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by 16 Jul ’21
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by 13 Aug ’21
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after 13 Aug ’21
Non Singapore-registered companies $995 (SGD) $1,095 (SGD) $1,195 (SGD)
Singapore-registered companies (fees include 7% GST) $1,064.65 (SGD) $1,171.65 (SGD) $1,278.65 (SGD)


Group Discount!

Enjoy 10% off when you register for 3 or more 
OR
Register 4 for the price of 3

IMPORTANT NOTES

A replacement is allowed if registered participants are unable to attend. For cancellations received in writing before 13 Aug 2021, a full refund will be given with a 10% administrative charge. For cancellations received in writing before 26 Aug 2021, a 50% refund will be given together with the event documentation. There will be no refunds for cancellations received after 26 Aug 2021 or “no show” participants. However participants will receive a copy of the event documentation.

In the event of a cancellation, a refund will be made via the original mode of payment and based on the original amount we received. Refund is made based on the prevailing exchange rate and Pacific Conferences shall not be responsible for any foreign exchange currency losses

Are you able to craft messages that meet the needs of your target group and sustain their attention?

Do you know the techniques for overcoming user fear and resistance to new habits?
Can you develop actionable cues to deliver behavioural change?

Social platforms are deeply ingrained into every individual’s lifestyle now. Are you able to harness its potential to influence your audience’s behaviour and drive positive change?

Join us in this rare 1-day seminar to discover how innovative organisations have inspired behavioural change through social platforms. Learn how:

Facebook leverages deep consumer insights to understand behavioural trends that drive engagement on their platforms
Grab uses behavioural science to change mindsets and develop actionable cues for positive change
DBS designs interactive digital products that overcome resistance in their young clientele and uses data to measure, learn and improve
Ward6 develops a storytelling framework that motivates interactive behaviour towards healthcare on Facebook, Instagram and YouTube
Citizen Adventure uses Facebook to instill empathy through personal stories

Whether you are an educator, a healthcare worker, a banker, a community influencer or anyone who seeks to drive behavioural change, this event is for you.

Don’t miss this unique event. Sign up now!


Programme Highlights

  • Audience Behavioural Insights
    Understanding audience behaviour on the path to purchase

    Develop Interactive Behavioural Frameworks
    Changing mindsets and developing actionable cues for behaviour change

    Digital Engagement Strategies
    Communicating behavioural change strategies to target groups on FB, IG, YouTube & Mobile Apps

    Best Practices for Behaviour Change Using Social Media
    Hear how to design, deliver and encourage behaviour change

Benefits of Attending

  • Discover the latest behavioural trends and distinct audience types in 2021
  • Identify target user groups and understand the barriers to behaviour change
  • Understand the underlying psychology behind disengaged behaviour patterns
  • Design recognisable visual cues that encourage clear repeatable action steps and reduce drop outs
  • Adopt interactive, easy to apply framework that uses science to drive behaviour change
  • Learn to synchronise various social platforms to shape and reinforce behaviour change
  • Uncover what worked and didn’t when using social media to nudge for behaviour change
  • Adopt techniques for overcoming user fear and resistance to new habits
  • Gain insights into using data to measure, learn and improve for sustainable habit change
  • Pick up tips on managing negative comments from target community to champion a cause
 

Speakers

Jeff Vlahovich

Global Lead-Platforms Audience Research | APAC Lead Audience Research,

Facebook

Preeti Kotamarthi

Behavioural Science Lead,

Grab

Ng Wei Lieh

VP Digital Product Management,

DBS Bank

Shraddha Tawate

Senior Strategic Lead,

Ward6 Singapore

Cai Yinzhou

Director,

Citizen Adventures

Lesley Ngai

Founder

Bit by Bit Digital

(Former Head of Audience Development & Content at Hello Health Group)

Who Should Attend

Working professionals who are involved in Training, Digital Marketing, Social Media, Communications, Community Engagement, Outreach, Product, Culture Building, Audience Development, Behavioural Insights, Programme, Design, Innovation, Knowledge Management, Psychological Sciences and anyone who needs to engineer behavioural change in others.

