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EVENT OVERVIEW

 

Hot Social Trends. New Engagement Strategies.
Are you on your toes?

Visual storytelling has taken the PR world by storm –
Are you using visual content in your press releases to elevate your brand?

Rise of online influencers on Instagram, Twitter, YouTube –
Do you know how to engage thought leaders to build trust & credibility?

Live streaming is making a splash with Facebook Live & Periscope –
Can you leverage on new social tools for your crisis communications?

Today’s social PR landscape is evolving at breakneck speed. PR professionals are now challenged to adapt and constantly reinvent their PR tactics while integrating traditional and social channels to maximise stakeholder engagement, increasing brand value through compelling content, and managing crises to safeguard corporate reputation.

Can you Drive a Holistic 360 PR Strategy?

Join us at this exciting 2-day conference to acquire best practices and new strategies to effectively use social media to maximise stakeholder engagement. Hear from DHL, Diageo, Sony, HSBC, Electrolux, Hong Kong Airlines, Langham Hospitality Group on the dos and don’ts to successfully integrate traditional and social media platforms for holistic communications. Discover how Visa, Nestle, Alcon, Cargotec, SMRT, Temasek, PSB Academy and more tackle pressing issues including content creation, visual storytelling, social media strategy, media relations, influencer engagement and more. Don’t miss the chance to gain insights into the lessons learnt from BASF in mitigating social media risks and crisis handling.

 

Hear Best Practices & Pitfalls to Avoid with
Case Studies & Insights from:

Belinda Tan,
Vice President & Head, Corporate Communications and Responsibility, AP/ EEMEA,

DHL


Audrey Mok,
Head of Corporate Communications,
Sony Electronics Asia Pacific

Grace Tan,
Director, Corporate Relations, Singapore, Malaysia and Brunei,
Visa

Sylvia Chim,
Head of Corporate Communications – Asian Markets,
Diageo

Abby Guthkelch,
Global Head of Social Media Engagement,
HSBC

Tin-tin Siapno,
Head of Marketing Communications,
Nestle Hong Kong Ltd

Genevieve Hilton,
Head of External Communications, Asia Pacific,
BASF

Vivienne Gan,
Vice President, Global Public Relations,
Langham Hospitality Group


Frazer Neo Macken,
Vice President Communications Asia Pacific,
Electrolux Asia Pacific

Beth Boswell,
Head of Communications, Asia & Russia,
Alcon

Shushu Zhang,
Vice President, Kalmar China,
Cargotec Asia Limited

Ming Chan,
General Manager, Corporate Communications,
Hong Kong Airlines

Jean Pham,
Lead, New Media, Corporate Marketing & Communications,
SMRT Corporation Ltd

Marcus Loh,
Vice President, Marketing and Corporate Communication,
PSB Academy

Rachel Catanach,
President & Senior Partner,
Greater China, FleishmanHillard

Michelle Tham,
Managing Director,
Hill+Knowlton Strategies

Shouvik Prasanna Mukherjee,
Executive Creative Director,
Golin

John Bailey,
Partner, Managing Director,
Ketchum Singapore

Rosemary Merz,
Vice President & Managing Consultant,
Text100

Mark Worthington,
Partner & Managing Director – Singapore,
Bell Pottinger

Chris Plowman,
Senior Vice President and Partner,
BlueCurrent Group

James Hacking,
Senior Vice President and Lead,
BlueCurrent Group

Angie Schneider,
Partner and President, Asia Pacific Region,
Porter Novelli

Sam Turvey,
Partner & Managing Director,
Bell Pottinger

Puneet Pal Singh,
Partner,
Bell Pottinger

Kathy O’Brien,
Managing Director,
Red Shoe Communications

 

 

 

*Certain case studies will be presented at a single venue only.

 

Event Highlights

Trends Update

Today’s stakeholders, latest platforms, best ways to reach out

Social Media Strategy

Assessing objectives, selecting platforms, allocating resources

Integrated Communications

Determining the right mix, differentiating content types

Content Strategy

Adopting an overall content strategy across online platforms

Content Creation

Creating compelling content, adapting to platforms

Visual Storytelling

Assessing visual content types, determining suitability for brand story

Media Relations

Leveraging social media, building relationships, tailoring your pitch

Influencers & Thought Leaders

Identifying the right ones, maintaining long-term partnership

Reputational Risk

Assessing risks, monitoring online sentiments, establishing protocols

Crisis Management

Degrees of crisis severity, response framework

 

Benefits of Attending

  • Discover how SMRT develops a sustainable long term strategy in the fast changing social media landscape

  • Learn from DHL, Diageo, Electrolux, Sony on how to align brand messages across media platforms

  • Analyse how HSBC, HK Airlines, Langham Hospitality Group integrate various channels effectively

  • Gain insights into how Visa analyses audience behaviour to determine & tailor relevant content

  • Hear from Alcon & PSB Academy on how to frame influencer content to create conversations

  • Pick up tips from BASF on assessing when & how to respond to negative feedback

  • Find out how Temasek develops a robust & detailed content calendar & assess the right frequency to share

  • Evaluate how Nestle maintains a clear and consistent brand personality and voice

  • Understand how Cargotec generates effective social content for employee engagement

  • Explore how to leverage Facebook Live, Instagram Stories, Snapchat & more for your PR efforts

  • Identify the key elements to produce engaging videos & interesting infographics

  • Assess how to manage various stakeholders’ expectations in real time when a crisis strikes

  • Examine how to align crisis responses across online & offline channels to rebuild trust

What Our Past Delegates Have Said

“The value of this social media conference is to be abreast with the trends, to learn best practices and benchmark from what leading organisations are doing.”

“The insights shared by content experts help to provide deeper context in issues corporate communication professionals have to deal with in our role. It has been a fruitful 2 days!”

“This conference helped a lot in expanding my knowledge in Social Media & PR. The diversity of the topics contributed a lot in giving me a 360 look of how to manage social media for my company.”

Insightful and candid sharing by the speakers. I’ve learnt some interesting approaches/concepts which will be useful in my area of work.”

Line-up of speakers was great, and they focused on case studies from different industries.”

 

Who Should Attend

This event is designed exclusively for Senior-Level Communications Executives from MNCs, regional and large local establishments from the private and public sector

 

To register, click here
 

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