Super Early Bird Fee
Register and Pay
by 20 Sep ’19
Early Bird Fee
Register and Pay
by 18 Oct ’19
Regular Fee
Register and Pay
after 18 Oct ’19
Singapore-registered companies (fees include 7% GST) $1,385.65 (SGD) $1,492.65 (SGD) $1,599.65 (SGD)
Non Singapore-registered companies $1,295 (SGD) $1,395 (SGD) $1,495 (SGD)

 

Group Discount!
Enjoy 10% off when you register for 3 or more OR
For groups of 3, 4th comes for free

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by the stipulated date.
  2. Group discount only applies to registrations from the same company, attending the same event in the same country location. Delegates must register at the same time and be of the same billing source. Only a single invoice will be issued.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  7. Fee includes lunch, refreshments and event documentation.
  8. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  9. Information provided will be used for event administration and updates on upcoming events. For more details, please visit: http://www.conferences.com.sg/personal-data-protection-statement/

CANCELLATION & REPLACEMENT

A replacement is allowed if registered participants are unable to attend. For cancellations received in writing before 18 Oct 2019, a full refund will be given with a 10% administrative charge. For cancellations received in writing before 31 Oct 2019, a 50% refund will be given together with the event documentation. There will be no refunds for cancellations received after 31 Oct 2019 or “no show” participants. However participants will receive a copy of the event documentation.

Dig Deeper into the Customer Journey with Advanced Techniques
Generating data is only half the battle won.
Are you able to categorise the data into users and sessions?
Can you create your own Custom Dimensions and Custom Metrics?
Can you analyse data by channel and audience using Custom Reports?
How do you improve ad targeting with Dynamic Remarketing?

Navigate Google Analytics like a Pro
Join this 2-day practical workshop to acquire the latest Google Analytics techniques to drive marketing performance. Learn how to create Custom Dimensions, Custom Metrics and Event Tracking to collect data for your business. Discover how to conduct advanced analysis using Custom Segments, Cohort Analysis and User Explorer. Find out how to apply secondary dimension to gain deeper insights from your data and develop Custom Reports. Examine how to create a Remarketing Audience and personalise your website experience with Google Optimise.


Advanced Tools & Techniques

    • Custom Dimension
    • Custom Metrics
    • Events Tracking
    • Google Tag Manager
    • Custom Segments
    • Cohort Analysis
    • User Explorer
    • Secondary Dimensions
    • Custom Reports
    • Data Studio
    • Firebase
    • Remarketing Audience
    • Google Optimise
    • Google Merchant

    Practical Hands-on Exercises

    • Map your data points and actionable insights
    • Event Tracking for non-conventional website
    • Google Tag Manager
    • Create a Custom Segment
    • Construct a Funnel for Custom Reporting
    • Apply Secondary Dimension to your data
    • Set up a Custom Report
    • Build a data dashboard using Data Studio
    • Create a Remarketing Audience
    • Create a personalised experience with Google Optimise

    Benefits of Attending

    • Learn how to map your digital ecosystem and customer journey
    • Examine how to extend Google Analytics to non-web properties
    • Understand how UTM should be used for traffic drivers and returning users
    • Hear how to maximise your custom tracking and calculate your Custom Metric
    • Nail the basics of Google Tag Manager – publishing tags, triggers, variables
    • Evaluate audience data with Segments and Cohort Analysis for deeper insights
    • Analyse customer behaviour and visualise findings with User Explorer
    • Gain insights into how to read user flows and tag your pages
    • Adopt standard and Custom Metrics across channels, audience and segments
    • Explore the common metrics mashes used in Google Analytics audit
    • Build a data dashboard using offline, social data and Google Analytics data
    • Discover how to create meaningful metrics for Mobile Apps
    • Optimise, personalise and A/B test your website with Google Optimise
    • Find out how to drive traffic with Google Merchant and Dynamic Remarketing
 

Workshop Leader

Yak Yih Cheng

Head of Business Technology,

Tribal Worldwide

Tribal Worldwide logo

 

Yih Cheng has over 15 years of experience helping clients grow their business via data, marketing technology and CRM. Yih Cheng’s data and digital experience spans across multiple industries including quick service restaurants, automotive, consumer electronics, banking, online marketplaces, travel, financial services, E-commerce retail. Brands he has worked on includes McDonald’s, Volkswagen, Sony, Samsung, Manulife, Skoda, World Vision, Changi Airport and Gardens by the Bay.

