Super Early Bird Fee
Register and Pay
by 28 May ’21
Early Bird Fee
Register and Pay
by 25 Jun ’21
Regular Fee
Register and Pay
after 25 Jun ’21
Non Singapore-registered companies $995 (SGD) $1,095 (SGD) $1,295 (SGD)
Singapore-registered companies (fees include 7% GST) $1,064.65 (SGD) $1,171.65 (SGD) $1,385.65 (SGD)


Group Discount!
Enjoy 10% off when you register for 3 or more 
For groups of 3, 4th comes for free

  1. Super Early Bird & Early Bird promotion: Discount will only be valid if payment is received by the stipulated date.
  2. Group discount only applies to registrations from the same company, attending the same event in the same country location. Delegates must register at the same time and be of the same billing source. Only a single invoice will be issued.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  7. Fee includes lunch, refreshments and event documentation.
  8. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  9. Information provided will be used for event administration and updates on upcoming events. For more details, please visit:


A replacement is allowed if registered participants are unable to attend. For cancellations received in writing before 25 Jun 2021, a full refund will be given with a 10% administrative charge. For cancellations received in writing before 9 July 2021, a 50% refund will be given together with the event documentation. There will be no refunds for cancellations received after 9 July 2021 or “no show” participants. However participants will receive a copy of the event documentation.

In the event of a cancellation, a refund will be made via the original mode of payment and based on the original amount we received. Refund is made based on the prevailing exchange rate and Pacific Conferences shall not be responsible for any foreign exchange currency losses.

Building Trust and Establishing Brand Authenticity with Social Influencer Marketing  

Influencer marketing was once all the rage with brands looking to appear relevant to their younger digital audiences while capitalising on the latest marketing trend. Ten years on and no longer the latest marketing gimmick, how can brands better use influencer marketing to build digital advocacy and drive towards its intended purpose of establishing word-of-mouth marketing with authority to the everyday consumer or citizen? 

 Assembling the Right Brand Advocates that Align with Your Cause and Drive Impact 

Join us in this 1-day seminar to acquire the latest know-hows on how to design an influencer marketing strategy that engages in a sustainable way. Get in touch with the latest trends set to define influencer marketing in 2021 as brands seek to build trust and authority in a sea of content in the B2C and B2B landscape. Learn how to select the most appropriate influencer for your brand and campaign purpose. Examine how to establish long-term collaborative relationships from first in-class practitioners in the field. Uncover strategies for a crisis management plan to deal with recent cancel culture attitudes in light of an influencer fallout.

Programme Highlights

  • Influencer Marketing Strategies 
    Craft an influencer marketing strategy that engages audience in the new norm  

    Identifying The Right Influencer for your Brand
    Value-add your social campaigns on different platforms with useful tips and frameworks 

    Best Practices for Influencer-Brand Partnerships
    Create collaborative experiential partnerships for meaningful and quality engagement   

    Dos and Don’ts of Engaging Influencers
    Avoid pitfalls and build long-term relationships with influencers that enhance your brand 

Benefits of Attending

  • Gain insights on the latest developments in influencer marketing and digital advocacy 
  • Step-up your influencer marketing game with the latest tools and know-how from around APAC 
  • Maximise engagement by identifying the right types of influencers and the platforms they are on  
  • Gather insights on selecting authentic and relevant advocates that share the same brand values 
  • Garner upper management endorsement on the use of influencers for your brand 
  • Leverage influencer word-of-mouth to instill trust and forge meaningful connections in the community  
  • Create win-win collaborations with influencers beyond commercial considerations 
  • Establish a crisis management strategy in light of “cancel culture” and influencer fallout  
  • Get acquainted with the B2B influencer marketing landscape with case study examples 
  • Develop a know-how on creating sustainable engagement with B2B influencers 


Mimrah Mahmood

Senior Director/ Partner


Vanessa Yeo Barger

Vice President of Brand

Love Bonito

Joy Wang

Director (Consumer Growth and Digital)


Hillary Tam

Head of Marketing


Who Should Attend

Mid to Senior level Marketing, Corporate Communications, Branding, Media Relations, Public Relations, Social Media 



  • 9am – 5pm (GMT +8 )

  • 8.30 Registration & Morning Coffee 
  • 9.00 Chairperson’s Welcome & Ice Breaking Session 
  • 9.30 Latest Trends 

    Influencer Marketing Landscape for 2021 and Beyond

    • Assess the impact of the Covid-19 pandemic on your influencer positioning for your brand 
    • An overview of the different types of influencers and the platform they utilised 
    • Understand how brands are using AI to improve the efficacy of influencer marketing 
    • Improve your social influencer strategy with lessons from KOLs from China and SEA 
    • Identify the opportunities and challenges for more “social” influencer marketing in the next decade
  • 10.30 Morning Refreshments  
  • 10.45 Social Influencer Marketing Strategy

    Reinventing Influencer Marketing: From the Aspirational to the Inspirational Social Influencer

    Presentation: 45 minutes presentation and 15 minutes of Q&A  

    • Identifying the right type of influencers to value-add your social campaigns on different platforms 
    • Fit the bill: Selecting authentic and relevant influencers who share the same brand values to drive engagement 
    • Creating a genuine lasting win-win partnership with influencers beyond commercial arrangements 
    • Utilising a data-driven approach to optimise influencer marketing campaigns 
    • Gaining upper management buy-in on the use of influencers as part of a brand’s 360 engagement model 
  • 11.45

    How Love Bonito Built a Robust Influencer Marketing Strategy that Empowers Asian Women

    •  Knowing your brand’s “why” before embarking on a relationship with an influencer 
    • The role that social influencers play in pushing for everyday relevance and participation 
    • How Love Bonito defines selected criteria for social influencers while mitigating possible ethical issues 
    • How Love Bonito uses influencers to forge more intimate and meaningful connections with the community 
    • Collaborating with social influencers, extending your value beyond commercial gains to drive real impact 
    • Setting success metrics to determine effectiveness of influencer strategy and next steps moving forward 

    Vanessa Yeo Barger, Vice-President of Brand, Love Bonito 

  • 12.45 Lunch Break 
  • 14.15 Win-win Partnerships

    Creating Collaborative Experiential Partnerships: Influencer Marketing Relationship Management 101 

    • Asking the right questions in the explorative phase of a possible influencer-brand partnership 
    • Understand the considerations from influencers when deciding on a possible collaboration 
    • A closer look at the influencer glassdoor, sure win and sure fail ways at building brand-influencer relationships 
    • Formulating a crisis management strategy in light of “cancel culture” in the event of an influencer fall-out 
    • Evaluating brand-influencer relationships to build a powerful engagement ecosystem with target audience  

    Vanessa Yeo Barger, 
    Vice-President of BrandLove Bonito
    Hillary TamHead of MarketingPartipost 
    Joy WangDirector (Consumer Growth and Digital), hoolah 

  • 15.15 B2B Influencer Marketing Strategy

    How Meltwater Drives Authentic Engagement Online with Influencer Marketing

    • What are barriers to B2B influencer marketing and how to overcome them 
    • How to incorporate B2B influencer marketing as part of your social media strategy 
    • How to choose the right B2B influencer to ensure relatability with key stakeholders while being professional 
    • Identifying the opportunities of creating own brand advocates and forming real emotional connections 
    • How to budget for B2B influencer marketing without breaking the bank 

    Mimrah MahmooodSenior Director/ PartnerMeltwater 

  • 16.30 Chairperson’s Insights & Analysis of the Day’s Proceedings 
  • 17.00 End of Seminar