 

Agenda

  • September 2021 (Thursday), 9am – 5pm

  • 08.30 Registration & Morning Coffee
  • 09.00 Chairperson’s Welcome & Ice Breaking Session

    Lesley Ngai, Founder, Bit by Bit Digital (Former Head of Audience Development & Content at Hello Health Group)

  • 09.30 Audience Behavioural Insights

    Utilising Behavioural Science to Drive Engagement Behaviour on Social Platforms

    Uncover the behavioural trends driving engagement behaviour on Facebook-owned platforms and what brands can do to drive more tangible outcomes on their platforms

    • Behavioural trends and distinct audience types to prepare for in 2021
    • Consumers in the Path to Purchase: What we can learn from Behavioural Science
    • Social Media = Social Markets? Cautions for organisations aiming at building a “relationship” with individuals
    • Using the MINDSPACE model to drive outcomes on social platforms

    Jeff Vlahovich, Global Lead-Platforms Audience Research | APAC Lead Audience Research, Facebook

  • 10.30 Break
  • 10.45 Developing Interactive Behavioural Frameworks

    Changing Mindsets & Developing Actionable Cues for Behavioural Change

    Hear how Grab uses behavioural science to design interactive behavioural frameworks to motivate positive behavioural change on its app that has reduced ride cancellations significantly

    • Know your target user groups and understand the barriers to behaviour change
    • Understand the underlying psychology behind disengaged behaviour patterns
    • Interactive, easy to apply framework on using science to drive behaviour change
    • Case studies with applications of behaviour science-based change

    Preeti Kotamarthi, Behavioural Science Lead, Grab

  • 11.45 Break
  • 12.00 Digital Engagement Strategies

    Communicating Behavioural Change Strategies to Target Groups on Facebook, Instagram and YouTube

    • Align interactive design framework with content marketing that connects
    • Develop a storytelling framework that motivates interactive behaviour on Facebook, Instagram and YouTube
    • Design recognisable visual cues that encourage clear repeatable action steps and reduce dropouts 
    • Synchronise various social media platforms to shape and reinforce behaviour change

    Shraddha TawateSenior Strategic LeadWard6 Singapore 

  • 13.00 Lunch & Networking Break
  • 14.15

    Designing Digital Financial Planning Products That Drive Behaviour Change

    The fear of financial planning is often a stress inducing process of #adulting put off by many young Singaporeans. Listen to how DBS overcame this hurdle by designing interactive digital products that encourage young users to take the first step in designing a financial future they want

    • Establishing value-driven frameworks
    • Understanding the science behind habit building mechanisms
    • Knowing our users; what are their barriers to financial planning?
    • Using data to measure, learn and improve

    Ng Wei Lieh, VP Digital Product Management, DBS Bank

  • 15.15 Afternoon Refreshments & Network Break
  • 15.30 Best Practices for Behaviour Change Using Social Media

    Citizen Adventure’s Strategy in Using Facebook to Instill Empathy through Personal Stories

    Get insights as to how Citizen Adventures reframes easily forgotten everyday social issues by designing empathy through personal stories on social media and how a simple act of giving a haircut can get Singaporeans involved in serving alongside marginalized communities. Check out their tours here.

    • How Citizen Adventures conceptualizes a range of programmes and its’ strategy in serving different needs in the community
    • How Citizen Adventures brought organic, ground up social initiatives like #Backalleybarbers and  to life on Facebook and Instagram
    • Not just another socially conscious enterprise: Tips on managing resistance and negative comments to Citizen Adventure’s cause
    • Citizen Adventure’s strategy in creating organic events and the importance of authenticity

    Cai YinzhouDirector, Citizen Adventures  

  • 16.30 Chairperson’s Insights & Analysis of the Day’s Proceedings
  • 17.00 End of Seminar

Venue

Singapore
Unknown
Singapore