Super Early Bird Fee

Register and Pay
by 12 Oct '18

Early Bird Fee

Register and Pay
by 2 Nov '18

Regular Fee

Register and Pay
after 2 Nov '18

$1,495.00(SGD) $1,595.00(SGD) $1,695.00(SGD)

Group Discount! Enjoy 10% off when you register for 3 or more
or
For groups of 3, 4th comes for free

Fees are subject to 7% GST for all Singapore registered companies

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by stipulated date.
  2. Group Discount only applies to registrations from the same company registering at the same time, issued in a single invoice and of the same billing source.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  7. Fee includes lunch, refreshments and documentation.
  8. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  9. Information provided will be used for event administration and updates on upcoming events. For more details, please visit: http://www.conferences.com.sg/personal-data-protection-statement/

CANCELLATION & REPLACEMENT

A replacement is welcome if you are unable to attend. A full refund less 10% administrative charge will be issued for cancellation received in writing by 2 Nov 2018. A 50% refund and a set of documentation will be issued for cancellation received by 16 Nov 2018. Regrettably, no refund will be issued for cancellation received after 16 Nov 2018 or for “no show” participant. You will however receive a set of documentation.

Unlock Actionable Insights from your Data

Hidden in plain sight within Google Analytics is a wealth of data about your customers.
Can you track the right business metrics,
map a clear pattern of traffic funnel,
segment valuable audience data,
leverage attribution models,
for higher conversions and ROI?

Join this 2-day practical workshop to acquire the latest techniques in Google Analytics to attain in-depth customer insights that will accelerate your digital marketing efforts. Discover how to develop a custom digital marketing funnel and identify key metrics to evaluate your online performance. Learn how to analyse audience, acquisition and behaviour reports to make informed marketing decisions. Find out how to extract valuable insights on the customer journey from your multi-channel reports and understand how to develop custom reports to stay on top of your business performance.


Programme Highlights

  • Google Analytics Fundamentals
    Tracking marketing campaigns via UTM tags
    E-Commerce Metrics
    Shopping behaviour analysis
    Key Business Metrics and Reports
    KPIs, 3rd party measurement techniques
    Multi-Channel Funnels and Attribution
    Leveraging attribution models
    Audience and Behaviour Reports
    Extracting insights for UX and SEO
    Custom Reports and Alerts
    Custom Dimensions, Google Data Studio

    Practical Hands-on Exercises

    • Develop a custom digital marketing funnel
    • Identify attribution models for your business
    • Set up Google Analytics goals and events tracking
    • Build a custom attribution model
    • Devise a 5-seconds usability test
    • Set custom reports and alerts
    • Create custom segments to extract insights
    • Draft a Google Data Studio Report
    • Analyse the acquisition reports of your business
    • Navigate Google Analytics access levels
    • Evaluate your digital marketing funnel
    • Extract Google Analytics data on Google sheets
    • Calculate key eCommerce metrics

Benefits of Attending

  • Learn how to link Google Analytics with external marketing software (Google Ads, Search Console etc.)
  • Examine how to set-up on-site “events” and develop a holistic tracking plan
  • Find out the value of user experience design and how to use Google Analytics to make informed decisions
  • Adopt best practices to navigate Google Analytics more effectively and extract valuable business insights
  • Identify 3rd party measurement techniques to evaluate your online performance
  • Analyse your content reports and learn how to make use of the insights for UX and SEO purposes
  • Discover how to integrate eCommerce metrics into your digital measurement strategy
  • Hear how to analyse your eCommerce funnel and use data to optimise your owned and paid channels
  • Grasp how multi-channel funnels work and assess different attribution models
  • Gain insights into Google Data Studio and learn how to build holistic dashboard reports
  • Pick up tips on working with influencers and affiliates to monitor your marketing initiatives
  • Acquire ways to work with 3rd party eCommerce retailers to get visibility on your eCommerce sales
 

Workshop Leader

Sotirios Seridis

Digital Strategist,

XYZ Lab

XYZ Lab

 

Sotirios is a performance driven digital strategist with 10 years of hands-on experience in Paid Search, Paid Social, SEO, CRO, Digital Analytics and E-Commerce. His digital marketing expertise covers multiple industries including FMCG retail, travel, hospitality, online marketplaces, automotive, financial services, education, real estate, e-commerce retail, entertainment, and food & beverage. Global brands that he has worked with include Unilever, Volkswagen, Lenovo, AIG, Sony Mobile, Etihad Airways and more.

