Array
(
    [0] => Array
        (
            [name] => Super Early Bird Fee
            [free_text] => Register and Pay 
by 9 Feb '18 [prices] => Array ( [0] => Array ( [price_sgd] => [price_usd] => 1995 [event_type] => WP_Post Object ( [ID] => 3173 [post_author] => 6 [post_date] => 2017-01-24 11:31:42 [post_date_gmt] => 2017-01-24 03:31:42 [post_content] => [post_title] => 3-Day Package [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => 3-day-package [to_ping] => [pinged] => [post_modified] => 2017-01-24 11:31:42 [post_modified_gmt] => 2017-01-24 03:31:42 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.conferences.com.sg/?post_type=event_type&p=3173 [menu_order] => 0 [post_type] => event_type [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [1] => Array ( [price_sgd] => [price_usd] => 1695 [event_type] => WP_Post Object ( [ID] => 5959 [post_author] => 6 [post_date] => 2017-12-22 11:11:27 [post_date_gmt] => 2017-12-22 03:11:27 [post_content] => [post_title] => 2-Day Package (Workshop + Conference) [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => 2-day-package-conference-workshop [to_ping] => [pinged] => [post_modified] => 2017-12-22 11:14:49 [post_modified_gmt] => 2017-12-22 03:14:49 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.conferences.com.sg/?post_type=event_type&p=5959 [menu_order] => 0 [post_type] => event_type [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [2] => Array ( [price_sgd] => [price_usd] => 1195 [event_type] => WP_Post Object ( [ID] => 5960 [post_author] => 6 [post_date] => 2017-12-22 11:11:39 [post_date_gmt] => 2017-12-22 03:11:39 [post_content] => [post_title] => 1-Day Conference Package [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => 1-day-conference-package [to_ping] => [pinged] => [post_modified] => 2017-12-22 11:11:39 [post_modified_gmt] => 2017-12-22 03:11:39 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.conferences.com.sg/?post_type=event_type&p=5960 [menu_order] => 0 [post_type] => event_type [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) ) ) [1] => Array ( [name] => Early Bird Fee [free_text] => Register and Pay
by 23 Mar '18 [prices] => Array ( [0] => Array ( [price_sgd] => [price_usd] => 2145 [event_type] => WP_Post Object ( [ID] => 3173 [post_author] => 6 [post_date] => 2017-01-24 11:31:42 [post_date_gmt] => 2017-01-24 03:31:42 [post_content] => [post_title] => 3-Day Package [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => 3-day-package [to_ping] => [pinged] => [post_modified] => 2017-01-24 11:31:42 [post_modified_gmt] => 2017-01-24 03:31:42 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.conferences.com.sg/?post_type=event_type&p=3173 [menu_order] => 0 [post_type] => event_type [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [1] => Array ( [price_sgd] => [price_usd] => 1845 [event_type] => WP_Post Object ( [ID] => 5959 [post_author] => 6 [post_date] => 2017-12-22 11:11:27 [post_date_gmt] => 2017-12-22 03:11:27 [post_content] => [post_title] => 2-Day Package (Workshop + Conference) [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => 2-day-package-conference-workshop [to_ping] => [pinged] => [post_modified] => 2017-12-22 11:14:49 [post_modified_gmt] => 2017-12-22 03:14:49 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.conferences.com.sg/?post_type=event_type&p=5959 [menu_order] => 0 [post_type] => event_type [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [2] => Array ( [price_sgd] => [price_usd] => 1345 [event_type] => WP_Post Object ( [ID] => 5960 [post_author] => 6 [post_date] => 2017-12-22 11:11:39 [post_date_gmt] => 2017-12-22 03:11:39 [post_content] => [post_title] => 1-Day Conference Package [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => 1-day-conference-package [to_ping] => [pinged] => [post_modified] => 2017-12-22 11:11:39 [post_modified_gmt] => 2017-12-22 03:11:39 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.conferences.com.sg/?post_type=event_type&p=5960 [menu_order] => 0 [post_type] => event_type [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) ) ) [2] => Array ( [name] => Regular Fee [free_text] => Register and Pay
after 23 Mar '18 [prices] => Array ( [0] => Array ( [price_sgd] => [price_usd] => 2295 [event_type] => WP_Post Object ( [ID] => 3173 [post_author] => 6 [post_date] => 2017-01-24 11:31:42 [post_date_gmt] => 2017-01-24 03:31:42 [post_content] => [post_title] => 3-Day Package [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => 3-day-package [to_ping] => [pinged] => [post_modified] => 2017-01-24 11:31:42 [post_modified_gmt] => 2017-01-24 03:31:42 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.conferences.com.sg/?post_type=event_type&p=3173 [menu_order] => 0 [post_type] => event_type [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [1] => Array ( [price_sgd] => [price_usd] => 1995 [event_type] => WP_Post Object ( [ID] => 5959 [post_author] => 6 [post_date] => 2017-12-22 11:11:27 [post_date_gmt] => 2017-12-22 03:11:27 [post_content] => [post_title] => 2-Day Package (Workshop + Conference) [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => 2-day-package-conference-workshop [to_ping] => [pinged] => [post_modified] => 2017-12-22 11:14:49 [post_modified_gmt] => 2017-12-22 03:14:49 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.conferences.com.sg/?post_type=event_type&p=5959 [menu_order] => 0 [post_type] => event_type [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) [2] => Array ( [price_sgd] => [price_usd] => 1495 [event_type] => WP_Post Object ( [ID] => 5960 [post_author] => 6 [post_date] => 2017-12-22 11:11:39 [post_date_gmt] => 2017-12-22 03:11:39 [post_content] => [post_title] => 1-Day Conference Package [post_excerpt] => [post_status] => publish [comment_status] => closed [ping_status] => closed [post_password] => [post_name] => 1-day-conference-package [to_ping] => [pinged] => [post_modified] => 2017-12-22 11:11:39 [post_modified_gmt] => 2017-12-22 03:11:39 [post_content_filtered] => [post_parent] => 0 [guid] => http://www.conferences.com.sg/?post_type=event_type&p=5960 [menu_order] => 0 [post_type] => event_type [post_mime_type] => [comment_count] => 0 [filter] => raw ) ) ) ) )
Super Early Bird Fee

