Super Early Bird Fee
Register and Pay
by 8 Aug ’19
Early Bird Fee
Register and Pay
by 6 Sep ’19
Regular Fee
Register and Pay
after 6 Sep ’19
Singapore-registered companies $2,027.65 (SGD) $2,134.65 (SGD) $2,241.65 (SGD)
Non Singapore-registered companies $1,895 (SGD) $1,995 (SGD) $2,095 (SGD)

 

Group Discount!
Enjoy 10% off when you register for 3 or more OR
For groups of 3, 4th comes for free

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by the stipulated date.
  2. Group discount only applies to registrations from the same company, attending the same event in the same country location. Delegates must register at the same time and be of the same billing source. Only a single invoice will be issued.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  7. Fee includes lunch, refreshments and event documentation.
  8. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  9. Information provided will be used for event administration and updates on upcoming events. For more details, please visit: http://www.conferences.com.sg/personal-data-protection-statement/

CANCELLATION & REPLACEMENT

A replacement is allowed if registered participants are unable to attend. For cancellations received in writing before 6 Sep 2019, a full refund will be given with a 10% administrative charge. For cancellations received in writing before 16 Sep 2019, a 50% refund will be given together with the event documentation. There will be no refunds for cancellations received after 16 Sep 2019 or “no show” participants. However participants will receive a copy of the event documentation.

Elusive Gen Z: Can you Market to the Unmarketable?

We know. Gen Z are a tricky bunch. You want to engage them, but they’d rather spend time with their favourite influencers. You try to speak their language, but watch out you may get called out for being “inauthentic”. You want to catch their attention, but they flutter between digital platforms.

Do you know what 16-25s really  want from brands?
Are you in tune with what’s trending among youths?
Can you create content that becomes the talk of the town?
Are your marketing strategies bold, original and creative?

Nail Down the Fast-Paced Generation with the Latest Strategies!

Join us at this vibrant 2-day conference as successful brands spill the secrets on the latest strategies and insights to win over young consumers. Get up to speed on the ever-moving youth trends and discover how traditional brands are reinventing for Gen Z. Find out how to drive buzz on social media and create viral videos to emotionally connect with youths. Don’t miss out the newest strategies on influencer engagement, gamification, experiential marketing, youth advocacy, social monitoring, measurement and more.


Programme Highlights

Youth Trends

Latest statistics on Gen Z’s media consumption habits

Brand Strategy

How traditional brands can reinvent to engage Gen Z

Brand Storytelling

How Casio G-Shock grabs attention with inspiring youth stories

Content Marketing

Secrets behind Jollibee’s viral #KwenteongJollibee videos

Content Strategy

How Our Grandfather Story makes local content irresistible

Influencer Engagement

Collaborate effectively with influencers and micro-influencers

Experiential Strategy

How to create experiences that trigger youth Fear of Missing Out

Gamification

FWD Life’s gamification strategies to make insurance exciting

Social Monitoring

Social listening and crisis communications best practices

Measurement

Analyse and translate data insights into actionable strategies

Benefits of Attending

  • Understand the attitudes, values and influencers of today’s youth
  • Debunk stigmas, stereotypes and taboos about youths
  • Reinvent your brand to resonate with youth without losing classic elements
  • Identify which social platforms are popular and losing flavour among youths
  • Get Our Grandfather Story’s storytelling insights to win over youth with local content
  • Discover how Jollibee sustains excitement for its Valentine’s Day video series
  • Learn strategies to create an unmissable Instagrammable experience
  • Hear how FWD Life integrates gamification tactics at each customer touchpoint
  • Find out how Casio G-shock conveys its brand stories to win over youth hearts and minds
  • Pick up the dos and don’ts when conducting social media sentiment analysis
  • Identify the right KPIs and metrics to evaluate your marketing ROI
 

Speakers

Ashmita Saha

Digital Social & Insights Lead,

StarHub

Arline Adeva

AVP & Head of Brand Communications, PR & Digital Marketing,

Jollibee

Roche Vandenberghe

Head of Marketing,

FWD Life Insurance

Yvonne Perpetua Ng

Senior Regional Marketing Manager,

Casio

Liliane Sek

Senior Director, Brand Activation, SEAPAC,

Adidas

Kai Yuan Ng

Co-Founder,

Our Grandfather Story

Ambrish Chaudhry

Managing Strategy Director,

Superunion

Stephen Tracy

Chief Operating Officer,

Milieu Insight

Lee Song Kwang

Director,

Hatch Media

Charles Robinson

SVP, Managing Director,

Jack Morton Singapore

Julie Chiang

Director,

Asia PR Werkz

JP Mallo

Founder & Creative Director,

J Creative

Past Delegate Testimonials

Authentic conversations from the panellists and real life examples from speakers who share about their company and their experiences.

It was good listening to different brands and industry players talk about their experience and share relatable case studies.

