Super Early Bird Fee

Register and Pay
by 14 Dec '18

Early Bird Fee

Register and Pay
by 18 Jan '19

Regular Fee

Register and Pay
after 18 Jan '19

$1,345.00(USD) $1,495.00(USD) $1,645.00(USD)

Group Discount! Enjoy 10% off when you register for 3 or more
or
For groups of 3, 4th comes for free

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by the stipulated date.
  2. Group Discount only applies to registrations from the same company registering at the same time, issued in a single invoice and of the same billing source.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  7. Fee includes lunch, refreshments and documentation.
  8. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  9. Information provided will be used for event administration and updates on upcoming events. For more details, please visit: http://www.conferences.com.sg/personal-data-protection-statement/

CANCELLATION & REPLACEMENT

A replacement is welcome if you are unable to attend. A full refund less 10% administrative charge will be issued for cancellation received in writing by 25 Jan 2019. A 50% refund and a set of documentation will be issued for cancellation received by 1 Feb 2019. Regrettably, no refund will be issued for cancellation received after 1 Feb 2019 or for “no show” participant. You will however receive a set of documentation.

Burberry is one of the most followed luxury brands on social media –
no mean feat for a company steeped in old-British history and tradition.

From live streaming fashion shows on Facebook,
to minimalist Instagram photos tying in with the brand’s style,
to the pioneering of Twitter’s ‘Buy Now’ function for tweets-to-sales conversion,

Burberry has positioned itself as the pre-eminent luxury brand on social media*.

Amplify Social Media Reach, Boost Engagement, Maximise ROI

This 2-day practical workshop will equip you with the latest techniques and tools to create a winning social media strategy aligned with your business objectives. Learn a “5-step, 4 KPIs” framework to set realistic goals for optimum social media performance and ROI reporting. Find out how to effectively tailor content for maximum audience engagement through algorithmic factors and listening techniques on Facebook, Instagram and Twitter. Track meaningful metrics using tools including Fanpage Karma, Google Analytics, Hootsuite, Hashtagify and Facebook adverts to analyse tangible social outcomes.


Unique Features

  • 2019 Game-Changing Trends
    Instagram’s IGTV, Facebook Canvas, Tik Tok
    Creating Optimised Social Media Content
    Effectively using keywords, tailoring to platforms
    Optimising your Social Media Strategy
    Conducting a social audit and competitor analysis
    Social Media Data Analytics & Measuring ROI
    Tools and methods for social media monitoring
    Leveraging Platform Algorithms
    Factors that influence news feed ranking
    Social CRM, Reputation & Influencer Engagement
    KOL techniques to manage online reputation

Hands-on Exercises for Real-World Application

  • Review your current digital assets
  • Conduct a social audit for your brand
  • Verify keywords and #tags for your brand
  • Search for volume and content for your brand
  • Write messages for Facebook, Twitter and LinkedIn
  • Develop an in-depth report for management buy-in
  • Identify the social CRM approach for different platforms
  • Put into place the next steps to resolve an online conflict
  • Determine the accuracy and quality of social media fans

Practice Free & Low-Cost Tools:

  • Hootsuite
  • Fanpage Karma
  • Hashtagify
  • Facebook adverts
  • Instagram Search
  • Google Alerts

Benefits of Attending

  • Be updated with the latest trends on social user behaviour in Asia
  • Analyse how each platform plays a different role in the customer journey
  • Evaluate current KPIs for validity and how to “size” new KPIs for success
  • Assess the performance of social profiles against vanity and “real” KPIs
  • Compare between paid and organic results and how to best use both
  • Uncover how to leverage algorithmic factors for customer segmentation
  • Acquire tools for listening, content creation, publishing, engagement, reporting
  • Find out how to organise content to ‘write one, post many’ for efficiency
  • Adopt best practices for writing on Facebook, Twitter and LinkedIn  
  • Examine how to leverage data analytics tools for benchmarking
  • Learn how to present convincing reports for buy in and budget allocation
  • Takeaway tools to engage, respond and manage online conversations
  • Practice using Fanpage Karma, Facebook adverts, Hashtagify, Hootsuite
 

Workshop Leader

Douglas White

CEO,

PRDA

Douglas - PRDA Logo

 

Douglas is a regional social media expert, with more than 20 years’ marketing experience. He founded Asia’s first agency offering full social media management services and launched Standard Chartered Bank’s first global social media campaign out of Asia.

 

Douglas has formulated and implemented social media strategies that deliver ROI-oriented and data-driven results focused on business requirements and clearly articulated goals. He has worked with clients including Standard Chartered Bank, BMW, Hyatt, LG, Banyan Tree, Simpson Marine, One2Free, Marriott International, GAP, Accor and many more.

 

Douglas was formerly from IBM and PWC Consulting, responsible for delivering web-based solutions for many Fortune 500 companies.