Register and Pay
by 9 Feb '18

Early Bird Fee

Register and Pay
by 23 Mar '18

Regular Fee

Register and Pay
after 23 Mar '18

3-Day Package $1,995(USD) $2,145(USD) $2,295(USD)
2-Day Package (Workshop + Conference) $1,695(USD) $1,845(USD) $1,995(USD)
1-Day Conference Package $1,195(USD) $1,345(USD) $1,495(USD)

Group Discount! Enjoy 10% off when you register for 3 or more
or
For groups of 3, 4th comes for free

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by stipulated date.
  2. Group Discount only applies to registrations from the same company registering at the same time, issued in a single invoice and of the same billing source.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  7. Fee includes lunch, refreshments and documentation.
  8. The organiser reserves the right to make any amendments that it deems to be in the interests of the event without any notice.
  9. Any information provided by registrants will be used for the primary purpose of event administration and upcoming events updates. For more information, please visit: http://www.conferences.com.sg/privacy-statement/

CANCELLATION & REPLACEMENT

A replacement is welcome if you are unable to attend. A full refund less 10% administrative charge will be issued for cancellation received in writing by 29 Mar 2018. A 50% refund and a set of documentation will be issued for cancellation received by 6 Apr 2018. Regrettably, no refund will be issued for cancellation received after 6 Apr 2018 or for “no show” participant. You will however receive a set of documentation.

Maximise Engagement & ROI on Weibo & WeChat

Join this 3-day power packed event to acquire the latest social media strategies to successfully capture the hearts and minds of Chinese consumers.

Our conference on China Social Media Strategies will showcase case studies from leading brands on best practices and pitfalls to avoid in WeChat and Weibo marketing, video content, KOL engagement, programmatic advertising and more.

Struggling to increase followers and meaningful engagement on Weibo and WeChat? Our workshop on Developing & Executing an Effective China Social Media Strategy will equip you with practical skills to optimise the functions of top social platforms and overcome on-the-ground execution difficulties including fake data, ad fraud, legal issues etc.

Looking to create content that resonates with local audience? Our workshop on China Social Media Content Marketing will give you insights into what type of content works and what doesn’t in China, how to localise content for Chinese audience and strategies to stand out in China’s crowded online space.


