoice and of the same billing source.
  3. 4th comes for free option applies to fee of the lowest value, if applicable.
  4. Only corporate registrations will be accepted.
  5. Bank charges & taxes are to be borne by registrants, if applicable.
  6. Full payment is mandatory upon registration for admission to the event.
  7. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  8. Fee includes lunch, refreshments and e-documentation.
  9. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  10. Information provided will be used for event administration and updates on upcoming events. For more details, please visit: http://www.conferences.com.sg/personal-data-protection-statement/

CANCELLATION & REPLACEMENT

A replacement is allowed if registered participants are unable to attend. For cancellations received in writing before 1 Mar 2019, a full refund will be given. There will be a 10% administrative charge. For cancellations received in writing before 11 Mar 2019, a 50% refund will be given together with the event e-documentation. There will be no refunds for cancellations received after 11 Mar 2019 or “no show” participants. However participants will receive a copy of the event e-documentation.

With the growing number of higher education institutions,
fierce competition in the recruitment market,
and major shifts in the new generation’s expectations,

Will you emerge as Prospective Students’ Top Choice?

Conventional marketing strategies will no longer make the cut. It’s all about the experience and engagement for today’s prospective students. Higher education marketers need to reach them at critical digital touchpoints, grab their attention with creative content, and tell brand stories that resonate with their values – all within limited resources.

Be Inspired by Fresh Strategies from Leading Higher Education Institutions

Join this dynamic 2-day conference to acquire proven marketing and branding strategies to stay ahead of competition and achieve recruitment success. Discover how Staffordshire University develops a strong brand positioning beyond rankings and find out how University of Nottingham, Malaysia takes its brand international. Acquire multi-channel marketing strategies from Loughborough University and uncover how University of Wollongong Australia does social on a budget. Adopt innovative content strategies from Lee Kuan Yew School of Public Policy and University of Bradford. Gain insight into how Swinburne University of Technology translates data insights into actionable marketing strategies.

Don’t miss our 1-day post-conference workshop on Social Media Creative Writing. Takeaway the latest tactics to create engaging and unique content on Facebook and Instagram. Learn the tricks behind crafting stories that people want to share and acquire best practices in writing styles, lengths and formats to outsmart platform algorithms.


Unique Features

    • Real world case study sharing from leading higher education institutions
    • Gain global perspective from universities in Asia, Australia and UK
    • Adopt implementable best practices from award winning campaigns

    Conference Highlights

    Latest Trends & Developments
    Hot online trends institutions are leveraging
    University of Wollongong Australia
    Increasing reach on Facebook, Instagram, Twitter
    Staffordshire University, UK
    Finding your brand voice and personality
    LKY School, National University of Singapore
    Turning “typical” content into engaging stories   
    University of Nottingham, Malaysia
    Adapting brand messages to local markets
    University of Bradford, UK
    Visual content marketing strategies
    Loughborough University, UK
    Integrating online and offline platforms
    Swinburne University of Technology, Australia
    Making sense of your marketing data
    Measuring Marketing ROI
    Determining success of social campaigns
    Turning Stakeholders into Brand Advocates
    Leveraging students, alumni, faculty members

Benefits of Attending

  • Understand the current trends in the decision-making behaviour of prospective students
  • Hear how higher education marketers are coping with today’s challenging landscape
  • Learn how University of Wollongong Australia cuts through the social media clutter
  • Pick up tips from LKY School on how to power your content production with a small team
  • Gain insights into University of Bradford’s visual content strategy for social platforms
  • Discover how to encourage internal stakeholders to contribute to social content
  • Examine how Loughborough University determines the right channel and budget mix
  • Find out how Staffordshire University creates a brand story that resonates with students
  • Delve into University of Nottingham, Malaysia’s strategy to increase brand awareness globally
  • Uncover how Swinburne University of Technology collects and analyses marketing data
  • Take away strategies on how to deal with senior management who are obsessed with KPIs
 

Speakers

Sarah Graham

Chief Marketing Officer,

Swinburne University of Technology

Diana Chee

Chief Marketing Officer,

University of Nottingham, Malaysia

Julie Odams

Head of Communications,

Staffordshire University

Emma Leech

Director of Marketing & Advancement,

Loughborough University

Mark Garratt

Director of External Affairs,

University of Bradford

Tracy Lee

Acting Deputy Director, External Affairs & Marketing,

Lee Kuan Yew School of Public Policy, National University of Singapore

Stanley Lim

Senior Manager, External Affairs & Marketing,

Lee Kuan Yew School of Public Policy, National University of Singapore

Paul Robinson

Marketing & Communications Manager,

University of Wollongong Australia

Jenny Tang

Senior Assistant Director, Digital Strategy & Marketing,

Singapore Management University

Jane Lee

Senior Content Director,

Allison+Partners

Past Delegate Testimonials

Pleased with the sharing of a wide aspect of branding and marketing strategies of higher education institutions through the case studies.

