WORKSHOP OVERVIEW

Build up your Brand to be a Leader in your Field, a King in your Category!   The emergence of new Asian economic tigers like China and India is presenting exciting opportunities to companies looking to export products and services to these huge markets. However, these opportunities also bring with them powerful threats from aggressive home-grown companies that not only already have the twin advantages of larger domestic markets and lower cost structures, but are also increasingly recognising the importance of brand building.   The enterprise of today thus has a very small and rapidly closing window of opportunity to capitalise on these emerging opportunities and counter the attendant threats. In order to achieve these twin goals, companies need to build world class brands that can dominate the categories that they compete in, as in the case of IBM, HP, Xerox, Boeing and Otis which are privileged leaders in their respective market category of corporate computers, printers, photo-copiers, jumbo sets and elevators. According to BusinessWeek’s 2007 ranking of the Top Global 100 brands, less than 10 were Asian. Of these, none were known for their B2B products. Although Asia has many companies that can be considered world class in terms of management, productivity, efficiency and quality, many companies have yet to make the jump from being world class companies to being world class brands.   If you want to compete internationally, do not miss this 1-day B2B Branding workshop which will show you the “how-tos” in building a strong B2B brand that will result in positive perception. You will be able to take away strategic tools which will help you to use positive perception advantage to drive buying behaviour. Hear real-life case studies and innovative ideas that will help you to differentiate against competitors, expand market share and achieve higher ROI and ROC (Return on Customer). Hurry, sign up now!     B2B Industry Cases Featured in this Workshop include:   • Business Services • Commodities Trading • Construction & Real Estate • Electronics Manufacturing • Energy • Information Technology • Medical & Healthcare • Oil & Gas • Petrochemicals • Pharmaceutical • Precision Engineering • Transport & Logistics

You’ll be EQUIPPED on HOW TO:   • Build a strong B2B brand that will result in a positive perception • Drive buying behaviour through your brand strategies • Identify global customer purchasing patterns • Position yourself in the highly competitive B2B business world by differentiation capabilities • Structure a branding project • Create a powerful communications strategy to win the marketing communications war

 

Who Should Attend

 

B2B Marketing Directors, VPs, Heads of Departments & Senior Managers with responsibilities in

 

Corporate/Enterprise Marketing, Strategic Marketing, Advertising, Brand Management, Business Development & Account Management, Sales, Channel Strategy, Advertising & Promotions, CRM & Marketing databases, Research & Analysis, & Consultants serving B2B clients

 

 

To register, click here