Event Highlights

  • Day 1 Workshop: Developing & Executing an Effective China Social Media Strategy

    • Understanding China Laws and Regulations
    • Developing an Effective China Social Media Strategy
    • Executing your China Social Media Strategy
    • Measuring the ROI of your China Social Media Efforts

     

    Day 2 Workshop: China Social Media Content Marketing

    • In-depth China Consumer Insights
    • Effective WeChat and Weibo Content Strategies
    • Creating Engaging, Local Content
    • Future Content Trends to Look Out for

     

    Day 3 Conference: China Social Media Strategies

    • What’s Hot & New in China’s Fast-Evolving Social Media Landscape
    • Insights into a Successful WeChat & Weibo Strategy
    • Engaging Local Audience with Video Content
    • Secrets to Winning the KOL Game
    • Programmatic Advertising in China: Opportunities & Unique Challenges

Benefits of Attending

  • Examine the latest consumption data trends and user journeys on WeChat and Weibo
  • Hear predictions on the future of China social media: What can marketers expect?
  • Discover how to leverage on Weibo advertising and WeChat moments to boost reach
  • Learn how to increase sales conversion on WeChat: From ad awareness to business results
  • Identify the right video and live streaming platforms for your brand: Youku, Miaopai, Yizhibo, Meipai
  • Find out how to select the right KOLs for your brand
  • Assess the latest trends, figures, opportunities and challenges in programmatic advertising
  • Understand the latest laws and impact of changing regulations on business operations
  • Analyse Chinese social behaviour and how users consume content across different platforms
  • Evaluate the different writing styles and visual content for WeChat and Weibo
  • Keep up with new features on WeChat and Weibo and upcoming updates to look out for
  • Pick up free and paid tracking tools for WeChat and Weibo to measure success
  • Determine how to collect critical data figures from WeChat and Weibo for consumer insights
 

Speakers

Liyan Ye

Senior Marketing Director, China,

Valio

Subrina Liu

Former Deputy GM and Board Member, Cosmetics BU,

Shanghai Jahwa United Co., Ltd

Christian Solomon

Chief Digital Officer,

MediaCom China

Joe Peng

Managing Director & Chief Digital Strategist, APAC,

Cohn & Wolfe

Julien Gaubert-Molina

MD Hong Kong & Business Development Director Greater China,

SAME SAME but different

Mike Golden

President,

Brandigo China

 

Agenda

  • Day 1 Workshop: Developing & Executing an Effective China Social Media Strategy

    Workshop Leader
    Joe Peng, 
    Managing Director & Chief Digital Strategist, APAC, Cohn & Wolfe

  • Session 1: Understanding China Laws and Regulations

    • Examining the latest government laws and predictions on what’s next
    • How can business keep up with the uncertainty of the changing Chinese laws?
    • What are the newest regulations for corporate social media accounts?
    • How will changing regulations affect business operations in the near future?
  • Session 2: Developing an Effective China Social Media Strategy

    • How are China social media platforms different from global platforms?
    • Live demo: Examining the different social media platforms
      • Top social platforms: WeChat, Weibo
      • Social networking apps: YY, Qzone, Baidu Tieba
      • Video and live streaming apps: Youku, iQIYI, Miaopai, Yizhibo, Tencent Video
      • Social commerce: Tmall, JD.com, Taobao
      • Mobile music: Kugou, QQ Music, Netease Music, Kuwo Music, Xiami Music
      • Photo apps: Nice, In, Meipai
      • News apps: Toutiao
      • Professional apps: Chitu
    • What are the demographics and user trends for the different platforms?
    • Assessing the strengths and weaknesses of each platform
    • How to select the right platform for your brand
    • Planning your budget and resource allocation
    • Hands-on exercise: Creating a corporate profile on WeChat and Weibo
    • Hands-on exercise: Leveraging and optimising the functions of WeChat and Weibo
  • Session 3: Executing your China Social Media Strategy

    • What are the skills and talent needed to implement a good China social media strategy?
    • Overcoming on-the-ground difficulties in strategy execution: Fake data, ad fraud, legal issues etc.
    • Strategies to increase followers and subscribers on your WeChat and Weibo
    • What are the targeting options on WeChat and Weibo?
    • Hands-on exercise: How to run advertising campaigns on WeChat, Weibo, Youku
  • Session 4: Measuring the ROI of your China Social Media Efforts

    • Key metrics to evaluate the success of your WeChat and Weibo efforts
    • Free and paid tracking tools for WeChat and Weibo
    • Benchmarking your success against industry standards and competitors
    • Hands-on exercise: Collecting critical data figures from WeChat and Weibo
  • Day 2 Workshop: China Social Media Content Marketing

    Workshop Leader
    Joe Peng, 
    Managing Director & Chief Digital Strategist, APAC, Cohn & Wolfe

  • Session 1: In-depth China Consumer Insights

    • Understanding the local Chinese culture
      • What type of content interests people?
      • Social taboos and topics to avoid in China
      • What are the popular topics on WeChat and Weibo?
      • Popular internet slangs and memes
    • Analysing Chinese social behaviour: How users consume content across different platforms?
  • Session 2: Effective WeChat and Weibo Content Strategies