I like the fact that there is a good mix of speakers and topics covered, which gives us a wider understanding of the education landscape. Also, the mix of delegates at the table allows good sharing opportunities.

Loved the insights into the various strategies of different institutions globally.

Great networking opportunity and hearing about branding from a range of different perspectives.

Who Should Attend

Senior level executives responsible for Higher Education Marketing, Branding, Student Recruitment, Admissions, Outreach

 

Agenda

  • Day 1 Conference

    08.30 Registration & Morning Coffee
  • 09.00 Chairperson’s Welcome & Icebreaking Session

    Emma Leech, Director of Marketing & Advancement, Loughborough University

  • 09.30

    What’s New? Latest Trends & Top Hits in Higher Ed Marketing

    • What are the current trends in the decision-making behaviour of prospective students?
    • Latest online marketing trends higher ed institutions are leveraging
    • Innovative marketing tools higher ed marketers are looking to adopt
    • What are the challenges facing higher ed marketers? How can marketers cope with them?

    Moderator:
    Emma Leech, Director of Marketing & Advancement, Loughborough University

    Panellists:
    Julie Odams
    , Head of Communications, Staffordshire University
    Diana Chee, Chief Marketing Officer, University of Nottingham, Malaysia
    Jenny Tang, Senior Assistant Director, Digital Strategy & Marketing, Singapore Management University

  • 10.30 Morning Refreshments & Networking Break
  • 11.00

    Stay Ahead of the Game: How Staffordshire University Builds a Strong Brand to Rise above Competition

    • Beyond the logo: How Staffordshire University found its brand voice and personality
    • How Staffordshire University creates a brand story that resonates with prospective students
    • How Staffordshire University develops a unique brand positioning that differentiates from competitors
    • Building a reputation beyond rankings: Critical success factors and pitfalls to avoid

    Julie Odams, Head of Communications, Staffordshire University

  • 12.00 Lunch & Networking Break
  • 13.30

    Taking Your Brand International: How University of Nottingham, Malaysia Establishes its Global Footprint

    • Insights into University of Nottingham’s strategy to increase brand awareness globally
    • How University of Nottingham leverages partnerships and agencies to enhance international presence
    • How University of Nottingham adapts its brand message to local markets
    • Challenges and lessons learnt from University of Nottingham

    Diana Chee, Chief Marketing Officer, University of Nottingham, Malaysia

  • 14.30

    Meet Me Where I’m at: Insights into Loughborough University’s Multi-Channel Marketing Strategy

    • Mapping the customer journey: How Loughborough University identifies critical touchpoints
    • Making the right investment: How Loughborough University determines its channel and budget mix
    • How Loughborough University integrates online and offline platforms to create a cohesive marketing campaign
    • Getting stakeholder buy-in to break out of traditional marketing efforts: Tips from Loughborough University

    Emma Leech, Director of Marketing and Advancement, Loughborough University

  • 15.30 Afternoon Refreshments & Networking Break
  • 16.00

    It’s all about Results: How to Measure Marketing ROI

    • Beyond enrolment rates: How to set and track metrics for different platforms
    • How to determine success of social campaigns
    • Reporting and justifying your marketing spend: Best practices and pitfalls to avoid
    • Is your senior management obsessed with KPIs? Tips on how to deal with it

    Jenny Tang, Senior Assistant Director, Digital Strategy & Marketing, Singapore Management University

  • 17.00 Chairperson’s Insights & Analysis of the Day’s Proceedings
  • 17.10 End of Day One Conference
  • Day 2 Conference

    08.30 Morning Coffee
  • 09.00 Chairperson’s Opening Remarks & Interactive Charge-Up Session

    Emma Leech, Director of Marketing & Advancement, Loughborough University

  • 09.30

    Engage on a Budget: University of Wollongong’s Successful Social Media Strategy

    • How University of Wollongong aligns its social media objectives to marketing goals
    • Strategies to create in-house social media campaigns with limited resources
    • How University of Wollongong increases reach and engagement on Facebook, Instagram and Twitter
    • Cutting through the social media clutter: What works and what doesn’t

    Paul Robinson, Marketing & Communications Manager, University of Wollongong Australia

  • 10.30 Morning Refreshments & Networking Break
  • 11.00

    Give your Content that Creative Edge: LKY School – Innovative Content Strategy

    • How LKY School determines the type of content that resonates with its target audience
    • Finding the novel angle: How LKY School turns “typical” content into engaging stories
    • Don’t lose them: How LKY School keeps its content fresh to sustain audience interest
    • Power your content production with a small team: Strategies from LKY School

