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WORKSHOP OVERVIEW
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Making
Dollars & Sense Out of Social Media
Marketing |
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Social Media (SM) Marketing is an
engagement with online communities to
generate exposure, opportunity and
sales. Much is raved about how it is the
most effective way to reach and connect
with customers, but little has been said
about exactly how marketers can
tap on its full potential to galvanise
influencers and build followers, and how
to evaluate its effectiveness in
achieving marketing goals.
This 2-day workshop on "Social Media
Marketing & Measurement" is
specially designed to provide marketers
with in-depth knowledge on SM
Marketing strategy development, step
by step implementation techniques
and the all important skills for
measuring social media efforts in
financial and non-financial terms.
Through hands-on exercises, interactive
discussions and case studies analysis,
you can look forward to an enriching
learning experience; picking up crucial
tips such as how to design and integrate
social media with existing marketing
platforms, how to sell social media to
the C-suite, how to measure and monitor
social media campaigns through the use
of free and paid tools etc. At the end
of the workshop, you will be equipped
with the most up-to-date SM marketing
tips, tricks, and best practices
which you can immediately apply to
your marketing campaigns!
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Unique Features
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• Essential know-how in
operationalising Social Media (SM)
Marketing campaigns
• Comprehensive approach to enriching
consumer engagement through Social
Media
• Applicable SM Marketing measurement
& optimisation techniques
• Interactive hands-on group
exercises on SM Marketing &
measurement strategies
• Case studies including the Philips
Family Rewards & Philips MP3 ‘LYED’
and from the consumer electronics,
travel, consumer households, retail and
more
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Be equipped with skills to: |
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• Identify and capitalise on
Asia’s social media market behaviour &
landscape
• Integrate social media with
existing marketing channels locally &
regionally
• Leverage on online social
communities for effective market
research & CRM
• Boost offline campaign with
social media marketing and vice versa
• Plan, implement & effectively drive
an integrated campaign with social
media
• Allocate budget, time and human
resources optimally for social media
marketing campaign
• Analyse free & paid tools
tailored to different social media
attributes & metrics
• Quantify intangible attributes
including engagement, awareness, reach
and attention
• Convert non-financial impact to
monetary value in social media marketing
campaigns
• Validate social media
effectiveness for management buy-in &
overcome corporate resistance
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WHO SHOULD ATTEND
VPs,
Directors, Heads, Senior Managers & Professionals
in charge
of
Marketing,
Search Engines, Marketing & Communications,
Corporate Communications, Digital Marketing, New
Media Marketing, Internet Marketing, Online Media,
E-Marketing, Paid
Search
Advertising, Organic Search Optimisation, Web
Design, Content Management, Lead Generation,
Advertising & Promotions, Brand Management, Product
Marketing, Sales, Channel Marketing, Trade
Marketing, Media Planning as well as SME business
owners.
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