 

Sotirios has worked for leading media agencies WPP, Omnicom and HAVAS in the world’s major regional hubs: London, Singapore and Dubai. He was previously the Regional Associate Director at PHD, responsible for the strategy and implementation of Unilever’s Paid Search, SEO and eCommerce activities across South East Asia and South Africa. Prior to that, he built 2 digital performance departments from the ground-up as the Head of Bid Media and SEO at MediaCom MENA and Head of Search at Hug Digital (WPP owned).

Who Should Attend

Senior Level Executives responsible for Digital Marketing, Digital Analytics, Digital Performance

 

Agenda

  • Session 1: Google Analytics Fundamentals

    • Learn how to map your business objectives and digital marketing funnel
    • Set-up your Google Analytics account for success
    • Link your Google Analytics with external marketing software (Google Ads, Search Console etc.)
    • Set-up goals and develop a digital marketing funnel
    • Examine how to set-up on-site “events” and develop a holistic tracking plan
    • Tips on tracking your marketing and digital media campaigns via UTM tags

    Exercise: Map your business objective and develop a custom digital marketing funnel
    Exercise: Set-up Google Analytics goals and events tracking

  • Session 2: Key Business Metrics and Reports

    • Get familiar with key metrics and KPIs and how to meaningfully interpret them
    • Learn the value of user experience design and how to use Google Analytics to make informed decisions
    • Identify 3rd party measurement techniques to evaluate your online performance
    • Best practices to navigate Google Analytics more effectively and extract valuable business insights

    Exercise: Develop and apply a 5-seconds usability test
    Exercise: Create and utilise custom segments to extract marketing insights

  • Session 3: Audience and Behaviour Reports

    • Tips to navigate through your acquisition reports to make informed marketing decisions
    • Examine Audience Reports and how to interpret them
    • Analyse your content reports and learn how to make use of the insights for UX and SEO purposes
    • Examine your digital marketing funnel to identify areas for improvement

    Exercise: Evaluate the acquisition reports of your business
    Exercise: Analyse the digital marketing funnel of your business

  • Session 4: Navigating through the eCommerce Space

    • Identify eCommerce metrics that matter for your business
    • Integrate eCommerce metrics into your digital measurement strategy
    • Shopping Behaviour Analysis
    • Learn how to analyse your eCommerce funnel and use data to optimise your owned and paid channels

    Exercise: Calculate key eCommerce metrics
    Exercise: Learn how to utilise your eCommerce metrics to make informed business and marketing decisions

  • Session 5: Multi-Channel Funnels and Attribution

    • Multi-Channel Funnels explained
    • Learn how to analyse your multi-channel reports to demystify your customer journey
    • Assess different attribution models
    • Leverage attribution models for your business

    Exercise: Analyse attribution models for your business
    Exercise: Learn how to develop a custom attribution model for your business

  • Session 6: Custom Reports and Alerts

    • Learn how to develop custom reports and alerts to stay on top of your business performance
    • Create your own Custom Dimensions
    • Develop your own Custom Metrics
    • Examine Google Data Studio and learn how to build holistic dashboard reports

    Exercise: Develop custom reports and alerts for your business
    Exercise: Draft a Google Data Studio report for your business

  • Section 7: Working with 3rd Parties

    • Learn how to work with influencers and affiliates to monitor your marketing initiatives
    • Identify ways to work with 3rd party eCommerce retailers to get visibility on your eCommerce sales

    Exercise: Navigate Google Analytics access levels and make use of UTM tags
    Exercise: Explore how to pull Google Analytics data on Google sheets