Super Early Bird Fee

Register and Pay
by 1 June '18

Early Bird Fee

Register and Pay
by 29 June '18

Regular Fee

Register and Pay
after 29 June '18

$1,995.00(SGD) $2,195.00(SGD) $2,395.00(SGD)

Group Discount! Enjoy 10% off when you register for 3 or more
or
For groups of 3, 4th comes for free

Fees are subject to 7% GST for all Singapore registered companies

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by stipulated date.
  2. Group Discount only applies to registrations from the same company registering at the same time, issued in a single invoice and of the same billing source.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability at the event and with immediate full payment.
  7. Fee includes lunch, refreshments and documentation.
  8. The organiser reserves the right to make any amendments that it deems to be in the interests of the event without any notice.
  9. Information provided will be used for event administration and updates on upcoming events. For more details, please visit: http://www.conferences.com.sg/personal-data-protection-statement/

CANCELLATION & REPLACEMENT

A replacement is welcome if you are unable to attend. A full refund less 10% administrative charge will be issued for cancellation received in writing by 6 Jul 2018. A 50% refund and a set of documentation will be issued for cancellation received by 13 Jul 2018. Regrettably, no refund will be issued for cancellation received after 13 Jul 2018 or for “no show” participant. You will however receive a set of documentation.

Knorr’s “taste like home” wasn’t going to fly with young consumers.
Tapping on millennials’ attraction to someone who loved the same flavours,
Knorr played cupid on camera, pairing single strangers with shared tastes,
transforming flavour into a recipe for love.

Knorr’s #LoveAtFirstTaste* video campaign didn’t just triple ad exposure.
It bonded with millennials.

Are your Videos Emotionally Connecting with your Target Audience?

Join us at this exciting 2-day conference, as leading practitioners and award-winning agencies unveil innovative strategies to reignite audience excitement in your videos. Uncover the best-kept secrets to grab viewer attention within the first 5 seconds and keep audience glued till the end. Find out the latest strategies to boost views on Facebook and Instagram and juice the most out of your YouTube channel. Discover how to produce creative videos with limited resources and measure the effectiveness of your visual efforts.


Conference Highlights

    • Hottest video trends on the Big 3: YouTube, FB, Instagram
    • Video marketing strategy: Turning “boring” into “sizzling”
    • Brand storytelling: Is your brand the hero?
    • Pumping out attention-grabbing videos
    • Cracking Facebook & Instagram’s algorithm
    • Mastering YouTube: Improving view-through rates
    • Tackling limited manpower, budget, resources
    • Measuring the ROI of your video campaigns
    • A budget-friendly guide to video production

Benefits of Attending

  • Be updated with what video content is trending among viewers today
  • Determine how to use visual storytelling as a tool to convey your brand
  • Gain insights into how to consistently keep your video content authentic
  • Take away classical storytelling frameworks to create compelling narratives
  • Examine how to elicit emotion and develop “feel good” factors in your videos
  • Learn how to use a variety of styles in your videos to increase engagement
  • Discover how to brainstorm for fresh ideas and come up with a storyline quick
  • Find out how to tackle multiple stakeholder inputs and changing creative direction
  • Hear Facebook and Instagram hacks that all video marketers need to know
  • Analyse how to improve view-through rates on YouTube and boost reach
  • Pick up tips to film on a mobile and free, easy-to-use editing tools for noobs
  • Chart views and drop-off rates to evaluate your video marketing strategy
 

Speakers

Harish Agarwal

VP & Head of Marketing,

Prudential

Sharliza Rahman

Vice President - Group Strategic Marketing and Communications,

DBS

Cheryl Han

Head of Marketing & Communications,

DHL eCommerce

Wu Ying Ying

Regional Head of Communications,

ShopBack

Jason Huan

Chief Marketing Officer,

Lazada

Baijayanti Chatterjee Chadha

Digital Marketing Director,

Digital River

Douglas White

CEO,

PRDA

Jessica Beaton

Head of Business,

dentsu X

Johanan Sen

Head of Strategy,

dentsu X

Miguel Bernas

Independent Media & Marketing Consultant

Uma Rudd Tan

Creative Director

Past Delegate Testimonials

Good way to update knowledge and catch up with the latest trends, fill in knowledge gaps and get advice from the experts

The good variety of speakers, who each presented valuable and useful insights from their respective fields

Focused content that’s relevant and interesting

Good programme flow. Have a better understanding of how video works

Interesting and engaging presentations! None of the usual clichés and insightful

Who Should Attend

Mid to Senior Level Executives responsible for Social Media, Digital Marketing, Marketing, Communications, Video Production, Video Editing

 

Agenda

  • Day 01

    08:30 Registration & Morning Coffee
  • 09:00 Chairperson’s Welcome & Ice Breaking Session
  • 09:30

    Hottest Video Trends on the Big Three (YouTube, Facebook, Instagram)

    • What’s trending in video content: Branded, organic, editorial
    • Latest statistics on audience viewing behaviour (topic, format, length, style, timing etc.)
    • New social media features you can’t miss: YouTube Reel, Facebook Creator App, Instagram’s ‘Stories Highlights & Archive’
    • How can brands keep up with what’s trending and act on it fast?
    • What’s up and coming in video marketing? How can brands best prepare for them?

