Call for papers !!

Why Are We Doing This?             Increasing Choices and Competition. Higher Consumer Expectations. Shorter Attention Span. Less Time.

These are recurring problems that companies are trying to overcome today. Increasingly, marketers are looking for ways to interact with consumers on multiple levels, and the direction points towards Experiential Marketing.

To us, Experiential Marketing is philosophy, concept, art and strategy, all rolled into one. With Experiential Marketing, marketers are able to connect with consumers emotionally through personal and relevant experiences that engage their consumers meaningfully. More importantly, when the experiences elicit logical thought and rational responses, it translates to a higher recall and the formation of an attachment to the brand. The brand naturally differentiates itself from its competitors, surpasses consumer expectations and occupies an undeniable place in the consumer’s heart.

Given today’s marketing context and challenges, more and more marketers believe that Experiential is the way to go.

What Do We Intend To Do?

We aim to provide a platform specially designed to cultivate the exchange of ideas and knowledge among industry professionals, with the hopes that both speakers and delegates alike will gain more expertise in riding the Experiential wave.

As this conference will be case study-intensive, we are looking for speakers who can share fresh insights and practical examples that demonstrate application of principles and strategies (i.e. ‘how to achieve’ as opposed to ‘what has been achieved’). We believe the key ingredient that delegates look out for in a successful presenter is the sharing of his invaluable experience that will add value to their companies.

Who Will Be Coming?

This conference has been specially researched and designed for CMOs, Vice-Presidents, Directors, GMs, Specialists and Heads of Marketing and Marketing Communications from local and regional companies who are engaging in or looking into Experiential Marketing. 

Best Regards,                                                                                    
 

Kok Yin Yin (Miss) Conference Producer Pacific Conferences Pte Ltd