Super Early Bird Fee
Register and Pay
by 20 Nov ’20
Early Bird Fee
Register and Pay
by 18 Dec ’20
Regular Fee
Register and Pay
after 18 Dec ’20
Non Singapore-registered companies $995 (SGD) $1,095 (SGD) $1,195 (SGD)
Singapore-registered companies (fees include 7% GST) $1,064.65 (SGD) $1,171.65 (SGD) $1,278.65 (SGD)

 

Group Discount!
Enjoy 10% off when you register for 3 or more OR
For groups of 3, 4th comes for free

IMPORTANT NOTES
  1. Super Early Bird & Early Bird promotion: Discount will only be valid if payment is received by the stipulated date.
  2. Group discount only applies to registrations from the same company, attending the same event. Delegates must register at the same time and be of the same billing source. Only a single invoice will be issued.
  3. 4th comes for free option applies to fee of the lowest value, if applicable.
  4. Only corporate registrations will be accepted.
  5. Participation is limited only to registered delegate and strictly no sharing of access to the Virtual Conference. Pacific Conferences reserves the right to terminate the attendance if this is violated.
  6. Bank charges & taxes are to be borne by registrants, if applicable.
  7. Full payment is mandatory upon registration for access to the conference virtually.
  8. Fee includes event documentation limited to presentation slides only.
  9. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  10. Information provided will be used for event administration and updates on upcoming events. For more details, please visit: http://www.conferences.com.sg/personal-data-protection-statement/

CANCELLATION & REPLACEMENT

A replacement is allowed if registered participants are unable to attend. For cancellations received in writing before 18 Dec 2020, a full refund will be given with a 10% administrative charge. For cancellations received in writing before 11 Jan 2021, a 50% refund will be given together with the event documentation. There will be no refunds for cancellations received after 11 Jan 2021 or “no show” participants. However participants will receive a copy of the event documentation.

In the event of a cancellation, a refund will be made via the original mode of payment and based on the original amount we received. Refund is made based on the prevailing exchange rate and Pacific Conferences shall not be responsible for any foreign exchange currency losses.

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Engagement on Social Media Is Key in an Era of Distrust and Fatigue
In an online space that has become fatigued with content, competition and fake news, it is an opportune time to invigorate the feed with campaigns led by purpose rather than profit.  

Communication is key between brands and their consumers. In today’s day and age, consumers have become more discerning, often seeking authenticity in messaging and a connection with brands. While the social media landscape is volatile with changing algorithms, expectations and consumption habits, more so in the current Covid-19 climate, it is imperative to develop strategies that build relationships, earn conversations and drive behaviour and business results. 

How do you connect on Facebook, Instagram, YouTube, LinkedIn and Twitter?
How do you overcome expanding platforms, changing consumers and growing content?
How do you empathise with, personalise for and always create value for your audience?  

The Way Forward with Authentic Messaging and Genuine Conversations  
Join our 3-day virtual conference as leading social communicators share content strategies, PR best practices and marketing tactics that engage, attract and stand out from the online clutter. Discover the social media touchpoints of today and learn how to create, target and publish engaging content for varied audiences. Understand how to communicate through negative sentiments, fake news and times of crises. Explore ways to repackage information across social channels and encourage calls-to-action. Build meaningful partnerships with influencers, find confidence with COVID-19 recovery strategies, and gain actionable insights from campaign performances.

