WORKSHOP OVERVIEW

Innovative Tactics for achieving Revenue Growth, Brand Elevation & Category Leadership in the Luxury Market     While the luxury market has dramatically expanded globally, the make-up, expectations, and demands of customers have changed. Many luxury marketers are having difficulties thriving and growing in a market where new competition has emerged, customer profiles have shifted, and the old rules have changed.   This 2-day dynamic and informative workshop aims to address some of the ongoing changes in the luxury market, the mindset and lifestyle trends of the affluent, and how to synthesise this information for greater results and leadership in the high net worth marketplace. Learn how luxury companies such as Mandarin Oriental Hotel, Godiva Chocolate, Bentley and Ralph Lauren reach out to their affluent clients and survive in today’s competitive luxury market. If you want to capitalise on the latest trends in luxury marketing to build revenues and capture a larger segment of the market, look no further. This is one workshop you CANNOT afford to miss!     Unique Features   • Practical Tips & Insights • In-Depth Discussions • Interactive Exercises On “Creating An Environment Of Luxury” • Case Studies on Apple, Bentley, Shiseido, Mac, Mandarin Oriental, Godiva Chocolate, Ralph Lauren, The Four Seasons, etc.   Learn From Internationally Recognised Leader In Luxury Marketing: André Taylor, Founder, The Taylor Grand Company, New York, USA • More than 20 years of corporate experience in big business and   entrepreneurial businesses including many years at senior management levels • Extensive work in affluent & luxury marketing within a wide spectrum of   clients & industries • Past clients include Aston Martin, Barneys, Brooklyn Philharmonic, DuVine    Adventures, Harlan Brandon, Hartmann Luggage, Jaguar, Marriott, etc. • Formerly VP of marketing & sales at Reuters Television, pioneering its    involvement in targeted programming aimed at affluent audiences   Crucial Learning Points: • Who are the high net worth individuals (HNWIs) and how they have changed    in the last 3 years? • What are the key changes in this segment that marketers must now be aware    of? • What are the new fundamentals of marketing luxury products and services? • What surprising trends have emerged in luxury marketing strategies? • What are the key luxury products and services being bought today? • How can marketers position or re-position their offerings to appeal to today’s   luxury buyers? • With so many high-end products, where are the opportunities for    differentiation? • What are the differences required in the strategies of new and mature luxury    marketers? • How do you build rapport and trust with your clients so that your advice guides    purchasing decisions long-term? • How to use and not use technology to solidify your luxury positioning?

Who Should Attend

CEOs, Principals, CMOs and VPs, Directors in charge of Marketing, Market Research, Business Development, Product Branding & Strategic Planning in the Fashion, Retail, Travel, Hospitality, Food & Beverage, Wealth Management, Private Banking, Real Estate & Art & Collectibles industries etc.; as well as other Senior Executives who are looking to target the highly profitable High Net Worth Individuals segment.

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