Super Early Bird Fee
Register and Pay
by 15 Nov ’19
Early Bird Fee
Register and Pay
by 13 Dec ’19
Regular Fee
Register and Pay
after 13 Dec ’19
Singapore-registered companies (fees include 7% GST) $2,027.65 (SGD) $2,134.65 (SGD) $2,348.65 (SGD)
Non Singapore-registered companies $1,895 (SGD) $1,995 (SGD) $2,195 (SGD)

 

Group Discount!
Enjoy 10% off when you register for 3 or more OR
For groups of 3, 4th comes for free

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by the stipulated date.
  2. Group discount only applies to registrations from the same company, attending the same event in the same country location. Delegates must register at the same time and be of the same billing source. Only a single invoice will be issued.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  7. Fee includes lunch, refreshments and event documentation.
  8. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  9. Information provided will be used for event administration and updates on upcoming events. For more details, please visit: http://www.conferences.com.sg/personal-data-protection-statement/

CANCELLATION & REPLACEMENT

A replacement is allowed if registered participants are unable to attend. For cancellations received in writing before 13 Dec 2019, a full refund will be given with a 10% administrative charge. For cancellations received in writing before 30 Dec 2019, a 50% refund will be given together with the event documentation. There will be no refunds for cancellations received after 30 Dec 2019 or “no show” participants. However participants will receive a copy of the event documentation.

In the event of a cancellation, a refund will be made via the original mode of payment and based on the original amount we received. Refund is made based on the prevailing exchange rate and Pacific Conferences shall not be responsible for any foreign exchange currency losses.

Is your Brand Drowning in the Content Clutter?

You want followers, likes and views but not paid ads. You want to generate buzz but not online backlash. It’s 2020. Organic reach is falling. Attention spans are shrinking. Video content is booming. Social media continues to dominate, but can you do the same?

Can you beat the competition to drive brand awareness?
Can you tell compelling stories and achieve quality reach?
Can you create content that hits home every. single. time?

Revitalise your Social Strategy to Drive Engagement in 2020

Join us at this power-packed 2-day conference as best-in-class social marketers share the latest strategies to supercharge your engagement, visibility and reach. Transform the way you tell stories with Google’s storytelling best practices. Sharpen your content strategies with insights from eBay and master video marketing with BBC’s formulaic secrets. Uncover Cisco’s crisis communications plan and delve into Diageo’s 360° communications approach. Discover how HPE, JLL, WWF and Klook get creative in innovative engagement. Hear Four Seasons, foodpanda and Shopee dish out the dos and don’ts in influencer marketing. Acquire the latest know-how on trends, reputation management and social media measurement. All happening at one place, get ready to unleash your brand’s potential on social media.


Programme Highlights

Social Trends & Updates

Latest changes on FB, IG, YouTube & implications for brands

Integrated Communications

Insights into Diageo’s traditional & social media mix

Content Strategy

eBay’s strategies to create & liven content to spark conversations

Video Marketing

How BBC grabs & sustains viewer attention with videos

Influencer Engagement

Tips from Diageo, Four Seasons, foodpanda & Shopee on collaborating with KOLs

Storytelling

How Google connects emotionally with gripping stories

Reputation Management

Managing fake news, rumours and hoaxes

Crisis Communications

How Cisco plans, responds and recovers from a social media crisis

Innovative Engagement

HPE, JLL, WWF & Klook’s out-of-the-box ideas

Social Media Measurement

Translating data into actionable insights

Benefits of Attending

  • Hear the top social media trends that brands can’t afford to ignore
  • Analyse how Diageo delivers clear and cohesive messaging across channels
  • Understand how to tailor content for different social platforms
  • Find out how eBay drives organic reach on Facebook, WeChat, Twitter, YouTube and LinkedIn
  • Examine BBC’s video amplification strategies to boost viewership
  • Learn how Diageo, Four Seasons, foodpanda and Shopee select the right influencers
  • Uncover how Google keeps their brand story fresh and relevant
  • Assess when and how to respond to negative feedback
  • Discover how Cisco responds fast and right when crisis strikes
  • Grasp how to transform dull content into compelling stories
  • Acquire tips from HPE, JLL, WWF and Klook in brainstorming for creative ideas
  • Identify the right metrics and KPIs for your social media objectives
 