 

Yih Cheng leads a team of data strategists and business technologists at Tribal Worldwide to help clients grow holistically in the age of digital marketing. His business transformation experience across Asia covers building client’s data capabilities, marketing technology implementation, performance marketing, service design and CRM strategy.

 

Who Should Attend

Senior level executives responsible for Digital Marketing, Digital Analytics, Digital Performance, E-Commerce. Participants must have a basic knowledge of Google Analytics.

 

Agenda

  • Registration: 8.30am • Workshop: 9.00am – 5.00pm
    Morning, afternoon refreshments & lunch will be served at appropriate intervals.

    Participants will receive a certificate of completion at the end of the 2-day workshop.

  • Session 1: Advanced Analytics Strategy

    • Introduction: Your role and challenges in Google Analytics
    • Learn how to map your digital ecosystem and customer journey
    • Create your measurement plan across the customer journey
    • Double check your Google Analytics advanced configurations
    • Exercises:
      • Map your digital ecosystem
      • Map out your measurement plan across your customer journey
  • Session 2: Data Collection Done Right

    • Setting up Google Analytics account and property properly
    • Extending Google Analytics to non-web properties
    • Ensure session identification with cross-domain tracking
    • Understand how UTM should be used for traffic drivers and returning users
    • Supplement your Google Analytics with supporting analytics tools for UX and Customer Intelligence
    • Exercise: Map your data points and actionable insights
  • Session 3: Custom Dimension, Custom Metrics, Events Tracking for your Business

    • Learn to maximise your custom tracking
    • Create Custom Dimension for specific tracking
    • Calculate your Custom Metric
    • Create Event Tracking
    • Exercise: Event Tracking for non-conventional website
  • Session 4: Google Tag Manager Basics

    • Learn the basics of Google Tag Manager
    • Identify common issues with Google Tag Manager tagging
    • Get the basics of triggers and variables
    • Capture usable data into Google Analytics
    • Publishing tags
    • Exercise: Google Tag Manager Hands-On
  • Session 5: Advanced Analysis using Segment, Cohort Analysis, User Explorer

    • Learn how to create Custom Segments
    • Examine your audience data with Segments for deeper insights
    • Find similar behaviour with Cohort Analysis
    • Examine the true customer behaviour with User Explorer
    • Visualise the customer journey from User Explorer findings
    • Exercises:
      • Create a Segment
      • Visualise the customer journey from User Explorer
  • Consultation Session at the end of Day 1
  • Session 6: Advanced Paths, Goals and Funnel

    • Learn how to read the user flows and tag your pages properly
    • Construct your own Funnel and goals for Custom Reporting
    • Tag a value to your goal
    • Exercise: Construct a Funnel
  • Session 7: Metrics Mashing

    • Learn how to use available standard and Custom Metrics to find insights across channels, audience and segments
    • Explore the common metrics mashes used in Google Analytics audit
    • Apply Secondary Dimension to gain deeper insights
    • Exercise: Apply Secondary Dimension to your data
  • Session 8: Data Storytelling

    • Reporting frameworks for common business models
    • Learn how to set up Custom Reports
    • Build a data dashboard using Data Studio
    • Learn how to combine offline and social data with Google Analytics data in Data Studio
    • Exercises:
      • Create a Custom Report
      • Adapting a data dashboard from available templates
  • Session 9: Mobile Analytics

    • Explore the new Firebase and Google Analytics
    • Learn to create meaningful metrics for Mobile Apps
  • Section 10: Remarket and Optimise

    • Learn how to create Remarketing Audience
    • Explore what are the common optimisation from Google Analytics findings
    • Optimise, personalise and A/B test your website with Google Optimise
    • Exercises:
      • Create a Remarketing Audience
      • Create a personalised experience with Google Optimise
  • Session 11: E-Commerce

    • Learn how to set up E-Commerce tagging
    • Explore key insights for E-Commerce
    • Learn to create audiences for Abandoned Cart and Product Search
    • Driving traffic with Google Merchant and Remarketing
  • Consultation Session at the end of Day 2