Super Early Bird Fee
Register and Pay
by 4 Jun ’21
Early Bird Fee
Register and Pay
by 2 Jul ’21
Regular Fee
Register and Pay
after 2 Jul ’21
Non Singapore-registered companies $795 (SGD) $895 (SGD) $995 (SGD)
Singapore-registered companies (fees include 7% GST) $850.65 (SGD) $957.65 (SGD) $1,064.65 (SGD)

 

Group Discount!
Enjoy 10% off when you register for 3 or more OR
Register for 5 for the price of 4

IMPORTANT NOTES
  1. Super Early Bird & Early Bird promotion: Discount will only be valid if payment is received by the stipulated date.
  2. Group discount only applies to registrations from the same company, attending the same event. Delegates must register at the same time and be of the same billing source. Only a single invoice will be issued.
  3. Only corporate registrations will be accepted.
  4. Participation is limited only to registered delegate and strictly no sharing of access to the Virtual Workshop. Pacific Conferences reserves the right to terminate the attendance if this is violated.
  5. Bank charges & taxes are to be borne by registrants, if applicable.
  6. Full payment is mandatory upon registration for access to the virtual workshop.
  7. Fee includes event documentation limited to presentation slides only.
  8. The organiser reserves the right to make any amendments that it deems to be in the interest of the event without any notice.
  9. Information provided will be used for event administration and updates on upcoming events. For more details, please visit: http://www.conferences.com.sg/personal-data-protection-statement/

CANCELLATION & REPLACEMENT

A replacement is allowed if registered participants are unable to participate in the virtual workshop. For cancellations received in writing before 2 Jul 2021, a full refund will be given with a 10% administrative charge. For cancellations received in writing before 14 Jul 2021, a 50% refund will be given together with the event documentation. There will be no refunds for cancellations received after 14 Jul 2021 or “no show” participants. However participants will receive a copy of the event documentation.

In the event of a cancellation, a refund will be made via the original mode of payment and based on the original amount we received. Refund is made based on the prevailing exchange rate and Pacific Conferences shall not be responsible for any foreign exchange currency losses.

Create Unique & Captivating Storytelling Experiences on Social Media
Stories are universal, and are very much part of our daily lives. People want to connect to the stories they are told. However, establishing a credible and inspiring voice in a time when rumours and emotions are at an all-time high is not an easy task. Creating experiential brand stories is key, where the brand narrative captures not only the attention, but also the hearts and minds of customers.

In a world overloaded with content online, where a customer’s attention is in heavy demand, how can brand cut through the clutter, get the message across and influence readers on social media?

Don’t Lose the Plot: Craft Brand Stories that Inspire, Influence & Create Impact
Join this 3-day dynamic virtual workshop to examine the strategy behind crafting powerful brand stories that resonate with audiences on social media. Uncover the purpose and role of storytelling. Examine the 3+1 Brand Development Framework to decode great social brand stories. Adopt tips and tools to discover useful market and consumer insights on Google trends, Facebook Insights, Meltwater and more. Learn how to bring stories to life with technology and experiences. Leverage your brand archetype to integrate the story with experiences. Analyse the different levels of experience design and their impacts. Evolve your brand stories across the different stages of user journey and learn how to tell one story on different social platforms. Set the right measurement framework to measure the right objectives.


A Fully Immersive Virtual Workshop Experience 

  • v-icon-01 v-icon-02 v-icon-03 v-icon-04 v-icon-05
     Hear LIVE presentation on leading case studies and common challenges  Get real-time answers to your questions throughout the workshop  Interact with like-minded professionals for dynamic exchange of ideas In-depth sharing during
    1-hour intimate group discussion on Day 3
     Gain access to full workshop materials and handout

     

    Workshop Highlights

    Stories, Feelings and the Social Connection Between Brands and Consumers
    Identify your audience, purpose and relevant KPIs for your brand story

    Decode Great Brand Stories on Social Media
    Uncover what makes a brand story work on different social platforms

    Find a Great Spark to Create a Great Story
    Gather consumer insights with data and social listening tools 

    Make Your Brand Story Social and Experiential
    Evolving from consumer communication to community co-creation
    Case studies: The evolution of Dove, Nike, Netflix, KFC 

    Weave a Captivating Storyline for Social Audiences
    Develop a unique personality and a point of view for your brand
    Brand demonstrations includes (not limited to): Burger King, Old Spice, Maro, SKII  

    Experience Design – Create Meaningful Social Brand Experiences
    Design a meaningful and seamless consumer experience via journey mapping
    Case studies: DHL, Innisfree and more

    The More Relevant The Story, The Better The Results
    The great brand story scorecard – 6 judging criteria and best practices for each criteria

    One Story, Multiple Platforms
    The art of social storytelling: Paid, owned and earned, social platform features, influencer strategy

    Measuring and Optimising For Success
    Examine useful analytic tools: Facebook Insights, Google Analytics and social listening tools

Benefits of Attending

  • Discover the purpose, role and impact of brand storytelling in building connections
  • Uncover the storytelling evolution of Dove, Nike, Netflix, KFC – from stories to 360 customer experience
  • Learn how to obtain consumer insights: Google trends, Facebook Insights, The 7Y Approach
  • Examine insights people relate to with social listening tools: Meltwater, Synthesio, Hyper
  • Craft brand identity using the 12 Archetypes with brand demo from Burger King, Old Spice, SKII
  • Find an opportunity, create solutions then build an ecosystem with lessons learnt from DHL, Innisfree
  • Gain insights into how to tap into other brands to enrich your narrative and expand your reach
  • Assess how to strike a balance between emotional and rational in your brand story
  • Explore how to tell stories across social media platforms, from visual to interactive storytelling
  • Decode the art of social storytelling: Paid, owned, earned, influencer strategy, social platforms
  • Measure and optimise your brand stories using analytic tools: Google Analytics, Facebook Insights
 

Workshop Leaders

Katheryn Lui

Group Head of Strategy, Dentsu

Head of Isobar Consulting Practice, Hong Kong

CE5-isobar1

 

Having lived and breathed Marketing & Advertising for more than 19 years in Australia, Hong Kong and China, Katheryn has worked across a wide spectrum of verticals – from luxury, skincare, automotive, to hospitality, telecom, FMCG and NGOs.

