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EVENT OVERVIEW

 

“Luxury is Experiences Money cannot Buy”*
- Alexandre Ricard, Chairman and CEO, Pernod Ricard

No longer driven by high price points and iconic labels,
modern luxury consumers crave for uniqueness, meaning and experiences.
They value personalised touches and authentic connections,
demand seamless online-to-offline brand interactions,
and seek to share experiences as a social currency.

From Conspicuous Consumption to Meaningful Experiences:
Can you Woo the Evolving Luxury Consumers?

Join us at this exciting event to acquire practical strategies to create personalised, immersive brand experiences that resonate with digitally-savvy luxury consumers today. Gather insights on how Marriott leverages on brand storytelling to communicate brand heritage and evoke inspirational emotions. Discover how Sephora utilises data to customise experiences and drive intimacy. Hear Dream Cruises, Bluebell Group, Lightfoot Travel, Luxify.com and more debate on critical issues including luxury consumer insights, balancing exclusivity and accessibility, mobile and eCommerce, emerging technologies and more. Don't miss the chance to learn how to develop effective CRM strategies that can help to sustain brand loyalty in the increasingly crowded luxury space.

 

Hear Best Practices & Pitfalls to Avoid from:

Tony Chow,
Creative & Content Marketing Director, APAC,
Marriott International

Chris Walls,
Head of CRM,
Sephora Digital

Eric Leong,
Vice President – Brand Marketing & Communications,
Dream Cruises

Benoit Lavaud,
Group Digital Director,
Bluebell Group

Steve Edo,
CEO/Founder,
Pure Entertainment Group

Vicky Pester,
Head of Commercial,
Lightfoot Travel

Alexis Zirah,
Co-Founder & CEO,
Luxify.com

Amrita Banta,
Managing Director,
Agility Research & Strategy

Julien Gaubert-Molina,
Managing Director Hong Kong & Business Development Director Greater China,
SAME SAME but different

Paul Hicks,
CEO,
GHC Asia

Vanessa Radd,
Head, Business Development and Partnerships, APAC,
Holition

Florine Eppe Beauloye,
Co-founder & CEO,
mOOnshot digital

*Certain case studies will be presented at a single venue only.

 

Event Highlights

Luxury Market Trends

Shift in spending preference & consumer insights

Exclusivity vs. Accessibility

How to ensure digital platforms will not dilute brand prestige?

Brand Storytelling

Craft compelling content based on brand heritage & culture

Utilising Data

Anticipating consumers’ needs & wants

Mobile & eCommerce

How to translate offline purchase experiences to online?

Emerging technologies

Live-streaming, augmented reality: What works?

Effective CRM Strategies

Robust framework, social CRM, measuring effectiveness

 

Benefits of Attending

  • Examine how Marriott translates existing brand narratives to different content formats

  • Gain insights into how Sephora drives brand loyalty through tailored experiences

  • Hear how Dream Cruises leverages on 360 videos to create immersive brand experiences

  • Discover how Bluebell Group, Lightfoot Travel balance between aspiration and accessibility

  • Analyse in-depth consumer insights across demographics (Gen X vs. Gen Y) and geographies

  • Assess the rise of the affluent millennial: Influencing purpose, prestige and the new luxury

  • Pick up tips on how to manage brand content across owned, paid and earned media channels

  • Find out about Asia's mobile and eCommerce landscape and the “see-now, buy-now” phenomenon

  • Grasp how to integrate CRM strategies globally to appeal to globetrotting luxury spenders

  • Evaluate the types of emerging technologies available and determine their suitability

  • Discuss how to drive loyalty in luxury spenders and build brand equity with increased competition

  • Acquire step-by-step guidelines to design a robust CRM strategy: Key considerations and tactics

What Past Delegates Have Said

“Very comprehensive reviews of tools & strategies on digital marketing.”

“Fantastic overview on Digital Luxury Marketing! Very interesting with real case studies.”

“Lots of good brand examples.”

 

Who Should Attend

Senior Executives responsible for Digital Marketing, Marketing, Branding, CRM, Loyalty, eCommerce, Communications across luxury categories including Retail, Fashion, Wines & Spirits, Health & Beauty, Automobile, Real Estate, Hospitality, Wealth Management, Private Banking, and Media industries

 

To register, click here

*A. Mahajan (Sep 25th, 2016) Luxury is experiences money cannot buy. Retrieved on 16 February 2017, from http://www.businesstoday.in/magazine/features/luxury-is-experiences-money-cannot-buy/story/236889.html

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