Speakers

Sandy Tantra

Brand Storyteller, Asia Pacific,

Google

Puneet Pal Singh

Head of Communications, Southeast Asia,

Cisco

Stuart La Brooy

Senior Marketing Director & Creative Innovation, Asia,

Diageo

Daniel Feiler

Senior Director, Communications, Asia Pacific,

eBay

Siddarth Das

Global Director, Digital Engagement,

WWF

Vivian Koh

Area Director of Public Relations & Content, Asia Pacific,

Four Seasons Hotels and Resorts

Nicola Eliot

Director, BBC StoryWorks APAC,

BBC Global News

Vernia Lim

Public Relations Director, Asia Pacific,

JLL

Karoline Lem

PR & Marketing Manager,

foodpanda

Abhishek Thakur

Marketing Leader, Asia Pacific Geography Marketing,

HPE

Sarah Wan

Marketing Lead, Singapore,

Klook

Pan Huiyan

Regional Content and Community Lead,

Shopee

Lukas Snioka

Senior Strategist, Digital & Social,

Ogilvy

Carolyn Camoens

Managing Director, Asia,

Hume Brophy

Uma Rudd Tan

Creative Director,

Weber Shandwick

Lina Marican

Managing Director,

Mutant Communications

Lars Voedisch

Principal Consultant, Managing Director,

PRecious Communications

Julian Chow

Head of Digital,

Archetype

Past Delegate Testimonials

Line-up of speakers was great, and they focused on case studies from different industries.

The conference provided a lot of insights and practical tips! It was worth the time spent in attending the session.

This conference helped a lot in expanding my knowledge in Social Media & PR. The diversity of the topics contributed a lot in giving me a 360º look of how to manage social media for my company.

Who Should Attend

Senior level executives responsible for Social Media, Public Relations, Corporate Communications, Marketing, Branding, Corporate Affairs, Public Affairs, Public Communications and Content.

 

Agenda

  • Day 01

    08.30 Registration & Morning Coffee
  • 09.00 Conference Chair’s Welcome & Ice Breaking Session

    Carolyn Camoens, Managing Director, Asia, Hume Brophy

  • 09.30 TRENDS UPDATES

    Latest Social Media Trends You Need to Know in 2020

    • Latest statistics of digital consumption habits – What has changed?
    • Top social media trends that brands can’t afford to ignore
    • Major changes coming to Facebook, Instagram, YouTube in 2020 – Implications for brands?
    • AR, VR, AI, Chatbots: How emerging tech is changing the face of social media engagement

    Julian Chow, Head of Digital, Archetype

  • 10.30 Morning Refreshments & Networking Break
  • 11.00 INTEGRATED COMMUNICATIONS

    How Diageo Develops a 360° Integrated Communications Plan

    • Determining your channel mix: Traditional media vs social media
    • Identifying critical touchpoints: What do brands usually overlook?
    • How to successfully integrate social media into your communications plan
    • How Diageo delivers clear and cohesive messaging across channels

    Stuart La Brooy, Senior Marketing Director & Creative Innovation, Asia, Diageo

  • 12.00 Lunch & Networking Break
  • 13.30 CONTENT STRATEGY

    Skyrocket your Reach & Engagement: eBay’s Winning Content Strategy

    • How to generate buzzworthy content that sparks conversation
    • Planning your content strategy: What works better? When and where?
    • How eBay tailors content for different social platforms
    • Driving organic reach on Facebook, WeChat, Twitter, YouTube and LinkedIn

     Daniel Feiler, Senior Director, Communications, Asia Pacific, eBay

  • 14.30 VIDEO MARKETING

    Grab Attention & Hook Viewers: Secrets from BBC’s Video Marketing Strategy

    • Developing your video content strategy: Critical success factors and pitfalls to avoid
    • How BBC keeps videos interesting while communicating their brand message
    • Short-form vs long-form content: Which is best for your video marketing strategy?
    • How to produce quality videos on a low budget
    • Video amplification strategies to boost viewership
    • Tips and tricks for Facebook Live and IG Story

    Nicola Eliot, Director, BBC StoryWorks APAC, BBC Global News

  • 15.30 Afternoon Refreshments & Networking Break
  • 16.00 INFLUENCER ENGAGEMENT

    Lessons Learnt from Diageo, Four Seasons, foodpanda and Shopee’s Influencer Marketing Strategies

    • How to select the right influencers for your brand?
    • Are micro-influencers always more effective?
    • Dos and don’ts when collaborating with KOLs
    • Tips behind lasting partnerships with influencers
    • How to measure the ROI of your influencer campaigns?

