Super Early Bird Fee

Register and Pay by
23 Mar '18

Early Bird Fee

Register and Pay by
20 Apr '18

Regular Fee

Register and Pay after
20 Apr '18

$999.00(USD) $1,099.00(USD) $1,299.00(USD)

Group Discount! Enjoy 10% off when you register for 3 or more
or
For groups of 3, 4th comes for free

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by stipulated date.
  2. Group Discount only applies to registrations from the same company registering at the same time, issued in a single invoice and of the same billing source.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  7. Fee includes lunch, refreshments and documentation.
  8. The organiser reserves the right to make any amendments that it deems to be in the interests of the event without any notice.
  9. Any information provided by registrants will be used for the primary purpose of event administration and upcoming events updates. For more information, please visit: http://www.conferences.com.sg/privacy-statement/

CANCELLATION & REPLACEMENT

A replacement is welcome if you are unable to attend. A full refund less 10% administrative charge will be issued for cancellation received in writing by 20 Apr 2018. A 50% refund and a set of e-documentation will be issued for cancellation received by 4 May 2018. Regrettably, no refund will be issued for cancellation received after 4 May 2018 or for “no show” participant. You will however receive a set of e-documentation.

Gone are the days of long, text-based posts on Facebook.

Images allow audiences to put a face on your brand.
Videos give a voice and sound to your content.
Infographics transform hard numbers into digestible tidbits of value.

Visuals are now a critical element of a social media marketing strategy. But are you creating visual content that really pops and leads to high engagement?

Speak Volumes without saying a Single Word

Join us at this 1-day practical workshop to acquire tips, tools and tricks to create picture-perfect visual content on Facebook, Instagram, YouTube, and LinkedIn.  Discover how to map out a social media visual storytelling plan and set goals that align with limited budget and resources. Determine how to select the right visual formats for different social platforms. Pick up free and paid tools to create stunning images, infographics and videos.


Programme Highlights

Hottest Visual Storytelling Trends on Social Media

What type of visual content is trending among consumers today?

Developing a Visual Storytelling Strategy

Creating fun, engaging visuals while conveying your brand message

Tips, Tools and Tricks to Creating Powerful Visual Content

Brainstorming for ideas, live demonstration of free and paid tools

Producing Videos with Limited Resources

How to create low-budget videos on mobile

Livestreaming Techniques for Facebook and Instagram

Cheap and expensive ways to produce FB Live content

Benefits of Attending

  • Find out how brands are keeping up with the latest visual storytelling trends
  • Learn effective storyboarding techniques for your visual storytelling strategy
  • Be updated with the latest visual features on Facebook, Instagram, YouTube, LinkedIn
  • Analyse the critical elements and building blocks of visual storytelling
  • Discover how to establish a consistent brand identity across visuals
  • Pick up free and paid tools and resources to curate and edit images
  • Hear case study examples of effective visual content marketing
  • Examine effective ways to sustain audience engagement for videos
  • Understand the different video formats and mobile applications for video editing
  • Assess whether Facebook Live is worth an investment and a study of ‘Live’ trends
 

Workshop Leaders

Benjamin “Miyagi” Lee

Head of Digital Strategy & Social Content Strategy,

Tribal Worldwide (Part of DDB Group)

Tribal Worldwide logoTellingStories logo

 

One of the founding fathers of Singapore’s social media scene, Benjamin “Mr Miyagi” Lee is the head of digital and social content strategy at Tribal Worldwide Singapore. In his current role, Benjamin is responsible for creating engaging and original social content for key clients including Unilever, McDonald’s, DBS, StarHub, SilkAir, Ministry of Communications and Information, and Ministry of National Development.

 

A prolific writer and media-neutral content creator, Lee has written and co-written original local content and theater productions. Lee also hosts a regular radio show on Power98 FM’s Own time, own target.

Josiah Ng

Head Of Film & Social Content,

Telling Stories

Tribal Worldwide logoTellingStories logo

 

As the head of DDB Group’s film and content division Telling Stories, Josiah is a hybrid creative with a strong passion and drive in telling poignant stories. He has worked with clients including The British Council, National Geographic Explorer, OCBC Bank, METRO Singapore, Health Promotion Board, Habitat for Humanity Singapore, Institute of Mental Health Singapore, Singapore Prison Services, Pangdemonium Productions, and Sightlines Productions to craft visual stories for corporate and commercial purposes.

 

Josiah also believes in using his talent in storytelling for the benefit of others. His recent Independent Social Initiative, While You Were Sleeping, has since achieved international attention. Beyond managing the social initiative, Josiah has also given talks at TEDx Singapore and is frequently featured on local media outlets.

Who Should Attend

Senior Level Executives responsible for Digital Marketing, Social Media, Marketing, Communications, PR

 

Agenda

  • Session 1: Principles in Visual Storytelling

    • Understanding how our mind perceives visual
    • Visual Storytelling strategy
    • Types of Visual Storytelling in this day and age
    • Branding with visual storytelling
    • Case studies
    • Effective storyboarding techniques
  • Session 2: Visual Storytelling Trends on Social Media

    • User-generated content
    • Interactive content
    • 360 content
    • Getting ahead with new technology
    • Tools for visual storytelling (free and paid)
  • Session 3: Idea Generation and Creativity

    • Where to find this elusive thing called “an idea”: Effective strategies
    • The process of creativity
    • Hands-on session: Solving a problem with ideas.
  • Session 4: Creating Effective Video Content

    • Optimising limited resources in video-making
    • Making dull material fun
    • Using mobile to create content
    • Mobile apps that help with video content: Live demo
    • Effective ways of communicating with production houses
    • Helping your audience watch your videos from start to finish; Ensuring sustainability in your video
  • Session 5: Creating Effective Engagement Opportunities on Livestreams (FB / IG)

    • Is FB Live worth an investment and a study of ‘Live’ trends
    • Identifying the cheap and expensive ways to produce FB Live content
    • Types of FB live videos
    • Types of IG live engagement
    • Case studies