    Johanan Sen, Head of Strategy, dentsu X

  • 10:30 Morning Refreshment & Networking Break
  • 11:00

    Your Brand can be Sexy! How ShopBack Transforms “Boring” into "Sizzling" Videos

    • How ShopBack uses visual storytelling as a tool to convey its brand
    • How to package your story to achieve your brand objectives
    • Finding the right balance of brand messaging and storytelling for optimal results
    • Condensing your brand story into “snackable” messages
    • Integrating video into your marketing strategy: Dos and don’ts

    Wu Ying Ying, Regional Head of Communications, ShopBack

  • 12:00 Lunch & Networking Break
  • 13:30

    Brand Storytelling: Why your Brand should NOT be the Hero

    • Industry disruption: Winning attention in the age of infinite content
    • Lessons from Hollywood: Classical storytelling frameworks and character archetypes
    • A simple guide to transmedia storytelling
    • Re-thinking Marketing: The brand’s rightful role in storytelling and owning the audience
    • Video storytelling case studies from Visa, Intel and more

    Miguel Bernas, Independent Media & Marketing Consultant; Board Member, Asia Content Marketing Association

  • 14:30

    Strike it Big! Flex your Creative Muscles & Pump out Attention-Grabbing Videos

    • Examining the anatomy of viral videos
    • Conceptualising your videos: Brainstorming for original and fresh ideas
    • Efficient content development: How can you come up with a storyline quick?
    • Eliciting emotion and developing “feel good” factors in your videos
    • How to convert image or text content into video form for social platforms?

     Harish Agarwal, VP & Head of Marketing, Prudential

  • 15:30 Afternoon Refreshments & Networking Break
  • 16:00

    Tackling Internal Challenges

    • Outsourcing video production vs. in-house: What are the pros and cons?
    • Pitfalls to avoid when sourcing for a creative agency
    • Multiple stakeholder inputs: What to do when the creative direction keeps changing?
    • How to optimise your limited resources, manpower and budget?
    • Tips on getting management buy-in for bigger budgets

    Panellists:
    Cheryl Han, Director – Marketing & Communications, DHL eCommerce
    Sharliza Rahman,
    Vice President – Group Strategic Marketing and Communications, DBS
    Jason Huan,
    Chief Marketing Officer, Lazada

  • 17:00 Chairperson’s Insights & Analysis of the Day’s Proceedings
  • 17:10 End of Day One
  • Day 02

    09:00 Chairman’s Opening Remarks & Interactive Charge-Up Session

    Douglas White, CEO, PRDA

  • 09:30

    Cracking Facebook & Instagram: Strategies to Boost Views & Engagement

    • Inside the Facebook and Instagram algorithm: All the updates you need to know
    • How to beat Facebook and Instagram’s declining organic reach and increase viewership
    • Boosting your website traffic with Facebook and Instagram Live
    • Facebook and Instagram hacks that all video marketers need to know
    • Creating Facebook and Instagram video ad campaigns that really convert

    Douglas White, CEO, PRDA

  • 10:30 Morning Refreshments & Networking Break
  • 11:00

    Mastering YouTube: Juicing the most out of your Channel

    • How does YouTube’s algorithm work?
    • Strategies to boost your organic reach on YouTube
    • Best practices to improve view-through rates
    • Driving traffic: Ins-and-outs of YouTube
    • Optimising your YouTube strategies

    Jessica Beaton, Head of Business, dentsu X

     

  • 12:00 Lunch & Networking Break
  • 13:30

    Best-Kept Secrets for Boosting Views & Engagement

    • How to keep up with what’s trending among audiences
    • Increasing subscribers and growing your community: Tips and tricks
    • How to consistently keep your video content authentic and fresh
    • What makes a video shareable?
    • Improving viewer completion rates: Critical success factors and pitfalls to avoid

    Uma Rudd Tan, Creative Director

  • 14:30

    Measuring the Effectiveness of your Videos

    • Charting the effectiveness of views and drop-off rates
    • Tracking the right KPIs that align with marketing objectives
    • What are some free and paid measurement tools?
    • Translating key metrics into measuring audience reaction and call to action
    • Where to go from here: How can data help me improve my video strategy?

    Baijayanti Chatterjee Chadha, Digital Marketing Director, Digital River

  • 15:30 Afternoon Refreshments & Networking Break
  • 16:00

    Tight Purse Strings? A Budget-Friendly Guide to Video Production

    • Video production: Top low-cost hacks
    • Filming on a mobile: Tips and tricks
    • Free, easy-to-use editing tools for noobs
    • Live stream like a pro
  • 17:00 Chairman’s Insights & Analysis
  • 17:10 Close of Conference

*https://www.campaignlive.co.uk/article/case-study-knorrs-love-first-taste-bonded-brand-millennials/1430457