    Moderator:
    Lukas Snioka, Senior Strategist, Digital & Social, Ogilvy

    Panellists:
    Stuart La Brooy, Senior Marketing Director & Creative Innovation, Asia, Diageo
    Vivian Koh,
    Area Director of Public Relations & Content, Asia Pacific, Four Seasons Hotels and Resorts
    Karoline Lem,
    PR & Marketing Manager, foodpanda
    Pan Huiyan, Regional Content and Community Lead, Shopee

  • 17.00 Conference Chair’s Insights & Analysis of the Day’s Proceedings
  • 17.10 End of Day One
  • Day 02

    08.30 Morning Coffee
  • 09.00 Conference Chair’s Opening Remarks & Interactive Charge-Up Session

    Carolyn Camoens, Managing Director, Asia, Hume Brophy

  • 09.30 STORYTELLING

    Tug Hearts & Minds: How Google Emotionally Connects with Gripping Stories

    • Storytelling best practices: Turning dull content into compelling stories
    • Applying powerful angles to differentiate your brand narrative
    • Transmedia storytelling: Telling a consistent story across platforms
    • How Google keeps their brand story fresh and relevant to audiences
    • Interactive storytelling: What works and what doesn’t

    Sandy Tantra, Brand Storyteller, Asia Pacific, Google

  • 10.30 Morning Refreshments & Networking Break
  • 11.00 REPUTATION MANAGEMENT

    Don’t Let it Spiral Out of Control: Combat Negative Comments with Tried & Tested Strategies

    • How to evaluate real sentiment using social listening tools
    • To respond or ignore? Assessing when to respond to negative feedback
    • How to effectively address and clarify fake news, rumours and hoaxes
    • Dos and don’ts when handling negative comments
    • How to turn social media haters into fans

    Lars Voedisch, Principal Consultant, Managing Director, PRecious Communications

  • 12.00 Lunch & Networking Break
  • 13.30 CRISIS COMMUNICATIONS

    Will you Save or Sink your Brand? How Cisco Effectively Responds to a Crisis

    • Critical steps to take to prepare for a crisis
    • Uncover Cisco’s crisis communications plan
    • Responding fast and right: Crafting effective messages to key stakeholders
    • How to control virality and tackle unexpected situations
    • Pitfalls to avoid and lessons learnt from Cisco

    Puneet Pal Singh, Head of Communications, Southeast Asia, Cisco

  • 14.30 INNOVATIVE ENGAGEMENT

    Thinking Out of the Box: How HPE, JLL, WWF and Klook Stand Out from the Clutter

    • What are your top tips to brainstorm for creative ideas?
    • How can brands ensure their innovation resonates with the changing consumer landscape?
    • How do you stand out from competition and communicate your brand message differently?
    • Considering controversial marketing and failed PR stunts, what are some pitfalls to avoid when innovating?

    Moderator:
    Uma Rudd Tan, Creative Director, Weber Shandwick 

    Panellists:
    Abhishek Thakur, Marketing Leader, Asia Pacific Geography Marketing, HPE
    Siddarth Das, Global Director, Digital Engagement, WWF
    Vernia Lim, Public Relations Director, Asia Pacific, JLL
    Sarah Wan, Marketing Lead, Singapore, Klook 

  • 15.30 Afternoon Refreshments & Networking Break
  • 16.00 MEASUREMENT

    What’s the ROI? Evaluating the Success of Your Social Media Efforts

    • Developing an integrated measurement framework across social platforms
    • Identifying the right metrics and KPIs for your social media objectives
    • Strategies to integrate data and analyse data holistically
    • Monitoring and reporting results: Real-time analytics vs long-term social ROI
    • Transforming data into actionable insights: How to use results to optimise your social media strategy

    Lina Marican, Managing Director, Mutant Communications

  • 17.00 Conference Chair’s Insights & Analysis of the Day’s Proceedings
  • 17.10 Close of Conference