Super Early Bird Fee

Register and Pay
by 6 Jun '19

Early Bird Fee

Register and Pay
by 28 Jun '19

Regular Fee

Register and Pay
after 28 Jun '19

$1,395.00(USD) $1,495.00(USD) $1,595.00(USD)

Group Discount! Enjoy 10% off when you register for 3 or more
For groups of 3, 4th comes for free

  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by the stipulated date.
  2. Group discount only applies to registrations from the same company, attending the same event in the same country location. Delegates must register at the same time and be of the same billing source. Only a single invoice will be issued.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  7. Fee includes lunch, refreshments and event documentation.
  8. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  9. Information provided will be used for event administration and updates on upcoming events. For more details, please visit:


A replacement is allowed if registered participants are unable to attend. For cancellations received in writing before 28 Jun 2019, a full refund will be given with a 10% administrative charge. For cancellations received in writing before 11 Jul 2019, a 50% refund will be given together with the event documentation. There will be no refunds for cancellations received after 11 Jul 2019 or “no show” participants. However participants will receive a copy of the event documentation.

1.082 billion daily active users.
46TB data consumed per minute.
‘Super App’ WeChat is taking over China*.

Can you keep up with the WeChat Ecosystem?

How can brands optimise WeChat SEO for improved traffic and reach?
Are you updated on trending content formats that resonate with Chinese consumers?
Can you maximise your brand’s data capability to optimise loyalty programs?

Overcome the Complexity of WeChat for Marketing Success

Join this 2-day interactive workshop to acquire the latest WeChat advanced features, strategies and tools to develop a top-line WeChat strategy. Be updated on the latest marketing tools for WeChat Pay and WeChat Wallet to master the WeChat Financial Ecosystem. Deep dive into WeChat SEO and learn how to optimise loyalty programs for better user profiling. Analyse the hyper-growth in Mini Programs and develop audience-focused Mini Programs. Map a winning end-to-end WeChat strategy with content development, amplification tactics and ROI measurement to elevate your brand’s WeChat marketing success.

Unique Features

    • Led by digital marketing consultants from Proximity China, with 20 years’ experience
    • Real-time feedback to optimise your brand’s WeChat strategies
    • Interactive hands-on activities to put key learning into practice
    • In-depth case studies analysis for actionable takeaways

Benefits of Attending

  • Understand the environment WeChat competes in and opportunities for marketers
  • Acquire key marketing tools to navigate the WeChat Financial Ecosystem (WeChat Wallet & Pay)
  • Conduct a detailed analysis of WeChat Subscription and CRM accounts for your brand
  • Be updated with the latest strategies to optimise your brand’s WeChat SEO
  • Learn how to create a seamless user experience through cross platform integration
  • Examine how to optimise loyalty programs on WeChat through Social CRM data
  • Discover trending content formats for brands that resonate with Chinese consumers
  • Determine the most suitable WeChat Advertising (Moments, Banner, Influencer) for your brand
  • Evaluate the benefits and challenges between paid and organic advertising for your brand
  • Find out how to develop audience-focused Mini Programs and understand the contexts of use
  • Gain insights on key principles to set when calculating ROI data and track campaign success
  • Participate in a hands-on exercise to develop top-line WeChat strategies for your business

Workshop Leaders

Sharlene Wu

CEO, Proximity China

Omnicom Precision Marketing Group

SPC6-Proximity China


Sharlene was acting as Managing Director for both BBDO and Proximity Shanghai in 2015 where she started leading Proximity Shanghai since 2011. She oversees four specialty teams across Digital Planning, Data Analytics, Social Media, and Digital Production.


In 2017, Proximity China became independent from BBDO China due to Omnicom Group’s strategic decision and Sharlene was promoted to CEO of Proximity China, the leading data driven creative agency under Omnicom Precision Marketing Group. Under Sharlene’s leadership, Proximity Shanghai office was ranked No. 34 by WARC 100 in the world in 2018. She leads her team to service companies such as Alibaba, Tencent, Tommy Hilfiger, P&G, Adidas and Bayer – from tech giants to multinational brands.


