Super Early Bird Fee

Register and Pay
by 16 Nov '18

Early Bird Fee

Register and Pay
by 14 Dec '18

Regular Fee

Register and Pay
after 14 Dec '18

$1,895.00(SGD) $1,995.00(SGD) $2,195.00(SGD)

Group Discount! Enjoy 10% off when you register for 3 or more
or
For groups of 3, 4th comes for free

Fees are subject to 7% GST for all Singapore registered companies

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by the stipulated date.
  2. Group Discount only applies to registrations from the same company registering at the same time, issued in a single invoice and of the same billing source.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  7. Fee includes lunch, refreshments and e-documentation.
  8. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  9. Information provided will be used for event administration and updates on upcoming events. For more details, please visit: http://www.conferences.com.sg/personal-data-protection-statement/

CANCELLATION & REPLACEMENT

A replacement is welcome if you are unable to attend. A full refund less 10% administrative charge will be issued for cancellation received in writing by 21 Dec 2018. A 50% refund and a set of e-documentation will be issued for cancellation received by 28 Dec 2018. Regrettably, no refund will be issued for cancellation received after 28 Dec 2018 or for “no show” participant. You will however receive a set of e-documentation.

Are you Driving Quality Engagement?

How did National Geographic, a 130 year old publication, become the #1 brand on social media?
Customising its content to meet the unique desires of each channel’s users,
its Instagram account, run by photographers, takes 67 million followers behind the scenes.
Tapping on new platform Facebook Watch, “Safari Live” puts viewers right in the action.
Appealing to the young, it shares lighthearted educational content on Snapchat Discover.

With 8 billion content views each month, Nat Geo is dominating social media as a historic magazine*.

Discover how to Capture Attention, Power Engagement, Build Social Presence

Join this 2-day conference to acquire the latest social media strategies and hottest trends to powerfully engage your audience. Gain insight into Club Med’s social media strategy to boost reach and uncover secrets from AXA and ShopBack on how to reinvigorate your content strategy. Find out how AkzoNobel successfully integrates social media into its communications plan and acquire social branding strategies from Intel and CBRE. Arm yourself with tried-and-tested practices in crisis communications and take away influencer engagement strategies from Sony, ZALORA and Fitbit.


Programme Highlights

Riding the Next Wave of Trends

IGTV, Facebook augmented reality ads, Stories Highlights

Club Med’s Social Media Strategy

Boosting quality engagement on FB, IG, Twitter

AXA’s Content Strategy

Creating engaging content aligned with brand objectives

Social Media Branding

How Intel and CBRE create a social brand personality

Integrated Communications

AkzoNobel’s holistic 360⁰ communications plan

Influencer Engagement

How Sony, ZALORA and Fitbit get creative with influencers

Crisis Communications

Turning a social media fail into a reputation win

Brand Storytelling

How SAP discovers the right story angles for social

Data-Driven Content Strategy

How ShopBack collects and analyses audience data

Social Media & PR ROI

Translating findings into actionable insights

Benefits of Attending

  • Discover how Instagram’s new algorithm works and Facebook updates that brands can’t miss
  • Find out how Club Med understands the social media behaviour of its target audience
  • Learn how to conduct a social media audit to evaluate what’s working and what’s not
  • Gain insight into how AXA conquers platform algorithms to increase its content reach
  • Pick up tips and tricks from SAP on spinning brand messages into compelling narratives
  • Understand how to leverage the latest social media visual trends to drive engagement
  • Break misconceptions that you can’t be engaging if you’re a “boring” or regulated brand
  • Hear how AkzoNobel tells a consistent story across traditional and social media platforms
  • Examine how to conduct social listening to identify potential threats before it’s too late
  • Takeaway tips and potential pitfalls from Sony, ZALORA and Fitbit when engaging influencers
  • Understand how ShopBack collects and analyses audience data to produce engaging content
  • Acquire strategies to craft the critical first response fast and right when crisis strikes
  • Take stock of your social media ROI with the latest metrics and analytics tools
 

Speakers

Angela Tan

Director of Communications, South East & South Asia, Middle East, Australasia & Africa,

AkzoNobel

Christopher Daguimol

Group Head of Public Relations,

ZALORA Group

Nikhil Kharoo

Head of PR & Partnerships, Asia Pacific,

Fitbit

Andrew Peck

Director, Head of Communications, Asia,

CBRE

Leon Pereira

Senior Manager, Corporate Communications Division,

Sony Electronics Asia Pacific Pte. Ltd.

