Super Early Bird Fee

Register and Pay by
22 Dec '17

Early Bird Fee

Register and Pay by
2 Feb '18

Regular Fee

Register and Pay after
2 Feb '18

$1,895.00(SGD) $2,095.00(SGD) $2,295.00(SGD)

Group Discount! Enjoy 10% off when you register for 3 or more
or
For groups of 3, 4th comes for free

Fees are subject to 7% GST for all Singapore registered companies

IMPORTANT NOTES
  1. Super Early Bird and Early Bird promotion: Discount will only be valid if payment is received by stipulated date.
  2. Group Discount only applies to registrations from the same company registering at the same time, issued in a single invoice and of the same billing source.
  3. Only corporate registrations will be accepted.
  4. Bank charges & taxes are to be borne by registrants, if applicable.
  5. Full payment is mandatory upon registration for admission to the event.
  6. Walk-in delegates will only be admitted on the basis of space availability and with immediate full payment.
  7. Fee includes lunch, refreshments and e-documentation.
  8. To enjoy applicable corporate room rates, please quote “Pacific Conferences Corporate Rate”
  9. The organiser reserves the right to make any amendments that it deems to be in the interests of the event without any notice.
  10. Any information provided by registrants will be used for the primary purpose of event administration and upcoming events updates. For more information, please visit: http://www.conferences.com.sg/privacy-statement/

CANCELLATION & REPLACEMENT

A replacement is welcome if you are unable to attend. A full refund less 10% administrative charge will be issued for cancellation received in writing by 14 Feb 2018. A 50% refund and a set of e-documentation will be issued for cancellation received by 2 Mar 2018. Regrettably, no refund will be issued for cancellation received after 2 Mar 2018 or for “no show” participant. You will however receive a set of e-documentation.

Has your Student Recruitment Campaign Lost its Bite?

Rise of a new generation of digitally-savvy students,
well-informed, in pursuit of experiential and global learning,
presented with countless of attractive options,

Can You Convince Prospective Students that Your Institution is The Way To Go?

Higher education marketers today face a tough challenge. Identifying the right social channels to engage your target audience, formulating a robust content strategy to sustain interest, striking the delicate balance between traditional and digital strategies – all while dealing with budget constraints and getting management buy-in.

Join us at this 2-day conference to gain insights from leading higher education marketers on innovative marketing and branding strategies to achieve recruitment success. Be inspired by University of Technology Sydney’s award-winning brand refresh to successfully stand out from the crowd. Get the inside scoop of how University of Salford develops fresh, out-of-the box social media engagement approaches. Find out how University of Reading, Malaysia, trebled recruitment numbers with a five-channel recruitment strategy. Leave this conference teeming with strategies in brand storytelling, video marketing, social media crisis communications, data-driven marketing and more.


Conference Highlights

    • Become a social-first university: Critical keys to elevate your digital and content strategy
    • Forging a strong and unique brand: Harnessing the power of storytelling
    • Data matters: Analytics tools to make informed marketing decisions
    • Don’t fall victim: Optimising your social media crisis management plan
    • Amp up your visual storytelling game: Developing a killer video content strategy
    • Your students are your rockstars: How to identify and recruit brand ambassadors
    • Demystifying Generation Z: Understanding their decision-making journey
    • Brands beyond higher education: Learning the ropes from successful commercial brands
    • Optimsing your marketing team: Weighing the pros and cons of centralised vs. decentralised operations
    • Interational recruitment: Identifying the right social media platforms for different Asia markets

Benefits of Attending

  • Keep up with GenZennials: How to stay ‘on-trend’ when trends are ever changing?
  • Draw inspirations from University of Salford’s award-winning “Match Made in Salford” mobile app
  • Learn how UTS builds up a storytelling framework and content plan to boost its brand position
  • Find out how HKUST empowers students to create user-generated content
  • Discover how UoRM trebled student numbers with a five-channel recruitment strategy
  • Analyse data to understand your audience and increase ROI from marketing efforts
  • Hone your crisis management skills and respond to crises swiftly
  • Acquire tips to create engaging digital content while keeping within budget constraints
  • Pick up a start-to-finish guide to create simple but engaging videos without breaking the bank
  • Hear how to convince stakeholders on the value of non-traditional marketing efforts
 

