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WORKSHOP OVERVIEW

 

Feeling Stuck, Uninspired, Boring?

Consumers want to be delighted.
Employees want to be motivated.
The community wants to be excited.

But creating that novel engagement programme or unique brand experience doesn’t always come naturally.

How do you get your creative juices flowing?
Can you empathise with audience feelings and frustrations?
Are you able to unlock fresh revelation?
Can you brainstorm with your team to spark imaginative possibilities?
How do you pick the most innovative solution?

Unleash your Creativity to Accelerate Business Performance

Join us at this 1-day hands-on workshop to acquire techniques and tools to think out of the box and develop creative solutions to problems. Master the Design Thinking framework (a contemporary creative innovation method) and pick up strategies to frame problems, generate original ideas, prototype, and select the best idea. Learn how to apply agile problem solving and adaptive innovation in today’s fast-paced world. Don’t miss the chance to employ the LEGOŽ SERIOUS PLAYŽ methodology to engage your team’s imagination and improve workplace collaboration and communication.

Unique Features

  • Collaborative, fun, interactive, imaginative

  • Come prepared to share your creativity and innovation challenges so together we can tackle them!

  • Experiential learning with plenty of practical, hands-on exercises

  • Practical commercial examples for real-world learning

  • 4 active sessions combining thinking, making, and reflecting (reflective learners are more likely to retain content, making sure it sticks beyond the training day!)

  • Participants will take home a LEGOŽ SERIOUS PLAYŽ Starter Kit

Workshop Leader

 

Tracey Hamilton, Media, Marketing, Creativity & Innovation, Lady Group

Tracey is one of the very few who has senior level experience working in media, creative, client, and consulting organisations. She has had a successful career solving commercial business problems creatively for the world’s top blue chip firms. Now she provides agile consulting, creativity and innovation training, creative problem solving workshops to individuals and firms looking to grow, fast.

Most recently, Tracey was contractor, Business Marketing lead, Facebook APAC. Before this, Tracey served as Head of Consulting/ Global Strategy lead at premier agency, Bartle Bogle Hegarty (BBH), where she co-created training, marketing programs, products, services and experiences for multinational companies, (including Unilever, Google, Facebook, Bosch), scaling regional brands and a Singapore-based start-ups (Reebonz.com, Skin Inc, Space Sweepers).

Prior to this, Tracey spent the past 18+ years in Vice President, Global and Regional Strategy roles, working in networked advertising agencies (Omnicom, Publicis Groupe, Dentsu Aegis) helping global brands (General Motors, Corona, LVMH, J&J, Standard Chartered Bank, and more) develop their worldwide, regional and localised strategies spanning industries, markets, cultures, segments and channels.

What Tracey’s Clients Have to Say

“Tracey is a breath of fresh air. (She) is an out of the box thinker. I found her practical examples imaginative and original.”

“I enjoyed the content.
I’ve already used some of techniques to solve a problem at work!

“We really enjoyed the day’s training, the
hands-on was very fun.”

Tracey excels in this rare ability to combine solid thinking process and valuable creativity. We learnt so much.”

Benefits of Attending

  • Tackle your personal barriers and build creative confidence

  • Discover how to effectively collaborate and brainstorm with your team

  • Learn how to understand user needs to design relevant creative solutions

  • Employ divergent thinking to explore different possible solutions

  • Understand how to get inspiration and where to find it

  • Analyse how to generate the best ideas during the ideation process

  • Find out how to use convergent thinking to pick the best ideas

  • Assess the strengths and weaknesses of new solutions through prototyping

  • Acquire strategies in agile problem solving and adaptive innovation

  • Pick up tips to creating your own creativity and innovation toolkit

Who Should Attend

Mid to Senior Level Executives responsible for:

  • Building brand identity and customer strategy

  • Developing user experiences and new product innovations

  • Increasing employee engagement and building a shared vision

  • Community and stakeholder engagement

  • Organisational development and change management

Business professionals looking to improve their collaborative, communication and creativity skills may also attend this training.

PIC Applicable to Singapore Registered Companies.

To register, click here

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