Wu Ying Ying

Regional Head of Communications,

ShopBack

Diane Yap

Head of Marketing,

AXA Insurance Pte Ltd

Vincent Ong

Vice-President Marketing, East & South Asia & Pacific,

Club Med

Rup Kamal Kalita

Global Marketing Director, GC & APJ Customer Storytelling,

SAP

Aditya Kanathala

Digital Marketing & Media Manager,

Intel Corporation

Charles Lankester

EVP, Global Reputation & Risk Management,

Ruder Finn

Lars Voedisch

Managing Director,

PRecious Communications

Carolyn Camoens

Managing Director, Asia,

Hume Brophy

Stephen Tracy

Chief Operating Officer,

Milieu Insight

What Past Delegates Liked Most

Speakers are from very professional backgrounds. They provided good insight and use cases.

Sessions were very inspiring, a lot of relatable stuff to learn from.

Case study sharing is most interesting.

Reassurance that my business is on the right track. Got some great insights on how to get best impact from my agencies and ‘watch outs’.

It is a good learning experience, gave me what I needed for kick starting our digital campaign. Kudos!

Facebook advanced features, trends for social media, recommendation for tools on social media listening, talking and convincing points why social media is important to invest in.

Who Should Attend

Senior level executives responsible for Public Relations, Corporate Communications, Marketing

 

Agenda

  • Day 01

    08.30 Registration & Morning Coffee
  • 09.00 Chairperson’s Welcome and Icebreaking Session

    Carolyn Camoens, Managing Director, Asia, Hume Brophy

  • 09.30 TRENDS & UPDATES

    Riding the Next Wave of Social Media & PR Trends

    • Where and how to engage your audiences: From IGTV, TicToc and stories to Dark Social
    • How to connect with today’s audiences: Brand experiences and values
    • Why it’s all about touchpoints and personas
    • Speed update: 2019 social media and PR trends brands can’t afford to miss

    Lars Voedisch, Managing Director, PRecious Communications

  • 10.30 Morning Refreshments & Networking Break
  • 11.00 SOCIAL MEDIA STRATEGY

    Club Med’s Strategies to Boost Reach and Engagement

    • How Club Med sets social media objectives that are aligned with business goals
    • How Club Med understands the social media behaviours and motivations of its target audience
    • FB, IG, Twitter, LinkedIn: How Club Med determines which platforms to engage on and its objectives
    • How Club Med conducts a social audit to evaluate what’s working and what’s not
    • Creating a sustainable social media strategy: Best practices and pitfalls to avoid

    Vincent Ong, Vice-President Marketing, East & South Asia & Pacific, Club Med

  • 12.00 Lunch & Networking Break
  • 13.30 CONTENT STRATEGY

    How AXA Cuts through the Content Clutter

    • How AXA develops a content strategy that caters to multiple audience
    • How AXA creates engaging content while communicating its brand message
    • Coming up with fresh and unique content to be published on a daily basis: Tips and tricks
    • Conquering the algorithms: Strategies to increase your content reach
    • Evaluating the effectiveness of your content strategy: Dos and don’ts

    Diane Yap, Head of Marketing, AXA Insurance Pte Ltd

  • 14.30

    Insight into ShopBack’s Data-Driven Content Strategy

    • How ShopBack collects and analyses its audience data
    • How ShopBack uses data to determine what content works and what doesn’t
    • Data-driven strategies to maximise your content reach
    • Critical success factors and pitfalls to avoid in data-driven content marketing

    Wu Ying Ying, Regional Head of Communications, ShopBack

  • 15.30 Afternoon Refreshments & Networking Break
  • 16.00 SOCIAL MEDIA BRANDING

    Building your Brand on Social Media

    • How to engage in real, authentic, meaningful conversations with consumers
    • Expressing your brand personality on social media: Dos and don’ts
    • Can you be engaging if you’re a “boring” brand?
    • Converting fans and employees into brand advocates: How?