Speakers

John Chalmers

Director, Marketing & Communications,

University Technology Sydney

Hannah Burchell

MCIM, MCIP, Associate Director of Marketing & Communications,

University of Salford

Madeleine Tan

Director of Marketing, Recruitment, Admissions and Communications,

University of Reading, Malaysia

Gary Lo

Former Head of Marketing & Admissions,

HKUST MBA Programs

Timo Josten

Managing Director,

Chimney

Maureen Tseng

General Manager,

The Hoffman Agency

Rachele Focardi

Senior Vice President of Talent Strategy & Employer Branding APAC, Global Branding Advisor,

Universum

Garick Kea

Executive Director, Consumer Insights,

Nielsen, Singapore

Past Delegate Testimonials

Pleased with the sharing of a wide aspect of branding and marketing strategies of higher education institutions through the case studies.

I like the fact that there is a good mix of speakers and topics covered, which gives us a wider understanding of the education landscape. Also, the mix of delegates at the table allows good sharing opportunities.

Loved the insights into the various strategies of different institutions globally.

Who Should Attend

Senior Level Executives responsible for Communications, Marketing, Branding, Student Recruitment, Digital, Admissions, Programmes, Student Development, Student Relations, Partnerships

 

Agenda

  • Day 01

    08:30 Registration & Morning Coffee
  • 09:00 Chairman’s Welcome & Ice Breaking Session

    Gary Lo, Former Head of Marketing & Admissions, HKUST MBA Programs 

  • 09:30

    What Makes Them Tick? Understanding the A-to-Zs of Generation Z

    • Delving into the Gen Z profile in Asia
    • Understanding the decision making journey of a Gen Z individual
    • What are the resources Gen Z individuals turn to when weighing their options?
    • Learning about the whims and fancies of Gen Z when it comes to social media platforms
    • Keeping up with the GenZennials: How to stay ‘on-trend’ when trends are ever changing?

    Rachele Focardi, Senior Vice President of Talent Strategy & Employer Branding APAC, Global Branding Advisor, Universum

  • 10:30 Morning Refreshment & Networking Break
  • 11:00

    Your Students Are Your Rock Stars: Turning Students into Brand Ambassadors

    • How to identify and recruit the right brand ambassadors
    • Empowering students to create user-generated content
    • Implementing guidelines for students to adhere to as brand ambassadors
    • Learn to listen: Making the most out of the feedback from your brand ambassadors
    • Ways to employ the expertise of students and alumni

    Gary Lo, Former Head of Marketing & Admissions, HKUST MBA Programs 

  • 12:00 Lunch & Networking Break
  • 13:30

    Learning the Ropes from Successful Brands Beyond Higher Ed

    • How to tell compelling brand stories that speak to the younger crowd?
    • What are the social media secrets to engage young consumers?
    • How to effectively leverage on influencer marketing?
    • Innovative content marketing strategies that will capture hearts and minds of younger audience
    • Engaging Gen Z: What works and what doesn’t?
  • 14:30

    Get Excited about Data: Using Analytics to Make Informed Marketing Decisions

    • Are you missing out? How to adopt analytics to aid marketing efforts
    • Learn to use data and web analytics tools to understand your audience
    • Gathering and analysing data to guide future marketing budget allocation
    • Formulating a data-driven content strategy to increase ROI from marketing efforts
    • Convincing stakeholders on marketing expenditure when data does not reflect immediate results

