10% Discount for Members of Public Relations Consultants of Malaysia (PRCA Malaysia)   So many of us are on a dozen social media platforms, but are we truly reaping the benefits of our social media presence? Amidst the mad rush to go social, corporations struggle to create and sustain effective PR efforts in the overcrowded social media landscape. The new key to success lies in the clever optimisation of chosen platforms to create meaningful conversations with our stakeholders. Beyond simple adoption, we must also go further to review existing corporate and communications frameworks for the seamless integration of social media. Brace yourself, for we have progressed to a whole new stage in social media and PR.   What more can your current social media platforms do for your communication plans? How do you reconstruct your PR strategies with a smarter focus on social media? Can you go beyond impressions and obtain real results with your social media PR efforts?   With these new challenges in mind, the Social Media & PR 2012 Conference will provide fresh and practical insights to the advancement of social media PR strategies in the region. Learn from the best case studies of prominent organisations that have succeeded on social media in Asia:   Also featuring case studies from Nokia, Golden Village, and the entertainment, FMCG, IT, telecommunications and logistics industries.   PROGRAMME HIGHLIGHTS Social Media in Asia Insights on Asia's social media usage for effective regional PR Brand Engagement Tips on engaging stakeholders with social media in different markets Issues Monitoring Maintain a reliable and useful gauge of online sentiments towards your brand Social Media Integration Revamp communication frameworks with a smarter focus on social media Executive Corporate Branding Prominent internal personalities on social media to bolster corporate image Media Relations A new media relations approach & the social media press release Crisis Management Integrated usage of traditional and social media for online & offline crises Internal Communications Develop customised internal social networks for employee engagement B2B PR Opportunities in the B2B landscape with social media PR Measurement Relevant metrics to benchmark the success of social media PR efforts Social Media Pitfalls Risks of an over-reliance on social media & its suitability for every industry   For Detailed Programme & Fee, please visit http://conferences.com.sg/s1395-spr14-62a-c.pdf     To Register (Additional 10% discount for groups of 3 or more)   To Enquire Ms Elaine Dang Tel: (65) 6592 7366 Fax: (65) 6338 6702 elaine@conferences.com.sg   To Partner / Sponsor Ms Shakirah Djuanda Tel: (65) 6592 7365 Fax: (65) 6338 6702 shakirah@conferences.com.sg          Our Upcoming Events (Please click on the following or visit  http://www.conferences.com.sg) Integrated Social Media Marketing Conference, 6 - 7 Feb 2012, Singapore / 9 - 10 Feb 2012, Hong Kong Best Practices for Corporate Counsel Conference,13 - 14 Feb 2012, Singapore / 16 - 17 Feb 2012, Hong Kong Pharma Product & Brand Marketing in Asia 2012, 20 - 21 Feb 2012, Singapore Mobile Marketing in Indonesia Conference, 23 - 24 Feb 2012, Jakarta, Indonesia Integrated Marketing and Communications for Higher Education Providers Workshop, 27 - 28 Feb 2012, Singapore / 1 - 2 Mar 2012, Hong Kong Marketing Measurement in Vietnam Seminar, 1 - 2 Mar 2012, Ho Chi Minh City, Vietnam Social Media & PR 2012 Conference, 5 - 6 Mar 2012, Singapore / 8 - 9 Mar 2012, Hong Kong Digital Branding Conference, 12 - 13 Mar 2012, Singapore / 15 - 16 Mar 2012, Hong Kong Social CRM Workshop, 9 - 10 Apr 2012, Singapore / 12 - 13 Apr 2012, Hong Kong Cost Management and Performance Measurement for the Finance Function Workshop, 19 - 20 Apr 2012, Singapore / 23 - 24 Apr 2012, Hong Kong Integrated Marketing Communications Conference, 26 - 27 Apr 2012, Jakarta, Indonesia This email communicates our upcoming conferences which we deem may be of interest to you. Join Pacific Conferences mailing list to enjoy early bird rates, special promos & updates on our upcoming events. This email is distributed by Public Relations Consultants of Malaysia. Thank you. Copyright © 2012 Pacific Conferences Pte Ltd.                                        Privacy Statement (Registration No : 200004188G)