    • What type of content is effective and works on WeChat and Weibo?
    • Successful and failed case studies: Best practices, pitfalls to avoid, lessons learnt
    • Content strategies to stand out from China’s crowded online space
    • How to localise your content to ensure it resonates with the Chinese consumers
    • Paid ad targeting strategies to increase your content reach
    • Leveraging on KOLs to boost your content engagement
    • How well is your content resonating with local audience: Tracking metrics on WeChat, Weibo
  • Session 3: Creating Engaging, Local Content

    • Writing posts:
      • What are the different writing styles on WeChat and Weibo?
      • What is the ideal length and format for WeChat and Weibo?
      • How to match your tone and style to the Chinese audience
      • Good and bad examples of WeChat and Weibo written content
      • What to do if you lack talents who can read and write good Chinese content?
    • Imaging and graphics:
      • Types of visual content trending on China social media
      • How to select the right images that resonate with the local audience?
      • Good and bad examples of visual content on WeChat and Weibo
    • Videos:
      • Viral videos on China social media
      • What’s the ideal length and format of videos that attracts the Chinese audience
      • Livestreaming, short videos: How to select the right format
  • Session 4: Future Content Trends To Look Out For

    • Using social data to analyse communities at scale
    • Immersive storytelling using Virtual and Augmented Reality: from innovation to application
    • The convergence of the digital and physical world
    • Driving communications with Artificial Intelligence
  • Day 3 Conference: China Social Media Strategies

    08:30 Registration & Morning Coffee
  • 09:00 Chairman’s Welcome & Ice Breaking Session

    Mike Golden, President, Brandigo China 

  • 09:30

    What’s Hot & New in China’s Fast-evolving Social Media Landscape?

    • New features on WeChat and Weibo & upcoming updates to look out for
    • What are the newest social platforms and which platforms are declining?
    • Latest consumption data trends and user journeys on WeChat and Weibo
    • Predictions on the future of China social media – What to expect?
    • Tips on how to keep up with the fast-evolving ecosystem on WeChat and Weibo

    Mike Golden, President, Brandigo China 

  • 10:30 Morning Refreshment & Networking Break
  • 11:00

    Insights into Valio’s Successful WeChat & Weibo Strategy

    • How Valio increases followers and fans among its target audience
    • How Valio pushes out relevant, interesting content to increase quality engagement
    • How Valio leverages on Weibo advertising and WeChat moments to boost reach and engagement
    • Increasing sales conversion on WeChat: How to bridge the gap from ad awareness to business results
    • Critical success factors, pitfalls to avoid, lessons learnt in WeChat and Weibo marketing
    • How Valio tracks conversion and measures ROI of its China social media strategy

    Liyan Ye, Senior Marketing Director – China, Valio

  • 12:00 Lunch & Networking Break
  • 13:30

    Winning the KOL Game: Secrets from Shanghai Jahwa United

    • Qualifying influencers: How Shanghai Jahwa United sets objectives and build criteria relevant to its brand
    • How Shanghai Jahwa United identifies the right KOLs that align with its brand
    • How Shanghai Jahwa United develops collaborative content with KOLs to tell the right brand story
    • Are you getting the ROI from your influencer marketing? – Techniques to evaluate effectiveness

    Subrina Liu, Former Deputy GM and Board Member, Cosmetics BU, Shanghai Jahwa United Co., Ltd

  • 14:30

    WeChat Marketing: Top Strategies Revealed

    • How to effectively leverage WeChat to build digital presence
    • Developing a content marketing strategy for WeChat: Critical success factors
    • Best practices and pitfalls to avoid when engaging in WeChat marketing
    • Lessons learnt from successful and failed WeChat marketing campaigns
    • Tips to build up an integrated strategy on WeChat

    Julien Gaubert-Molina, MD & BD Director, Greater China, SAME SAME but different

  • 15:30 Afternoon Refreshments & Networking Break
  • 16:00

    Programmatic Advertising in China: Opportunities & Unique Challenges

    • Programmatic ad spending in China: Latest trends and figures
    • Understanding key players in the market: Baidu, Alibaba, Tencent (BAT)
    • Overcoming major barriers to adoption: Price transparency, data hoarding, ad fraud
    • What are the opportunities available for brands?
    • Successful and failed case studies of programmatic marketing in China
    • Predictions on the future of programmatic advertising in China

    Christian Solomon, Chief Digital Officer, MediaCom China

  • 17:00 Chairman’s Insights & Analysis of the Day’s Proceedings
  • 17:10 Close of Conference