Crisis Communications with Social Media:

Are you Ready?

You have recognized that Social Media is an important communication channel not to be missed. You have also seen how multinational corporations and global brands can suffer under consumers’ wrath through Social Media.

Good news travels fast online, but bad news travels faster. Now, with social networks, blogs and microblogs, the speed with which bad news can travel online is staggering, as everyone can get in on the conversation almost instantly. As a PR professional, how can you leverage on social media to manage crises effectively and to safeguard your corporate reputation?

This 2-day workshop on “Crisis Management & Social Media” aims to provide up-to-date strategies that harness the power of social and traditional media to survive crises in today’s modern age. Learn how to identify potential crises and key target audience; create communications action plan; develop message platforms and discern the right media that provides the best format for delivery. Know how to avoid the pitfalls of high-pressure, difficult situations; obtain more accurate and balanced reporting as well as develop and execute a positive recovery strategy.

Packed with practical exercises, simulation, case studies and coupled with the workshop leader's top-level knowledge of how the media works, his international experience in helping some of the world's best-known companies to cope with negative issues, this workshop is a must for you to attend!

• Social Media focus

• Cross-media integration strategies

• Live exercises & simulation

• Cross-industry case studies involving consumer products, commercial aviation, energy, pharmaceuticals, food manufacturing & distributing, government agencies & NGOs

Real-Time Crisis Simulation

Fast-paced exercise demonstrating the value of crisis communication tools, techniques and platforms. Don't miss!

Benefits of Attending :

•  Uncover current challenges in crisis communication, with and without social media

• Identify potential crises and review current capabilities to cope

• Understand how a crisis can begin to develop on the web before awareness of a problem

• Determine the most cost effective social media platforms for your organisation

• Learn how to obtain "buy-in" from management and to assemble a crisis team

• Identify key audiences and the best ways to reach them during a crisis

• Avoid the most common mistakes of crisis management

• Develop a detailed action plan for crisis communication

• Create a message platform and use the right media for the appropriate messages

• Grasp effective techniques for managing interviews

• Learn to assess damage, set priorities for recovery and execute recovery plan

• Identify "triggers" for renewed media coverage and turn them to your advantage