    Moderator
    Carolyn Camoens, Managing Director, Asia, Hume Brophy

    Panellists
    Andrew Peck,
    Director, Head of Communications, Asia, CBRE
    Diane Yap,
    Head of Marketing, AXA Insurance Pte Ltd
    Aditya Kanathala
    , Digital Marketing & Media Manager, Intel Corporation

  • 17.00 Chairperson’s Insights & Analysis of the Day’s Proceedings
  • 17.10 End of Day One
  • Day 02

    08.30 Morning Coffee
  • 09.00 Chairperson’s Opening Remarks & Interactive Charge-Up Session

    Carolyn Camoens, Managing Director, Asia, Hume Brophy

  • 09.30 INTEGRATED COMMUNICATIONS

    How AkzoNobel Integrates Social Media into its 360° Communications Plan

    • How traditional media remains relevant for AkzoNobel today
    • Social media vs. traditional media: How AkzoNobel determines the right channel mix
    • Integrating social media into your communications plan: Best practices and pitfalls to avoid
    • Transmedia storytelling: How AkzoNobel tells a consistent story across traditional and social media platforms
    • How AkzoNobel incorporates up-and-coming social platforms into its channel mix

    Angela Tan, Director of Communications, South East & South Asia, Middle East, Australasia & Africa, AkzoNobel

  • 10.30 Morning Refreshments & Networking Break
  • 11.00 BRAND STORYTELLING

    Let your Story Speak: How SAP Uses Storytelling to Capture Hearts and Minds

    • What makes a good story?
    • Finding your uniqueness: How SAP identifies the right story angles
    • How SAP spins messages into compelling narratives
    • Telling a consistent story across traditional and social channels: How?

    Rup Kamal Kalita, Global Marketing Director, GC & APJ Customer Storytelling, SAP

  • 12.00 Lunch & Networking Break
  • 13.30 INFLUENCER ENGAGEMENT

    How Brands are Dominating the Influencer Game

    • How to identify the right influencers that align with your brand
    • How to creatively collaborate with influencers to get your brand story told
    • Tips on sustaining a long-term partnership with influencers
    • Evaluating the ROI of your influencer engagement: Was it worth it?
    • Common blunders and mistakes brands make

    Moderator
    Carolyn Camoens, 
    Managing Director, Asia, Hume Brophy

    Panellists
    Christopher Daguimol, Group Director of Public Relations, ZALORA Group
    Nikhil Kharoo, Head of PR & Partnerships, Asia Pacific, Fitbit
    Leon Pereira,
    Senior Manager, Corporate Communications Division, Sony Electronics Asia Pacific Pte. Ltd.

  • 14.30 CRISIS COMMUNICATIONS

    How to Turn a Business Fail into a Reputation Win

    • How to hardwire risk resilience into your organisation
    • Why most companies fail when crisis strikes
    • Catching it quick! How social listening can mitigate potential issues
    • Respond or ignore? How to contain online incidents
    • Why asking what “can’t” happen has more value than what “can”
    • Crisis Strikes! How to use social and traditional media to calm the storm

    Charles Lankester, EVP, Global Reputation & Risk Management, Ruder Finn Asia

  • 15.30 Afternoon Refreshments & Networking Break
  • 16.00 MEASUREMENT

    Taking Stock of your Social Media & PR Efforts: How to measure ROI

    • The HOW: Learn how to measure what matters through the application of a measurement framework
    • The WHAT: How to select the right KPIs for any communications activation and a closer look at ROI/impact measurement and tying to your business objectives
    • The WHERE: A look at common communications (social and PR) data sources
    • The WHEN: When to measure the outcomes of your activation, how frequently and using what tools/techniques
    • Pulling it ALL TOGETHER: How to translate data into actionable insight, and presenting results back to key stakeholders

    Stephen Tracy, Chief Operating Officer, Milieu Insight

  • 17.00 Chairperson’s Insights & Analysis of the Day’s Proceedings
  • 17.10 Close of Conference

The programme may be subject to change. Pacific Conferences reserves the right to make any amendments that it deems to be in the interest of the event without any notice.

*https://www.nationalgeographic.com/magazine/2017/04/editors-note-social-media/