 

Katheryn leads the Strategy and Social teams, delivering on-point strategy for clients, driving engagement through platforms and campaigns, whilst managing the communities of our ever-growing portfolio of clients.

 

Katheryn has been part of Dentsu Aegis Network for more than 5 years and some of her key clients have included:  Hong Kong Disneyland, Marriott International, Van Cleef & Arpels, Vacheron Constantin, Estee Lauder, La Mer, Clinique, Shiseido, Cle de Peau Beaute, Lab Series, Audi, Huawei, Sands China, Danone, FWD Insurance, Hennessy, Chow Sang Sang, UNIQLO, Vitasoy, Zespri.

Nathan Hau

Group Creative Director, Isobar Hong Kong

CE5-isobar1

 

For over a decade Nathan has worked for the advertising industry in Europe, China and Hong Kong. From conceptualizing award-winning marketing campaigns to creating innovative UX/UI experiences for a wide array of sectors, he has led the creative on projects for Swire Hotels, J.P. Morgan, Hong Kong Tourism Board, Vidal Sassoon, ANA and Melco Crown Entertainment.

 

Mainly skilled in the development of big ideas and visual design, Nathan has also teamed up with clients such as Nike, LEGO, Hugo Boss, Estée Lauder, P&G, ASUS, Jägermeister, Hong Kong Land, Las Vegas Sands, HSBC, Volkswagen and McDonald’s.

Who Should Attend

Mid to senior level executives responsible for Branding, Digital Marketing, Communications, Social Media, Digital Storytelling

 

Agenda

  • Log-in Time: 8.50 am
    Day 1 & 2: 9.00 am – 1.00 pm(There will be short breaks allocated at appropriate intervals.)
    Day 3: Intimate group consultation between 9.00am – 1.00pm
    *Time stated in local Singapore time.

  • Day 01

    Session 1: Stories, Feelings and the Social Connection Between Brands and Consumers

    • The science behind why people love a good story
    • The purpose and role of storytelling
    • The impact of Brand Narrative
    • Who is your audience and why?
    • When is a story successful?
  • Session 2: Decode Great Brand Stories on Social Media

    • What makes a brand story work on social media?
    • Deep dive into the mechanics of proven brand stories
    • The 3+1 Brand Development Framework with various case studies
  • Session 3: Find a Great Spark to Create a Great Story

    • The difference between facts and insights
    • Tips and tools to discover market and consumers insights
    • Obtaining consumer insights and where to find them:
      • Google trends
      • Facebook Insights
      • The 7Y Approach
    • Data tools which big brands use for discovering market and consumer insights
      • Social listening tools:
        • Meltwater
        • Synthesio
        • Hyper
  • Session 4: Make Your Brand Story Social and Experiential

    • Storytelling Evolution – from stories to 360 customer experience
    • Deep dive into Brand Storytelling Ecosystem Framework
    • How to bring stories to life with technology and experiences
    • Evolving from consumer communication to community co-creation
    • Case studies: The evolution of Dove, Nike, Netflix, KFC
  • Day 02

    Session 5: Weave a Captivating Storyline for Social Audiences

    • Have a unique personality and a point of view
    • Brand identity: The 12 Archetypes
    • How to leverage your brand archetype to integrate the story with the experiences
    • Brand demonstrations includes (not limited to): Burger King, Old Spice, Maro, SKII
  • Session 6: Experience Design - Create Meaningful Social Brand Experiences

    • Understanding the different levels of experience design and their impacts
    • Design a meaningful and seamless consumer experience via journey mapping
    • An opportunity vs a solution
    • Stories and touchpoints – the Ecosystem
    • Tap into other brands to enrich your narrative and expand your reach
    • Case studies: DHL, Innisfree and more
  • Session 7: The More Relevant The Story, The Better The Results

    • Evolve your brand stories across the different stages of user journey
    • How to strike a balance between emotional and rational in your brand story
    • The great brand story scorecard – 6 judging criteria and best practices for each criteria
  • Session 8: One Story, Multiple Platforms

    • How to tell stories across different social platforms
    • Looking into the latest digital trends – platforms, technologies and formats
    • From visual to interactive storytelling
    • The art of social storytelling:
      • Paid, owned and earned (Social channels and roles)
      • Using social platform features to co-create your brand stories
      • Influencer strategy
  • Session 9: Measuring and Optimising For Success

    • Setting the right measurement framework to measure the right objectives
    • Useful analytic tools:
      • Facebook Insights
      • Social listening tools
      • Google Analytics
  • Day 03

    There will be 1-hour intimate group discussion sessions with the workshop leaders on Day 3. This in-depth and interactive session will provide delegates with the opportunity to ask questions regarding the learnings from Day 1 and 2, and/or any specific challenge on social media brand storytelling within their organisation. More details will be given nearer to the date.