 

Douglas has a strong grasp of the social media landscape in Asia. He has also been featured on reputable international news outlets like CNN and is a frequent speaker at industry events.

Past Delegate Testimonials

Practical, applicable strategy and tips that can make an impact on our social media platforms.

Insightful session on social media that is effective and applicable for real life.

Very applicable concepts to help us do up our digital strategy.

Gained a lot of knowledge on how people view content online.

Who Should Attend

Mid to Senior Level Executives responsible for Marketing, Communications, Digital, Social Media

 

Agenda

  • Session 1: Game-Changing Trends to Watch for 2019

    Social media is changing rapidly from a “social” tool to a hybrid of advertising and social technology. Understanding these trends will help to better plan your strategy and stay ahead of the curve.

    • Recent and long term trends in digital marketing:
      • Advances in use of data driven modelling
      • Inbound marketing
      • Audiences
      • Video
      • Multi-channel publishing
      • Keyword optimisation and search
      • Influencer and other engagement
    • Instagram’s IGTV, Facebook Canvas, Tik Tok: What’s hot and up-and-coming?
    • Latest trends and statistics on social user behaviour in Asia
    • Understanding how each social media platform plays a different role in the customer journey

    Exercise: Reviewing your current digital assets

  • Session 2: Optimising your Social Media Strategy

    Examine the critical components to conduct a social media audit to drive performance.

    • Analysing the 5 step process:
      • Listen
      • Content creation
      • Publish
      • Engage
      • Analytics
    • Examining the tools and resources for:
      • Listening
      • Content creation
      • Publishing
      • Engagement
      • Reporting
    • Understanding the critical 4 KPIs:
      • Fan growth
      • Engagement
      • Demographic targeting
      • Conversions
    • How to conduct a high level audit of social applications and competitor analysis
    • Evaluating current KPIs for validity and understanding how to “size” new KPIs for success
    • Evaluating performance of social profiles against vanity and “real” KPIs
    • Assessing the difference between paid and organic results and how to best use both

    Exercise: Conduct a social audit for your brand

  • Session 3: Leveraging Platform Algorithms

    Less than 1% of all posts on social media are seen by your fans. It is critical to understand what factors influence algorithm decisions to maximise your content reach.

    • Factors that influence news feed ranking and how to use these factors for customer segmentation
      • Keyword optimisation
      • Time of day posting
      • How content links across platforms
      • Use of @mention, #tags
      • Difference in media type and how it influences Fan reach
      • Knowing your audience, how algorithms make work easier for you
      • Reviewing performance metrics and tools

    Exercise: Verifying keywords and #tags for your brand using Fanpage Karma, Facebook adverts, Instagram search, Google Alerts, Hashtagify, Hootsuite
    Exercise: Using Facebook, Instagram, Twitter, LinkedIn to search volume and appropriate content for your brand

  • Session 4: Creating Optimised Social Media Content

    With an overwhelming amount of content on social media, acquire best practices and tips on how to create content that stands out from the noise, engages your audience and drives a strong call-to-action.

    • Using listening techniques to validate content strategy, identify content sources and selection
    • Examine how audiences consume content across different platforms and how to tailor content accordingly
    • Tips for writing for different social platforms: Facebook, Twitter, WeChat, Weibo, LinkedIn
    • How to effectively use keywords
    • How to organise content to “write one, post many” to increase efficiency

    Exercise: Writing messages for Facebook, Twitter and LinkedIn

  • Session 5: Social Media Data Analytics and Measuring ROI

    This session will introduce tools, evaluation methods and reporting structures to monitor your social media efforts alongside the 5-step process and 4 KPIs framework.

    • Examine tools available and how to leverage them to analyse data for benchmarking
    • Keeping insights simple for comprehensive understanding and effective reporting
    • Lead generation and social selling: Translating social efforts into tangible outcomes on Facebook, Twitter, LinkedIn, YouTube
    • How to present convincing reports for Management to get future buy in and budget allocation

    Exercise: With the new knowledge gained, perform the analysis from Session 2 and develop an in-depth sustainable report. This exercise will include the use of tools native to social media applications.

  • Session 6: Social CRM, Reputation and Influencer Management

    Social media engagement is the top consideration for businesses to expand their reach and increase loyalty of fans. Adopt a systematic approach to managing social media by using key techniques from KOLs.

    • Find out how to effectively engage KOLs
    • Learn how to respond to your online Fans
    • How to find and amplify brand mentions
    • Monitoring your performance and reputation online
    • Using tools to engage, respond to, and manage online conversations
    • Reputation management procedures that do not fail
    • Employee participation guidelines: Do’s and don’ts

    Exercise: Identifying the social CRM approach for different platforms
    Exercise: Researching on one online profile and determining next steps to resolve conflict
    Exercise: Determining the accuracy and quality of fans

*https://socialwall.me/en/burberry-social-media-use-luxury-brands/