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1 - 2 Dec 2008,
Royal Plaza on Scotts, Singapore
4 - 5 Dec 2008,
The excelsior, Hong Kong |
WORKSHOP
OVERVIEW
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Harness
the Potential of New Media to Maximise
Positive Exposure & Achieve PR
Excellence
Digital media is no
longer a fringe activity; Asia’s PR
professionals must make digital media
part of their DNA. Through technologies
such as blogs, wikis, feed aggregators
and mobile phones, we see stakeholders
creating their own content, building
networks of friends and coworkers,
talking about their lives, your brands
and your corporate reputation. These
conversations range from critiques on
blogs, to product parodies on YouTube
and also to breaking news spread by
citizen journalists using mobile phones.
Do you know how to
leverage on social media tools to your
best advantage?
Are you able to
create a conversation culture with your
stakeholders online?
How can you
effectively engage your audience with
targeted media channels in this digital
age?
This highly
interactive two-day workshop promises to
deliver the nuances of digital
communication in Asia and the technical
know-hows of these digital tools. Do not
miss this chance to learn how to
identify the right channels of adoption
for your company and gain insights on
patterns of technological behaviours
across key markets such as Hong Kong,
Singapore, China, South Korea and
others.
Leading digital
communication expert, Michael Netzley
will also delve into crisis
communication, issues management, wikis,
corporate blogging and ROI measurement
in the new media context which will
definitely leave you prepared to
incorporate new media in your PR
strategies
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What You Will Learn:
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Asia’s new
media landscape:
Development of new media in Asia,
how the markets differ and key
trends to note
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Tools of the
trade:
What are blogs, wikis, feed
aggregators, RSS feeds and how can
you integrate these tools into your
PR work
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Behavioural
patterns:
What are stakeholders doing with
these technologies and how do these
behaviours impact your company
and/or clients
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Listen to the
blogosphere:
How can new technologies enhance
your current media monitoring
activities
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Employee
communication:
Effective use of new media
technologies to reach internal
stakeholders and support business
units
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Corporate
blogging:
Questions to ask before initiating
an internal blogging programme
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Wiki adoption
challenges:
How and where might efforts to
introduce new media technologies get
derailed
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Crisis
communication:
How should new media technologies be
used and monitored during a crisis
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B-2-B
application:
How digital communication can be
adopted in a B-2-B context
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Social media in
Asian governments:
How are the various government
bodies responding to new media
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Brand advocacy:
How NGOs made use of new media to
engage in advocacy
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Who Should Attend
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To
register, click here
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