Generous sharing, good case studies, insights from experts

Enjoyed the interactive approach to presentations

Who Should Attend

Senior level executives responsible for Marketing, Communications, PR, Branding, Digital Engagement, Social Media, Youth Outreach and Engagement

 

Agenda

  • Day 01

    08.30 Registration & Morning Coffee
  • 09.00 Conference Chair's Welcome & Ice Breaking Session

    Ambrish Chaudhry, Managing Strategy Director, Superunion

  • 09.30 YOUTH TRENDS

    Up Close and & Personal with Gen Z: Latest Youth Trends, Attitudes, Digital Habits

    • Cultural, social and digital changes that are revolutionising the behaviour of the young
    • Millennials vs Gen Z: Similarities and differences between the digital natives
    • Attitudes, values, perceptions and influencers of today’s youth
    • Debunking stigmas, stereotypes and taboos about youths
    • Age, needs or behaviour: How to meaningfully segment Gen Z?
    • Latest statistics on youth media consumption habits:
      • Which platforms are popular and losing flavour among youths?
      • Up-and-coming channels to look out for
      • How the young are consuming digital content
      • Hottest social media and content trends to ride on

    Lee Song Kwang, Director, Hatch Media

  • 10.30 Morning Refreshments & Networking Break
  • 11.00 BRAND STRATEGY

    Keeping in the Game: How Brands are Reinventing to Engage Gen Z

    • What 16-25s really want from brands
    • How to effectively kick-start your brand rejuvenation
    • Resonating with young consumers without “trying too hard”
    • Balancing the new and classic elements of your brand
    • Strategies to cultivate brand loyalty among youths

    Ambrish Chaudhry, Managing Strategy Director, Superunion

  • 12.00 Lunch & Networking Break
  • 13.30 BRAND STORYTELLING STRATEGY

    How G-Shock Enhances Brand Engagement by Telling Inspiring Youth Stories

    • Insights into G-Shock’s strategies to engage youth
    • How G-shock came up with its Game Changers campaign
    • Identifying youth Game Changers that resonate with G-Shock’s values
    • Coordinating an omni-channel approach to tell an effective brand story
    • Building buzzworthy social conversations on Facebook, Instagram, Youtube

    Yvonne Perpetua Ng, Senior Regional Marketing Manager, Casio

  • 14.30 GAMIFICATION

    FWD Life’s Gamification Strategies to get Gen Z Excited about Insurance

    • Critical elements in a gamification strategy
    • Understanding the gameplay of Gen Z
    • Integrating gamification tactics at each customer touchpoint
    • Common gamification mistakes and how to avoid them

     Roche Vandenberghe, Head of Marketing, FWD Life Insurance Corporation

  • 15.30 Afternoon Refreshments & Networking Break
  • 16.00 SOCIAL MONITORING

    How StarHub Keeps up with the Chatter: Best Practice Social Listening & Crisis Communications Strategies

    • Comparison of social listening tools in the market: Pros and cons
    • Conducting social media sentiment analysis: Dos and don’ts
    • How StarHub responds to negative comments about
    • Crisis communications plan: Critical success factors and pitfalls to avoid
    • Mistakes brands make when responding to a crisis

    Ashmita Saha, Digital Social & Insights Lead, StarHub

  • 17.00 Conference Chair's Insights & Analysis of the Day’s Proceedings
  • 17.10 End of Day One
  • Day 02

    08.30 Morning Coffee
  • 09.00 Conference Chair's Opening Remarks & Interactive Charge-Up Session
  • 09.30 CONTENT MARKETING

    #KwentongJollibee: Uncover the Secrets Behind Jollibee’s Viral Valentine’s Ads

    • How Jollibee brainstorms for creative storylines that resonate with youths
    • How to emotionally connect with the young while conveying brand messages
    • Going viral: Strategies to amplify video reach on YouTube, Facebook and Twitter
    • How Jollibee sustains excitement for its annual Valentine’s video series
    • Lessons learnt and pitfalls to avoid in video marketing

    Arline Adeva, Assistant Vice President & Head of Brand Communications, PR & Digital Marketing, Jollibee Foods Corporation

  • 10.30 Morning Refreshments & Networking Break
  • 11.00 EXPERIENTIAL STRATEGY

    Brand Experience in the Digital Age

    • What are ‘experience brands’
    • Integrating physical and digital touchpoints
    • Exploring brand experience design principles
    • How to drive buzz and hype on social media

    Charles Robinson, SVP, Managing Director, Jack Morton Singapore

  • 12.00 Lunch & Networking Break
  • 13.30 INFLUENCER ENGAGEMENT

    Earning their Trust: What’s the Secret Sauce for Successful Influencer Marketing?

    • Influencers or Micro-influencers? Choosing the right influencers for your brand
    • Approaching and recruiting influencers: What works and what doesn’t
    • Content collaboration dos and don’ts
    • Evaluating the ROI of your influencer campaign
    • Mitigating the risks of influencer marketing

    Moderator:
    Julie Chiang, Director, Asia PR Werkz

    Panellists:
    Yvonne Perpetua Ng, Senior Regional Marketing Manager, Casio
    Liliane Sek,
    Senior Director, Brand Activation, SEAPAC, Adidas
    JP Mallo, Founder & Creative Director, J Creative

  • 14.30 CONTENT STRATEGY

    How Our Grandfather Story Makes Local Stories Irresistible to Gen Z

    • Identifying topics trending among Singapore’s youth
    • Critical components of an effective storytelling strategy
    • Crafting bold and authentic local-flavoured stories to engage youth
    • How to avoid tokenism

    Kai Yuan Ng, Co-Founder, Our Grandfather Story

  • 15.30 Afternoon Refreshments & Networking Break
  • 16.00 MEASUREMENT

    Tracking Your Progress: Measuring the ROI of Your Digital Engagement Efforts

    • Identifying the right KPIs and metrics
    • Evaluating your brand awareness and reach among youth audience
    • Going beyond ‘likes’: Analysing the quality of your audience engagement
    • Measuring conversion rates to assess the actual impact of your efforts
    • Turning data insights into actionable marketing strategies

    Stephen Tracy, Chief Operating Officer, Milieu Insight

  • 17.00 Conference Chair's Insights & Analysis of the Day’s Proceedings
  • 17.10 Close of Conference