Super Early Bird Fee

Register and Pay by
22 Dec '17

Early Bird Fee

Register and Pay by
2 Feb '18

Regular Fee

Register and Pay after
2 Feb '18

$995.00(USD) $1,145.00(USD) $1,295.00(USD)

Group Discount! Enjoy 10% off when you register for 3 or more
or
For groups of 3, 4th comes for free

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by stipulated date.
  2. Group Discount only applies to registrations from the same company registering at the same time, issued in a single invoice and of the same billing source.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability and with immediate full payment.
  7. Fee includes lunch, refreshments and e-documentation.
  8. To enjoy applicable corporate room rates, please quote “Pacific Conferences Corporate Rate”
  9. The organiser reserves the right to make any amendments that it deems to be in the interests of the event without any notice.
  10. Any information provided by registrants will be used for the primary purpose of event administration and upcoming events updates. For more information, please visit: http://www.conferences.com.sg/privacy-statement/

CANCELLATION & REPLACEMENT

A replacement is welcome if you are unable to attend. A full refund less 10% administrative charge will be issued for cancellation received in writing by 14 Feb 2018. A 50% refund and a set of e-documentation will be issued for cancellation received by 2 Mar 2018. Regrettably, no refund will be issued for cancellation received after 2 Mar 2018 or for “no show” participant. You will however receive a set of e-documentation.

Can you Scale Up your China eCommerce Business?

The gold rush is on.
Chinese consumers are smashing online spending records.
Brands are scrambling to capture a slice of the pie.
But with ever changing cross border regulations,
cheaper alternatives from parallel importers,
high operational costs, complicated Third Party relationships,
can you ramp up your business to drive China online sales?

Join us at this 1-day event to hear practical case studies from leading players on the best practices and critical success factors to drive business growth in China’s online market. Gain insights into how The Coca-Cola Company differentiates its offering on online marketplaces and scales up through the use of different marketplace platform resources and own site. Discover how Metro adapts to ever changing regulations in China cross border eCommerce and how it develops its Go to Market strategy to fit changing consumer trends. Find out how to manage high operational costs for long term business profitability and acquire omnichannel marketing strategies to optimise sales.


Event Highlights

China’s eCommerce Landscape

How to play in this arena now and in the future?

Consumer Data & Insights

Deep dive into Chinese online buyers

eCommerce Strategy

How The Coca-Cola Company finds success in China eCommerce

Cross Border eCommerce

How METRO thrives through ever changing regulations

Omnichannel Marketing

Optimising eCommerce sales and effectiveness

What you will Learn

  • Why brands have not shown great success on China eCommerce: Common mistakes and pitfalls to avoid
  • Staying competitive in the highly saturated eCommerce market: How to get to the top?
  • Adapting to the needs and online purchase behaviours of Chinese online buyers
  • What are Chinese customers looking for in the different distribution channels?
  • What are the best marketplace platforms to reach out to different market segments?
  • How to leverage on eCommerce to build brand equity and drive business growth
  • How to maintain working relationships with Third Parties and online marketplaces
  • How to ramp up and maximise cross border eCommerce ROI
  • How to maximise presence and brand awareness without being perceived as “cheap”
  • How to drive quality online traffic to online stores for sales conversion
 

Speakers

Brian Chau

General Manager, eCommerce China,

The Coca-Cola Company

Douglas Tao

General Manager, METRO GROUP COMMERCE and Head of E-Commerce,

METRO China

Cyril Drouin

Chief eCommerce Officer Greater China,

Publicis Commerce

Who Should Attend

Senior Level Executives responsible for eCommerce, Business Development, Sales, Marketing

 

Agenda

  • 8.30 Registration & Morning Coffee
  • 9.00 Chairman’s Welcome & Ice Breaking Session

    Cyril Drouin, Chief eCommerce Officer Greater China, Publicis Commerce

  • 9.30 Latest Trends & Developments

    Session 1: China’s eCommerce Landscape – How to Play in this Arena Now & in the Future?

    • Get inside scoop of the latest innovations and how can brands leverage on these?
    • What are the newest industry trends and hot opportunities for brands?
    • Staying competitive in the highly saturated eCommerce market: How to get to the top?
    • Why brands have not shown great success on China eCommerce: Common mistakes and pitfalls to avoid
    • Future developments and innovations: What can brands expect?
  • 10.30 Morning Refreshment & Networking Break
  • 11.00 Consumer Data & Insights

    Session 2: Deep Dive into Chinese Online Buyers

    • What are their needs, online purchase behaviours, digital consumption patterns?
    • Examine their changing online purchasing behaviours and how to adapt
    • Critical factors that influence their decision-making journey
    • What are the best marketplace platforms to reach out to different market segments?
    • What are Chinese customers looking for in the different distribution channels?

    Cyril Drouin, Chief eCommerce Officer Greater China, Publicis Commerce

  • 12.00 Lunch & Networking Break
  • 13.30 eCommerce Strategy

    Session 3: Finding Success in China eCommerce: Experience Sharing from The Coca-Cola Company

    • How does eCommerce play a role in building brand equity and driving business growth for The Coca-Cola Company in China
    • Discover how The Coca-Cola Company differentiates its offering on online marketplaces in China
    • How The Coca-Cola Company scaled up through the use of different marketplace platform resources and own site

    Brian Chau, General Manager, eCommerce China, The Coca-Cola Company

  • 14.30 Cross Border eCommerce

    Session 4: How METRO Thrives through Ever Changing Regulations

    • How METRO adapts to the ever evolving policies and regulations environment in the Chinese Cross Border eCommerce Market
    • Cross Border eCommerce is an evolving marketplace: Insights into METRO’s whole new structure of Go to Market strategy
    • How METRO maintains working relationships with Third Parties and online marketplaces
    • How METRO manages high operational costs for long term business profitability
    • METRO’s strategies to ramp up and maximise cross border eCommerce ROI

    Douglas Tao, General Manager, METRO GROUP COMMERCE and Head of E-Commerce, METRO China

  • 15.30 Afternoon Refreshments & Networking Break
  • 16.00 Omnichannel Marketing

    Session 5: How to Optimise eCommerce Sales & Effectiveness

    • Strategies to identify customer touchpoints and trigger engagements
    • How to maximise presence and brand awareness without being perceived as “cheap”
    • How to drive quality online traffic to online stores for sales conversion
    • How to maximise paid marketing efforts with limited budget
    • How to plan and execute WeChat Marketing Strategies
    • How to measure and adapt to campaign results in real time
  • 17.00 Chairman’s Insights & Summary of Event Proceedings
  • 17.10 Close of Event