Super Early Bird Fee

Register and Pay
by 28 Sep '18

Early Bird Fee

Register and Pay
by 26 Oct '18

Regular Fee

Register and Pay
after 26 Oct '18

$895.00(USD) $995.00(USD) $1,095.00(USD)

Group Discount! Enjoy 10% off when you register for 3 or more
or
For groups of 3, 4th comes for free

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by stipulated date.
  2. Group Discount only applies to registrations from the same company registering at the same time, issued in a single invoice and of the same billing source.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  7. Fee includes lunch, refreshments and documentation.
  8. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  9. Information provided will be used for event administration and updates on upcoming events. For more details, please visit: http://www.conferences.com.sg/personal-data-protection-statement/

CANCELLATION & REPLACEMENT

A replacement is welcome if you are unable to attend. A full refund less 10% administrative charge will be issued for cancellation received in writing by 26 Oct 2018. A 50% refund and a set of documentation will be issued for cancellation received by 2 Nov 2018. Regrettably, no refund will be issued for cancellation received after 2 Nov 2018 or for “no show” participant. You will however receive a set of documentation.

Boosting Reach, Increasing Followers, Localising Content.
Do you have the Strategy for Success?

WeChat–one of the most powerful channels to reach consumers in China yet its complexity is tricky to master. How can brands creatively push out different types of content to drive engagement? Can you deliver integrated WeChat campaigns for a 360° brand experience? Can you effectively drive customer loyalty through WeChat and leverage the hyper growth of mini programs?

Take your WeChat Marketing to the Next Level

Join this 1-day practical workshop to acquire proven strategies and best practices in WeChat marketing to drive engagement and conversion. Learn how to develop an effective WeChat strategy for your brand including a follower recruitment strategy and performance tracking. Adopt content marketing strategies for WeChat and discover how to ride on buzz topics to create brand relevance. Find out how to build your mobile commerce and customer loyalty program on WeChat.


Programme Highlights

  • What’s Hot in China’s Social Media Landscape
    New social comers and key competitors to watch
    Deep Dive into WeChat Ecosystem in 2018
    Communication, content and utility features
    Content Marketing Strategies for WeChat
    Integrated campaigns for 360° brand experience
    Mobile Commerce & Customer Loyalty Program
    Linking WeChat with your CRM database
    Leveraging Growth of Mini Programs
    Enhancing e-commerce and retail experiences
    Creating a Winning WeChat Strategy
    Integrating WeChat with overall campaign activations

Benefits of Attending

  • Examine the environment WeChat competes in and the growth of influencer marketing
  • Understand WeChat’s role within Tencent’s integrated data ecosystem
  • Assess the different types of content delivery on WeChat
  • Acquire strategies to amplify offline events to build online communities
  • Be updated with the latest mobile commerce and CRM developments
  • Discover how to offer an additional brand-owned e-commerce channel that delivers authenticity
  • Find out what mini programs can deliver and how it’s different from HTML5 and mobile apps
  • Participate in a hands-on exercise to develop top-line WeChat strategies for your brand
  • Define the role of WeChat in your marketing plan and map key internal stakeholders
  • Determine the most suitable account type and level of customisation for your business
  • Gain insights on how to design an effective follower recruitment strategy
  • Analyse how to develop a content plan and track the success of your content efforts
 

Workshop Leader

Nicky Wang

Managing Director, Head of Strategy,

WE Red Bridge, China

WE Red Bridge Logo

 

With 15 years of communications industry experience, Nicky advises global brands on their communications strategies in China and APAC region across a variety of sectors, including travel and hospitality, sports and fitness, luxury and fashion, food and nutrition, technology and healthcare. Clients she has advised include Aesop, Apple, DFS, Diageo, Estee Lauder, Gemalto, Melia Hotels International, LaLiga, lululemon, Rosewood Hotels, TaylorMade, Ted Baker amongst others.

 

Nicky is a brand strategist who takes an in-depth approach to planning the navigation of her clients through China’s forever shifting media and consumer landscapes. Firm in the belief that successful communications must deliver tangible business results, she leads her team to produce high-impact campaigns and sustainable engagement programs that deliver maximum return for their clients.

 

Nicky joined WE Red Bridge as a Managing Partner in its founding year 2009 to lead the brand marketing practice. Through strategic hires and hands-on leadership, she focused on continually evolving the agency’s capabilities to ensure holistic approach to client briefs and integrated approach to solutions.

 

In her current role as Managing Director and Head of Strategy, she is responsible for accelerating the agency’s offerings across Digital, Creative and Insights & Analytics, while continuing to provide strategic consultancy across all of their clients.

Who Should Attend

Senior Level Executives responsible for Social Media, Digital, Marketing, Communications

 

Agenda

  • Session 1: What’s Hot & Upcoming in China’s Social Media Landscape

    • Understanding the environment WeChat competes in
    • Key competitors and spaces they are occupying
    • New social comers to watch
    • Growth of influencer marketing
  • Session 2: Deep Dive into WeChat Ecosystem in 2018

    • How WeChat dominated time spent on mobile internet in China
    • Communication, content and utility features
    • WeChat’s role within Tencent’s integrated data ecosystem
  • Session 3: Content Marketing Strategies for WeChat

    • Different types of content delivery on WeChat
    • Riding on buzz topics to create brand relevance
    • Amplifying offline events to build online communities
    • Integrated campaigns to deliver 360 brand experience
  • Session 4: Building your Mobile Commerce & Customer Loyalty Program

    • Latest mobile commerce and CRM developments
    • Offering an additional brand-owned e-commerce channel that delivers authenticity
    • Linking WeChat with your CRM database
    • Driving loyalty through WeChat
  • Session 5: Leveraging Growth of Mini Programs

    • What mini programs can deliver and how it’s different from HTML5 and mobile apps
    • Enhancing e-commerce and retail experiences with mini programs
  • Hands-on Practice Session: Creating a Winning WeChat Strategy

    In this interactive exercise, participants will work in groups to develop top-line WeChat strategies:

    • Defining the role of WeChat in your marketing plan
    • Mapping of key internal stakeholders
    • Most suitable account type and level of customisation
    • Designing a follower recruitment strategy
    • Content plan and performance tracking
    • Integration of WeChat into your overall campaign activations