    Tracy Lee, Acting Deputy Director, External Affairs & Marketing, Lee Kuan Yew School of Public Policy, National University of Singapore
    Stanley Lim, Senior Manager, External Affairs & Marketing, Lee Kuan Yew School of Public Policy, National University of Singapore

  • 12.00 Lunch & Networking Break
  • 13.30

    Show, Don’t Tell: Visual Content Marketing Strategies from University of Bradford

    • How University of Bradford plans its visual content strategy
    • How University of Bradford optimises in-house resources to create attractive visuals
    • YouTube, Facebook Live, Instagram Stories: How University of Bradford produces simple yet engaging videos
    • Getting more mileage out of your visual content: Dos and don’ts

    Mark Garratt, Director of External Affairs, University of Bradford

  • 14.30

    Power to the People: Turning Students, Alumni, Faculty Members into Brand Advocates

    • What inspires students, alumni and faculty members to become brand advocates?
    • How to identify your brand advocates?
    • How to encourage them to actively contribute content on social media?
    • How to effectively leverage user-generated content?

    Moderator:
    Emma Leech, Director of Marketing & Advancement, Loughborough University

    Panellists:
    Sarah Graham, Chief Marketing Officer, Swinburne University of Technology
    Mark Garratt,
    Director of External Affairs, University of Bradford
    Paul Robinson,
    Marketing & Communications Manager, University of Wollongong Australia

  • 15.30 Afternoon Refreshments & Networking Break
  • 16.00

    Make Numbers Come Alive: How Swinburne University of Technology Uses Data to Drive Marketing Decisions

    • What are the data sources and data collection methods that Swinburne University of Technology employs?
    • Data overload: How Swinburne University of Technology narrows the scope of data for analysis
    • Making sense of your data: How Swinburne University of Technology analyses its data
    • How Swinburne University of Technology translates data insights into actionable strategies

    Sarah Graham, Chief Marketing Officer, Swinburne University of Technology

  • 17.00 Chairperson’s Insights & Analysis of the Day’s Proceedings
  • 17.10 Close of Conference
  • Day 3 Post-Conference Workshop

  • Social Media Creative Writing

    Workshop Leader

    Jane Lee, Senior Content Director, Allison+Partners

    Jane develops creative and impactful content campaigns for clients across Asia Pacific, to help brands tell compelling stories that engage their customers.

    Jane’s broad experience in content development spans the fields of journalism, product and corporate communications. She integrates different content forms – text, images, videos and virtual reality – to ignite and sustain story-telling momentum for a range of international brands in automotive, technology, consumer and hospitality sectors.

    Jane started her career as a journalist in The Straits Times and won awards for her stories on education in Singapore. She moved into content marketing and worked with a broad spectrum of clients including VMware, Fujitsu, iRobot, AIA, Cisco, Economic Development Board of Singapore, Resorts World Genting, MasterCard, Ford and Infiniti.

  • Session 1: Psychology of social media

    Understand why people like, comment and share online so that we can give them more of what they want.

    • The science behind: it’s all in our heads
    • Why we post, share, like and comment
    • Social media phenomena: selfies and emojis
  • Session 2: Craft story angles that humans will read

    Nobody wants to listen to the person who talks about himself at the party all night. Ditto for social channels. Be the one that others want to listen to because you offer relevant, valuable and useful content.

    • How to find the right story and craft the best story angle
    • How to craft stories that better serve your audience
    • Position your company as the thought leader in the field
    • Write updates that are welcomed, not intrusive

    Exercise: Identifying compelling story angles

  • Session 3: Social media writing 101

    Learn the tips behind writing content that people want to share.

    • How short is too long: Hitting the right lengths for different platforms
    • Effective social networking headlines
    • Making your content readable

    Exercise: Writing headlines that attract both bots and humans

  • Session 4: Connecting with fans on Facebook

    The death knell has sounded for Facebook organic reach. Or not. Learn how you can still gain organic reach in this pay-for-play environment.

    • Tips on writing engaging Facebook posts
    • Up your Facebook game with images and videos
    • How to write Facebook ads that people will click on
    • Best practices for Facebook engagement

    Exercise: Writing a Facebook post

  • Session 5: Reach out to followers on Instagram

    If Instagram is about images, do words still matter? Yes, they do. See how well-written captions can increase mileage for your pretty photos.

    • Understand what your audience wants
    • Writing differently for Instagram
    • How to outsmart the Instagram algorithm

    Exercise: Writing an Instagram caption

  • Session 6: Putting it altogether

    Building on what the participants have learnt about writing for different social platforms, they will now put everything together into a single campaign. This is a hands-on exercise where participants will come up with a story idea and tell their story across multiple channels.