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WORKSHOP OVERVIEW
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Measure, Analyse, Improve & Control
your Marketing Investments for Optimal
Visibility & Accountability
Everyone knows the importance of
measuring marketing effectiveness.
However, surprisingly, a majority of
companies are nowhere near being able to
do so. Research shows that 54% of
companies set their marketing budgets
based on historical data – clearly
indicating that they have no clue on the
effectiveness.
Measuring marketing effectiveness is no
longer an option. IT IS A MUST.
Marketers who can tie profit and revenue
to their initiatives earn 20% to 30%
more than their counterparts. As a
marketing professional,
do you know how
effective is your marketing? Are you
equipped with the right skills and
knowledge to prove that your marketing
programmes are generating revenue for
your company?
This 2-day interactive workshop aims to
equip you with the knowledge to
build a
results-oriented marketing budget which
will provide the best return at least
risk.
Find out how to pinpoint potential
weaknesses in your campaigns and ways to
solve them. Through various exercises
and case studies, discover the different
marketing measurement tools and how they
can be applied to your business. Most
importantly, learn how to track and
evaluate the impact of your marketing
programmes!
If you want to improve your marketing
spend measurement to MAXIMISE FINANCIAL
RETURNS, then this is the
workshop for you!
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Unique Features
• Practical Insights
• Real-Life B2B & B2C Case Studies
• Hands-on Application
• Interactive Exercises on Designing
Marketing
Metrics
Marketing
Measurement Tools Covered:
• Campaign Lifecycle Modelling,
Marketing Mix
Modelling, Agent-based Modelling
• Split-cell Testing, A/B Testing
• Predictive Analytics & Segmentation,
etc
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Learn HOW
TO:
• Quantify & Measure
Return on
Marketing Investment (ROMI)
• Identify KPIs to support your business
• Build a results-oriented marketing
budget
• Make sophisticated segmentation
decisions
• Measure the effectiveness of Billboard
and SMS marketing
• Incorporate the effects of branding
into marketing ROI
• Define short and long term goals to
achieve improved marketing effectiveness
• Allocate marketing investments to
activities with the highest returns
• Pinpoint potential weaknesses in your
marketing campaigns and improve your mix
• Put together an effective
implementation plan for the next 30
days, 90 days and longer term |
Who Should Attend
VPs, Directors, GMs, Heads, Senior Managers
with responsibilities in Marketing,
Channel Marketing, Direct Marketing, Trade
Marketing, Marketing Finance, I.T., Product
Marketing & Management, Market Research,
Pricing, Modelling & Analytics, Strategic
Planning, Business Development, Media
Planning, Brand Management, Advertising and
Retail
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To
register, click here
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