Conference Highlights

  •  Trends & Updates   Digital consumption habits: Ephemeral content, video marketing and micro communities
     Brand Reputation   Re-writing a new brand narrative based on the New Normal 
     Content Strategy   Creative that converts into context: Content ideation to stand out from clutter
     Social Media Targeting   Content and format consideration for social media: Best practice approaches 
     Crisis Communications   Dismantling a communication manifesto: Models of communication, templates and crisis statements
     Visual Storytelling   Beating fragmented attention spans to connect, resonate and empower
     Influencer Marketing  Alignment between influencers and brands: Picking values and personalities
     Integrated Marketing Communications   Agility in integrating data, creative and media for impact
     Measurement & Optimisation   Data-driven marketing: Using data analytics to fine-tune social media strategy

Benefits of Attending

  • Discover social media touchpoints of the modern-day consumer: Tik Tok, Line & Viber 
  • Perform advanced sentiment analysis on social media posts 
  • Build a social media calendar that strikes an effective balance 
  • Tap into culture and emotion to build actionable personas 
  • Devise crisis communication plans to respond, mitigate and recover 
  • Translate stories into impactful images with photography and video marketing
  • Dissect creative briefs, mobile-first campaigns and influencer co-creation
  • Create strategic value across online and offline communities 
  • Design an integrated and concise measurement infrastructure

 

A Fully Immersive 3-Day Virtual Conference Experience 

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 Hear LIVE presentation on leading case studies and common challenges  Participate in networking opportunities with all virtual participants  Engage in LIVE Q&A and chats during sessions with speakers and peers  Gain access to full
conference materials
 

Speakers

Andréanne Leclerc

Regional Managing Partner, Head of Social, Asia,

Ogilvy

Danny Tan

Senior Vice President,

Omnicom Public Relations Group

Shouvik Prasanna Mukherjee

Executive Creative Director,

Golin

Daniel Young

Chief Digital Officer,

opr Agency

Valerie Loy

Director of Public Relations & Communications,

Four Seasons Hotels & Resorts

Genevieve Hilton

Head of Communications, Asia Pacific,

Lenovo

Daniel Posavac

CEO,

Bonsey Jaden

Manisha Seewal

Chief Marketing Officer,

Carro

Who Should Attend

Mid to senior level executives responsible for Public Relations, Corporate Communications, Social Media, Digital Marketing and Corporate Affairs

 

Agenda

  • Day 01

    08.50 Log-in Time

    Time stated in local Singapore time (GMT+8)

  • 09.00 Chairperson’s Welcome & Ice Breaking Session
  • 09.15 Trends & Updates

    Social Media & PR Outlook in 2021

    • How the pandemic, distrust and clutter will influence PR, social media and marketing in 2021 
    • Digital consumption habits: Ephemeral content, video marketing and micro communities 
    • Social media touchpoints of the modern-day consumer: Tik Tok, Line, Viber, LinkedIn & their changing features 
    • Creating a more targeted and dynamic communication plan for PR professionals with emerging tech 
    • Adopt AI tools such as natural language generation (NLG), speech-to-text and more to make PR more effective 

    Andréanne Leclerc, Regional Managing Partner, Head of Social, Asia, Ogilvy 

  • 10.15 Morning Break
  • 10.30 Integrated Marketing Communications

    Collaborating across Platforms: Critical Touchpoints to Amplify Integrated Experience

    • Understanding IMC: Horizontal, vertical, internal, external and data integration 
    • Building receptive ecosystems: Touchpoints, campaigns and partnerships 
    • Agility in integrating data, creative and media for impact 
    • Determining your optimal communication mix: Facebook, Instagram and YouTube 
    • Creating strategic value across online and offline communities 
  • 11.30 Morning Break
  • 11.45 Brand Reputation

    COVID-19 Recovery Strategy: Navigating the Brand Reputation Risk Landscape

    • Rethinking the customer experience by prioritising safe distancing measures   
    • Finding the right mix of online and offline while instilling confidence at every touchpoint  
    • Re-writing a new brand narrative based on the New Normal   
    • Conducting social listening and re-drafting a sensitive and relevant content strategy     
    • Removing fear and inspiring customers with technology 

    Manisha Seewal, Chief Marketing Officer, Carro

  • 12.45 Chairperson’s Insights & Analysis of the Day’s Proceedings
  • 13.00 End of Day One

  • Day 02

    08.50 Log-in Time

    Time stated in local Singapore time (GMT+8)