    Garick Kea, Executive Director, Consumer Insights, Nielsen, Singapore

  • 15:30 Afternoon Refreshments & Networking Break
  • 16:00

    Don’t Fall Victim: Effectively Manage Crisis and Reputation in the Digital Age

    • How to optimise your crisis management plan
    • Nip it in the bud: How to identify crisis promptly and prevent escalation
    • Keeping it cool: Responding to negative feedback on social media platforms
    • Useful tools to evaluate your online reputation
    • Get in their good books: Using digital platforms to gain credibility and trust

    Maureen Tseng, General Manager, The Hoffman Agency

  • 17:00 Chairman’s Insights & Analysis of the Day’s Proceedings
  • 17:10 End of Day One
  • Day 02

    08:30 Registration & Morning Coffee
  • 09:00 Chairman’s Opening Remarks & Interactive Charge-Up Session

    Gary Lo, Former Head of Marketing & Admissions, HKUST MBA Programs 

  • 09:30

    You Can Stand Out: Forging a Strong and Unique Brand

    • Assessing your institution’s branding: Is a revamp in order?
    • Establishing a brand strategy targeting youth talent
    • Harnessing the power of storytelling to develop a strong brand story
    • Best practices to adopt to maintain coherent brand voice across platforms
    • You are not alone: Common higher education branding challenges and how to overcome them

     John Chalmers, Director, Marketing & Communications, University of Technology Sydney

  • 10:30 Morning Refreshments & Networking Break
  • 11:00

    Be a Social-First University: Elevating Your Digital and Content Strategy

    • How to tweak your current digital marketing strategies to cater to Gen Z audience
    • Setting a suitable digital marketing budget and determining where to spend marketing dollars
    • Every cent counts: Tips to create engaging content within budget constraints
    • Entice your target audience to follow your institution’s Facebook, Instagram, Twitter, YouTube
    • Got them? Keep them: Sustaining interest after establishing a healthy following

    Hannah Burchell, MCIM, MCIP, Associate Director of Marketing & Communications, University of Salford

  • 12:00 Lunch & Networking Break
  • 13:30

    Squad Goals: Optimising Your Marketing Communications Team

    • Weighing the pros and cons of centralised and decentralised marcom operations
    • Convincing stakeholders on the value of non-traditional marketing efforts
    • Best ways to handle varied beliefs and standpoints within the team
    • How to determine when to outsource marketing efforts, and in which areas
    • Brainstorming techniques: Ways to steer the team to think innovatively

    Moderator
    Gary Lo, Former Head of Marketing & Admissions, HKUST MBA Programs 

    Panellists
    John Chalmers, Director, Marketing & Communications, University of Technology Sydney
    Hannah Burchell, MCIM, MCIP, Associate Director of Marketing & Communications, University of Salford
    Madeleine Tan, Director of Marketing, Recruitment, Admissions and Communications, University of Reading, Malaysia

  • 14:30

    Amp Up Your Game: Video Marketing and Visual Storytelling Strategies

    • Leveraging on the latest social video features: Facebook Live, Instagram Stories, YouTube
    • Develop a killer video content strategy that conveys your brand message
    • A start-to-finish guide to create simple but engaging videos without breaking the bank
    • Key metrics to assess your video marketing effectiveness
    • Dos and don’ts in visual storytelling

    Timo Josten, Managing Director, Chimney

  • 15:30 Afternoon Refreshments & Networking Break
  • 16:00

    Going Beyond the Shores: University of Reading Malaysia’s International Recruitment Strategies

    • How UoRM employs a 5-channel strategy to increase its reach
    • Common digital marketing challenges and how UoRM overcomes them
    • How to tailor your marketing strategies to different markets
    • Growth-hacking: Optimising marketing processes to boost results
    • Tips on working with education agents to increase recruitment rates

     Madeleine Tan, Director of Marketing, Recruitment, Admissions and Communications, University of Reading, Malaysia

  • 17:00 Chairman’s Insights & Analysis
  • 17:10 Close of Conference