WORKSHOP OVERVIEW

Translate Your PR Efforts into Real Financial Value with Cutting-Edge Measurement Techniques!   With the advent of new media platforms such as social networking sites and the rise of citizen journalism, it is increasingly difficult to measure the value of PR with the influx of messages from various media outlets. Traditional measurement methods alone are not sufficient if you want to remain relevant. Hence, there is an URGENT need for PR professionals to keep up with the LATEST measurement tools or risk being left behind.   Do you know how to quantify the value of PR in this digital age? How do you measure your online PR efforts with a limited budget? How can you justify your communications expenditure and prove your worth in this ever-changing media landscape?   This highly interactive two-day workshop will help PR professionals engineer their PR structure to incorporate measurement at every level of their practice, from pre-campaign to post campaign evaluation. PR measurement guru Mazen Nahawi will guide you through the essence of measurement in both online and offline arena and reveal a NEW perspective on measurement in areas such as journalistic integrity, reputation and relationship with stakeholders. Packed with highly relevant industry case studies, this workshop will leave you with practical tips on how you can turn PR into a value added practice in your company.

What You Will Learn:   v Cutting-edge PR measurement techniques v Field studies, media content analysis, dashboards and automated analytics v Latest tools on New Media measurement v A system for measuring blogs, chat rooms and social networking platforms v How to measure Journalistic Integrity v What are the trends in integrity indices and how this affects credibility of your      company’s news coverage v How to measure the impact of PR on sales and determine the ROI measures to      look for v Align measurement with organisational objectives and define what to measure      throughout the communication cycle v Best practice approaches from Singapore Airlines, Al Jazeera, YouTube, Arla      foods, DP World, Fox News and many more v Relationship versus Reputation Measurement v How to measure both separately v Identify the different measurement tools for online and traditional media v Differentiate PR’s impact from advertising and other marketing activities v Overcome budgeting challenges and determine how to measure PR with any      budget v Define a blueprint on how to restructure every aspect of the PR cycle to include      data driven decision-making

 

Who Should Attend

 

Vice-Presidents, Directors, Heads of Departments and Managers who are responsible for Public Relations, Corporate/Marketing Communications, Digital Communications, Public Affairs, Reputation Management, Investor Relations and Media Relations across industries as well as PR consultants.

 

To register, click here