Virtually all students are brand shoppers these days.

What does your education marketing strategy say about your institution?

With a myriad of both local and overseas educational institutions offering attractive student packages, prospective students & parents are becoming increasingly cognisant of multiple options in higher education. Institutions which do not constantly re-think and re-establish their brand identity then risk being rendered obsolete and irrelevant. Marketing an institution today is no longer about selling a product – it is about understanding who you are and amplifying this to attract a student body that extols this message. Every marketing effort comes with a promise, and institutions need to learn the art of authentically delivering a holistic brand experience that reflects the core values of the institution.

Are you in line with global trends & practices in marketing and communications for higher education?

Can you provide leadership in your institution’s recruitment & enrolment efforts?

How can you leverage upon your institution’s core values and competencies in your marketing & branding strategy?

This interactive two-day workshop will present participants with an opportunity to gain practical skills for the marketing of your institution, both in specific tactics and strategy within the marketing department, but also beyond the marketing department in areas such as programme management and student-directed services. Encompassing practical models and case examples, expect facilitated group learning sessions and interactive activities as you pick up tools to enhance the efficacy of marketing, communications and reputation management specific to higher education!

Don’t miss this opportunity to hear directly from & engage in dialogue with other educators.

Bring your educational marketing strategy to the next level & watch as student enrolments soar like never before!

• Processes to create the critical link between market intelligence & informed strategic planning

• Unique self-assessment tool for reviewing your education marketing portfolio & evaluating ROI on marketing

• Secrets of social & mobile marketing success in higher education

• Group learning & hands-on activities to convey evidence-based sector best practices

• Marketing from an institute wide perspective – building a culture for market success

Programme Highlights

• Gain unique insights from market analysis & interpreting data from the education sector

• Increase awareness of current global trends & best practices in educational marketing approaches

• Uncover practical models & comprehensive coverage of the 5 ‘R’s’ of Education Marketing: Recruitment, Retention, Referral, Relationships & Reputation

• Analyse your education marketing strategy with a relative SWOT analysis

• Learn tools to conduct a detailed student journey analysis from recruitment to post-graduation

• Maximise social & mobile media marketing platforms in higher education marketing

• Conduct a detailed portfolio review on your existing and future programmes

• Make evidence-based decisions on the implementation of concepts, strategies & tools for the higher education sector

• Provide leadership on your institution’s market orientation and reputation management

• Conquer the challenge of staff resistance to marketing

• Benchmark your institution’s marketing culture through a unique MaXimizE evaluation schema