  • 09.00 Chairperson’s Opening Remarks & Interactive Charge-Up Session
  • 09.15 Content Strategy

    The Discipline of Content Strategy: How to Inspire Confidence and Ignite Conversations

    • Content with purpose: Brand awareness, engagement and lead generation
    • Creating valuable posts that align with your content goals with predictive data
    • Creative that converts into context: Content ideation to stand out from clutter during trying times
    • How to optimise consumer-generated content on your social platforms for timely and relevant content
    • Implement social listening tools to drive authentic customer conversations and personalisation
    • Building a social media calendar that strikes an effective balance

    Shouvik Prasanna Mukherjee, Executive Creative Director, Golin

  • 10.30 Morning Break
  • 10.45 Social Media Targeting

    How to Deliver High-Attention Audience-Led Brand Campaigns That Cut through the Clutter

    • Brand-led versus audience-led campaigns  
    • Earned creativity – What is it and why does it matter  
    • Beyond demographics – Tapping into culture and emotion to build actionable personas 
    • Content and format consideration for social media – Best practice approaches  
    • Channel planning for brand building   
    • Social media targeting options for Facebook, Instagram and YouTube 
    • Closing the loop – How data can shape strategy and creative 

    Daniel Young, Chief Digital Officer, opr Agency 

  • 11.45 Morning Break
  • 12.00 Crisis Communications

    Communications in Times of Crisis: Why Preparation during a Pandemic Is More Important Than Ever Before

    • Developing and implementing a practical crisis communications plan that really works 
    • Building an end-to-end process all the way from policy through monitoring, response and recovery 
    • Stress-testing your crisis communications systems 
    • Managing multiple stakeholders during a crisis in a hyper-connected world 
    • External crises that impact internal operations: Lessons from the COVID-19 pandemic 

    Genevieve Hilton, Head of Communications, Asia Pacific, Lenovo 

  • 13.00 Chairperson’s Insights & Analysis of the Day’s Proceedings
  • 13.15 End of Day Two

  • Day 03

    08.50 Log-in Time

    Time stated in local Singapore time (GMT+8)

  • 09.00 Chairperson’s Opening Remarks & Interactive Charge-Up Session
  • 09.15 Visual Storytelling

    From Interesting to Impactful: Pinnacles of Visual Storytelling

    • Story-making: Compelling narratives that matter to your audience 
    • Beating fragmented attention spans to connect, resonate and empower 
    • Translating stories into impactful images: Photography, illustration and infographics 
    • Emotional engagement and memory impact: Drive change in subconscious association 
    • Time is money: Video marketing with a smartphone and the smallest budgets 

    Daniel Posavac, CEO, Bonsey Jaden 

  • 10.15 Morning Break
  • 10.30 Influencer Marketing

    Are Influencers Still Influencing? Best Practices in Effective Influencer Marketing Strategies

    • The generation’s new celebrities: Macro vs micro influencers 
    • Alignment between influencers and brands: Picking values and personalities 
    • Strategies for building meaningful partnerships with creators 
    • New angles: Dissecting creative briefs, mobile-first campaigns and influencer co-creation 
    • The price of influence: Measuring the ROI of your influencer campaigns 

    Moderator:
    Danny Tan, Senior Vice President, Omnicom Public Relations Group 

    Panellists:
    Valerie Loy, Director of Public Relations & Communications, Four Seasons Hotels & Resorts 

  • 11.30 Morning Break
  • 11.45 Measurement & Optimisation

    Measuring the Bottom-Line Impact of Your Value Driven Digital Campaigns

    • Conducting a social media content audit on social networks and content
    • Defining KPIs and metrics based on goals: Awareness, engagement, conversions and followers
    • Building an integrated and concise measurement infrastructure
    • Beyond vanity metrics: Social media analytics tools to measure what matters
    • Data-driven marketing: Using data analytics to fine-tune social media strategy
  • 13.00 Chairperson’s Insights & Analysis of the Day’s Proceedings
  • 13.15 Close of Conference