She is well known for her razor-sharp insights, creativity and open-minded innovation. Spanning across hundreds of successful pitches to high-level decision makers, Sharlene has led her team to win more than 45 top creative awards in the advertisement and media industry. Sharlene is a rare hybrid, strong in classic advertising and digital marketing experiences.


Sharlene also won Runner-up for Account Person of The Year in GC by Campaign 2016.

Yu Lin

Head of Strategy & Social, Proximity China

Omnicom Precision Marketing Group

SPC6-Proximity China


Lin Yu has about 20 years of experience in strategic planning /content marketing and is one of the most experienced China local strategists. He has worked as Planning Director and the Head of Planning in several big advertising agencies such as Y&R, LOWE and Saatchi & Saatchi.


He has a deep understanding of the China market environment and the new generation of Chinese consumers. He always provides the best brand and communication strategy in order to meet client’s business goal and change consumer’s behavior . He has worked on a wide range of categories and brands such as Unilever, Danone, SPDB, Sanofi etc.


Lin Yu joined Coca-Cola China as Creative & Content excellence director in 2012. In nearly 6 years, he has been in charge of integrated market communication for multiple brands including Minute Maid, Sprite, Fanta, Ice Dew Chun Yue etc.


Who Should Attend

Senior Level Executives responsible for Social Media, Digital Marketing, Communications



  • Session 1: 2019 Social Media Landscape in China

    • Overview of the Chinese digital landscape and digital culture
    • Understanding the environment WeChat competes in
    • Latest digital consumption trends and opportunities for marketers
  • Session 2: WeChat Features Brands are Missing Out on

    • Latest features on WeChat for marketers (Time Capsule, Chat Alerts, ‘Wow’ Alert and more)
    • Deep dive into the WeChat Financial Ecosystem: WeChat Wallet & WeChat Pay
    • WeChat key offerings: Marketing tools to navigate the Financial Ecosystem
  • Session 3: Optimising your WeChat Official Accounts

    • In-depth analysis of WeChat Official Accounts: Subscription & CRM Accounts
    • Assessing strengths and weaknesses of each account for your brand
    • Leveraging specific functions to achieve marketing objectives

    Hands-on exercise: Set up and evaluate your own WeChat Subscription & CRM accounts

  • Session 4: WeChat Amplification Strategies & Tactics

    • How to improve on your traffic, grow fan base and increase reach
    • Strategies to optimise your brand’s WeChat SEO
    • Best practices to select KOLs on WeChat for your brand
    • E-commerce: Cross platform integration for seamless user experience
    • How to optimise loyalty programs on WeChat
      – Maximise your brand’s data capability
      – Social CRM data for better user profiling
  • Session 5: Effective WeChat Content Marketing Strategies

    • Trending content on WeChat
    • Latest content formats for brands that resonate with Chinese consumers
    • Successful and failed case studies: Best practices, pitfalls to avoid, lessons learnt
  • Session 6: Elevating your WeChat Advertising for Increased Success

    • WeChat Moments Advertising
    • WeChat Banner Advertising
    • Influencers Advertising
    • Compare between organic and paid advertising – which works for your brand
  • Session 7: Leveraging Growth of Mini Programs

    • Find out why there is a hyper-growth in WeChat Mini programs
    • Analyse and improve on your brand’s Mini Programs
    • Develop audience-focused Mini Programs and contexts of use
  • Session 8: Measuring the ROI of your WeChat Marketing Efforts

    • Key principles to set when calculating ROI data
    • Benchmark campaign success against industry standards and competitors
  • Session 9: Hands on Practice Session: Develop a Top-line WeChat Strategy

    • Group work: Analyse a brand case study and its challenges
    • Map an end-to-end WeChat strategy addressing challenges
      – Identify the most suitable Official Account
      – Establish an effective WeChat amplification strategy
      – Propose a relevant WeChat content strategy based on latest content trends
      – Track ROI using key principles
    • Pitch ideas in teams for review and feedback